The ancient long-standing wine culture actually teaches you how to sell wine?

The prosperity and development of the wine industry in various places in ancient times not only left a long wine culture for future generations, but the business methods of the wine industry in ancient times are also worth pondering, and may be fierce in the modern wine industry. The competitive market brings some inspiration to dealers.

Xia and Shang Dynasty - Bartender

Wine Culture

The invention and use of currency brought commodity exchange to the currency exchange stage, but the real beginning of the drinking industry ——Not the Xia Dynasty, but the Shang Dynasty. In the Shang Dynasty, there were tribal clans specializing in the production of wine vessels—the Changshao family and the Weishao family—and professional drinking service personnel—the bartenders.

Warring States Period - Wine Flag

Wine Culture

During the Warring States Period, my country's first wine flag was picked out at the Song State Hotel, "Song Yougu Wine" The person's appearance is very flat, he is very cautious when meeting guests, his wine is very delicious, and his banner is very high." These four "evens" have constituted the unique business model of Chinese restaurants for thousands of years, and the wine flag, rich in cultural taste, is particularly eye-catching. This is the earliest record of a Chinese restaurant having a flag, marking the maturity of my country's drinking industry.

Han Dynasty - Restaurant

Wine Culture

The word "restaurant" appeared in the Han Dynasty. In the Western Han Dynasty, Sima Xiangru and Zhuo Wenjun opened a couple's hotel. Just like washing utensils, Wen Jun should be a man, breaking the old concept that "a scholar does not do business, and a scholar does not manage money". "Long" is an earthen platform made of piled soil in ancient restaurants, used to place wine jars. It is like the counter used in later generations. "Danglong" means standing at the counter to greet guests. This kind of restaurant architectural structure and this kind of female waiter service style, like wine flags, have become a traditional restaurant business model with Chinese characteristics, which has lasted for two thousand years.

The two Jin and Southern and Northern Dynasties - Liquor Market

Wine Culture

People became greedy and became a common custom. The most prominent ones were some emperors who put down their long-lived dignity. , willing to imitate the business of selling soldiers and turn the palace into a wine market. The Beifu wine industry also showed no sign of weakness. For example, in the west of Luoyang City in the Later Wei Dynasty, there were Yanfu and Zhishang Erli. Just by looking at these two place names, you can infer the prosperity of the wine industry; "Luoyang Jialan Ji" Volume 4 It is recorded that "many people in Licheng make wine as a profession", which shows the prosperity of the wine industry and the large amount of wine consumption.

Tang Dynasty - Dealer

Wine Culture

It was the heyday of ancient Chinese society, and the urban economy was unprecedentedly prosperous. An important symbol of the unprecedented development of the wine industry in the Tang Dynasty is the formation of dotted nationwide wine industry outlets. This layout is centered on the capital Chang'an and radiates to all directions. "When Chang'an is full of flowers, the scenery should be light and light, and no one is not selling wine. Who doesn’t enjoy it?”

Song Dynasty - Wine Shops

Liquor Culture

The drinking industry in Song Dynasty was quite outstanding in terms of quantity, scale, type, facilities, operation and advertising. , is another climax after Tang Dynasty.

Due to the dense distribution of wine shops in the Song Dynasty, the competition among wine shops in the Song Dynasty was extremely fierce. Therefore, each wine shop renovated its business methods. Some of them worked hard on quality and specialized in high-quality official wine; some provided food and wine accompaniment services. After racking their brains, they integrated various services such as catering, accommodation and brothels. In short, the business formats are different and dazzling.

In short, the different types of businesses are dazzling. There are a large number of records in various documents that record folk customs and people's livelihood, such as "Tokyo Menghualu" and "Capital Records" handed down from the Song Dynasty.

Ming and Qing Dynasties - Branding

Wine Culture

Another major progress in the wine industry in the Ming and Qing Dynasties is the enhancement of brand awareness, such as the mainstay of Nanjiu Shaoxing wine paid great attention to its packaging. When people consumed wine at that time, they not only valued the name of the wine, but also the restaurant that produced it. In addition, as a gathering place for drinkers, drinking in wine shops also underwent new changes during the Ming and Qing Dynasties. The wine shops that originally sold wine as their main business logo were gradually stripped off and turned into wine shops; some wine shops changed their business direction and combined wine and food for sale, becoming restaurants, restaurants, and restaurants.

The wine industry in each era has its own different characteristics, from the exchange of items in ancient times to bartenders in the Shang Dynasty and wine shops in the Song Dynasty.

The modern wine industry should also have its key operating model. For example, the most obvious modern one is to build a marketing network through e-commerce. Although competition is high, the business model also creates more opportunities for wine companies.

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