Mother's day activity planning

Mother's Day Activities Planning Chapter 1 In order to enhance the visibility and reputation of the hotel and enhance the impression and memory of the target consumer groups on Mother's Day, it is packaged as "family affection" through the media, calling on children to express their love and blessings to their parents, creating momentum, strengthening family responsibilities, feeding their mothers back and offering filial piety. On the occasion of Mother's Day on May XX, we planned a special topic, the theme of which was "Thanksgiving for Mother, Eternal Motherly Love".

I. Purpose of the event

1, mother's day promotion plan to improve brand awareness;

2. Improve the purchase rate and consumption of target consumers in hotels;

3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.

Second, the activity time

20xx May xx to XX (the second weekend of May)

Three. Target group

The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event

1, advertising theme: grateful mother, eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call.

Verb (abbreviation of verb) activity content

1, give carnation flowers: every lady who comes to the store for consumption on May XX, 20xx, give 1 carnation. (When the guests register, they will be assigned rooms by the front desk, after the guests are seated, they will be assigned rooms by Chinatown Food City, and after the guests are seated, they will be assigned rooms by the taste cafeteria, with mother's holiday greetings).

2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by spending some photos in the store and @ Hotel Official Micro and 3 friends.

3. Birthday wishes: Any lady whose birthday is on XX May will receive a beautiful gift with her ID card. (Hotel coupon, Bayankala-Rhodiola series travel package with pure natural ingredients)

4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.

5. Preferential reward: during the activity, the original price is 228 yuan, and the exclusive package for Mother's Day is XXX yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.

Popularization of intransitive verbs

1, SMS group sending: Thanksgiving mother, maternal love is eternal! On May XX, XX Hotel launched the "Mother's Day exclusive special event, and the birthday lady received a beautiful gift on the same day! (to be sent on XX May) (Implementation of market planning)

2. In-store POP: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (to be completed before May 5) (to implement the market plan)

3. Online promotion: Online promotion will be conducted through Weibo and WeChat. Preheating will begin on May 2, and a 7-day online lottery will be held on May 5. Pay attention to the hotel official and merge @3 friends, and give a free buffet coupon every day. (Implementation of Market Planning)

After the event, the marketing planner followed up in time and publicized Mother's Day activities in relevant media.

Mother's day activity planning II. Theme: Thanksgiving Day and Mother's Day: Mom, you have worked hard!

Second, the purpose and significance of the activity: mother is the greatest name in the world; Motherly love is the most selfless emotion in the world. From childhood, we grew up carefree under the nourishment of maternal love. When we are injured, mother is the object we can confide in and rely on without scruple. Inheriting Chinese virtues-filial piety, deducing Chinese soul-love and writing Chinese virtues-spreading Chinese civilization and promoting community culture. Through a series of activities, enrich the cultural life of the community, pay attention to family ties, relive the growth process and be grateful for the great maternal love. Let community residents learn to be grateful and learn to care with heart. The "Glorious Mother" selection activity was carried out in the whole community, and a condolence activity was carried out on the eve of Mother's Day. I hope that through this activity, we can provide a platform for communication, exchange and learning, promote the harmonious communication between mother and child, and show the positive spirit of contemporary young people.

Three. Activity time: 9: 00 am in May 1 1.

Fourth, object-oriented: all residents of the community.

5. Activity promotion: Post mother's day, its origin and the silhouette of mother's day celebrations in various countries over the years on the community publicity column.

Activity organization of intransitive verbs: Xiaoxigou Community Neighborhood Committee

Seven. Activity plan:

Scheme 1: In the week of Mother's Day (that is, the second week of May), the community will launch an inspirational film about maternal love, and the community women's congress will do corresponding publicity work to mobilize community residents to actively participate in watching.

Scheme 2: Take each residents' group as the unit and each group leader as the person in charge, and select 1-2 "glorious mothers" from each group respectively. The selection methods are recommendation and secret ballot.

Option 3: On the eve of Mother's Day, in the community area, the theme is "Thanksgiving Mother's Day: Mom, you have worked hard!" Consolation activities. Visit and express condolences to the glorious mothers and outstanding mothers over 80 years old selected in the jurisdiction.

Scheme 4: Carry out a series of thanksgiving activities in the ninth middle school in the jurisdiction. Organize students to carry out the "Ten Ones" activities (i.e. cooking, washing clothes and washing feet for mother once; Write a letter or say a heartfelt word to your mother, perform a program, make a pot of tea, send a carnation, tell an interesting or meaningful story, and beat your back once; Take a walk with mom. )。

Scheme 5: Mobilize the students of No.9 Middle School to organize a blackboard newspaper with the theme of "Thanksgiving for Mother, Building Harmony" to promote the traditional filial piety culture.

Eight. Activities and initiatives:

1, continue to do a good job in the activities of "five good civilized families" and strengthen women's ideological and moral construction.

2. During Mother's Day, mobilize students to do practical things for their mothers and mobilize residents to do good things for their mothers, such as doing a physical examination for their mothers; Traveling with my mother; Help my mother solve a difficult problem in life, etc.

3. On the occasion of Mother's Day, carry out the activity of "striving to be a good mother, a good in-laws, a good wife, a good child, a good daughter-in-law, good sister-in-law and a good neighborhood", and advocate parental rearing, loving husband and wife, brotherly affection and caring for mother-in-law.

Mother's Day Activities Planning Chapter III Activities Purpose

Fuzhou Children's Academy, with the mission of "spreading Chinese culture and promoting social harmony", has been focusing on the enlightenment education of Chinese studies for children aged 0- 12. In order to spread China culture more widely and provide a convenient interactive platform for children and parents to experience and deeply understand China culture, we launched this parent-child activity with the theme of "Promoting Chinese Filial Piety and Thanking Mothers in the World" on the eve of the second China Mother's Day. We are willing to sow the seeds of "love" in children's hearts through this "Thanksgiving Motherly Love" activity, so that children can learn to be grateful, respect their elders and understand their parents.

Activity time: 2: 30-5: 00 pm on May 12.

Venue: Baolong City Plaza

Participants: children and parents aged 3-8 (free registration)

The registration time is from now until May 10 (the number of applicants is about 30, and the quota is full).

Activity planning and organization

1. event planning: Weiss is responsible for providing the event planning scheme and Guan is responsible for the on-site event organization.

2. Activity preparation: Baolong City Plaza provides venues, sets up stages, audio equipment, activity sets and on-site prizes; Weisi is responsible for the publicity in the early stage of the activity and the preparation of invitation letters for participants.

3. Security: Baolong City Plaza is responsible for providing security personnel and safeguard measures.

Incentive method

The activities are divided into superman group, angel group and grandson group. The slogan of Superman Group is: "Superman, Superman, Dong, Dong." The slogan of the little angel group is: "angel, angel, love to brush, love to brush". The slogan of Sun Group is "Sun, Sun, Warm". Each game link is ranked by the cumulative score of the group. 3 points for the first place, 2 points for the second place and 1 point for the third place. In addition, at the end of the activity, the "Civilization and Fashion Award" of this activity will be judged, and 2 extra points will be included in the total score. "Civilization and Fashion Award" selection requirements: team members actively participate, observe discipline, be orderly, help each other, work well as maintain good hygiene. Afterwards, the team that scored the most points was the champion, the second runner-up and the third runner-up. Each team member will receive a corresponding prize.

Award settings

Lucky Award: Five lucky people were selected on the spot, and the lucky one got a special schoolbag for 1200 yuan Children's Academy+Traditional Culture Experience Course: Wenquxing+Zhiduoxing "Gift Pack+Ancient Entrance Ceremony".

Champion group: prizes to be determined+desk calendar 1+ ancient entrance ceremony.

Runner-up group: prizes to be determined+CD of traditional culture lecture+opening ceremony of ancient entrance.

Third runner-up: prizes to be determined+ancient entrance opening ceremony.

The above prizes to be determined are provided by Baolong City Plaza.

Activity content

Theme preheating-egg protection activities

Every child will bring a raw egg from home, give it a good name and write the name of the egg on it. Can only be packed in food bags. Children play the role of mother and father of eggs, protect eggs from being broken, experience the hard work of mother and father in raising babies, and learn to be grateful. Go through all the programs on the spot to see whose eggs are well protected. The host selected two children to talk about their feelings in the process of protecting eggs and get small gifts. Special emphasis: eggs can only be protected by children, and parents can't help.

Chapter 1: Grateful Motherly Love (40 minutes)

1, Tea Ceremony Performance (Performers: Huang, Jude Zhong, Bing Run)

2, the host opening remarks

3. Performances of Disciple Rules and Children's Boxing

4. Recite "Wandering Son" with music poems (performer: Tang Liwei)

5. Recitation: Gratitude for Parents' Love (Performer: Zhou)

6. Sign language performance "Kneeling Sheep" (performer: children's institute disciple)

Chapter 2: Happy Time (30 minutes)

1. tacit understanding test: how well does dad know mom?

Game object: Divide into groups. Each group sends a family to participate, and each group answers 6 questions.

Rules of the game: the host asks questions, but mom doesn't make any noise. Write the answers on the blackboard according to the questions. Dad, answer orally blindfolded. According to what Mom wrote on the blackboard, the answer is correct. All questions are not repeated in order to answer the questions that many families win.

My mother is the most beautiful.

Game object: In groups, each group sends a family to participate.

Rules of the game: take the group as a unit, and each group sends a family to participate. Children will tie their mothers' hair, wear hats, scarves and clothes, and see who dresses their mothers more beautifully within the specified 5 minutes. A well-dressed mother will be voted by the surrounding audience to choose the most beautiful mother. After the activity, mother and children will take photos as a souvenir.

3. Physical strength of beading resistance

Game object: In groups, each group sends a family to participate.

Rules of the game: take the group as a unit, and each group will send a family to participate in and delimit the venue. Two fathers will stand at both ends of the designated venue, and his mother will stand 2 meters in front of his father. Fathers will tie a thick rope around their waist to see who wears more beads in a specified time. Mother will hold beads, and children will cheer for his father.

4. See who eats fast

Game object: Take the group as a unit, and each group sends two families to participate.

Rules of the game: the child is blindfolded and holding a cake, and the father squats in front of the child. The child feeds the cake and the father eats it. See who finishes first 1 min. After eating, mother wiped her mouth and face and won.

Chapter 3: Childhood Memories (30 minutes)

5. Father and son roll hoops.

Game object: three groups, each with four fathers and children.

Rules of the game: the fathers and children of the two teams stand at the two ends of the field respectively. The fathers heard the whistle, crossed the obstacle and rolled the hoop to the child's side. The child relayed the hoop to the court opposite his father. The iron ring can't get out of the hook and cross the prescribed route during rolling. The first team to complete the relay is the winner. The winning team will compete with the third team, and the last winning team will be the first.

kicking kiko

Activity object: three groups, each group sent four mothers and children to participate.

Rules of Competition: Each group will send 4 parents and 4 children to participate in the shuttlecock relay race. Parents stand in the hula hoop, and children stand outside the hula hoop, responsible for counting. After hearing the whistle, mother began to kick, and the time was 1 minute. A minute later, the next mother continued. After all five are completed, the one with the largest cumulative number wins.

7. Jumping rope competition

Game object: in droves.

Rules of the game: Each group chooses four parents from each family and asks them to jump together. 1 minute, see which group jumps more times, and then relay the next group. Within the specified time, the person who jumps four times in total wins. The children are cheering for their parents, and the referee is responsible for counting the votes.

Chapter 4: Let Love Speak Out (20 minutes)

1. Share egg protection activities

Let the children show their raw eggs, see if they are in good condition, and talk about their feelings, so as to inspire gratitude to their parents for their parenting;

2. Love should be said out loud.

Every child present said a word to express his love and gratitude to his parents;

3. Collective chorus "Grateful Heart"

Fill out a love card

Children and parents collectively fill out love cards and stick them on the Thanksgiving wall to take pictures as a souvenir.

Finally, announce the results of the competition and receive the prize (20 minutes).

Mother's Day Activities Planning Chapter 4 When I think of my mother, my depression will turn into high emotions. When I think of my mother, wasting time will become great pride; When I think of my mother, the wandering wanderer will sprout the desire to go home; Thinking of my mother, my wandering heart has found a home! On Mother's Day, pick up the pen in your hand and write something or do something for your dear mother.

First, the theme of Mother's Day activities

One of the Societies' Cultural Arts Festival —— Boundless Motherly Love

Second, the background of Mother's Day activities:

Hemerocallis are born in the hall, and wanderers travel all over the world; In front of the main hall, the loving mother didn't see the day lily. The mother used the needle and thread in her hand to make clothes for her long-distance son. Before leaving, I had a stitch for fear that my son would come back late and his clothes would be damaged. Who can say that a filial child like the weak can repay his mother's love like the sunshine in spring? This is a poem by Meng Jiao, which expresses a child's gratitude to his mother and praises the greatest maternal love in the world. Maternal love is the eternal theme of human beings, and we give it too many interpretations and connotations. There is no thrilling historical epic, no stormy waves. Motherly love is like an affectionate song, melodious and melodious, singing softly and whispering softly ... When I think of my mother, my depressed ambition will turn into high fighting spirit; When I think of my mother, wasting time will become great pride; When I think of my mother, the wandering wanderer will sprout the desire to go home; Thinking of my mother, my wandering heart has found a home! On Mother's Day, pick up the pen in your hand and write something or do something for your dear mother. Let's describe growth and describe the mother in our hearts; Let's pay attention to women and our great mother together.

Three. Mother's Day activities:

1. Theme composition: About growth and maternal love.

(1) The story of female college students growing up.

(2) Mom's story

(3) The story of my mother and me

2. "Make a wish for mom" campus public welfare activities

Fourth, the purpose of Mother's Day activities:

Through a series of activities, enrich the campus cultural life, pay attention to women, relive the growth process and be grateful for the great maternal love. Let the literary atmosphere return to campus, let college students learn to be grateful and learn to care with heart.

Verb (abbreviation of verb) Organizer: xx Federation of Vocational Colleges of Foreign Studies and Foreign Trade.

Organizer: Meng Qi Literature Society.

Intransitive verb mother's day activity date:

20xx April 20th-20xx June13rd

Seven. Arrangements for Mother's Day activities

Pre-preparation:

April1June-April 19, determine the activity plan and organizational arrangements of related activities, and contact other universities to try to carry out activities for the whole Yaohu College;

April 20-25, contact the judges of the essay activity; Seek the support of activity funds,

The publicity work was launched from April 25th to 27th.

Mid-term work:

From April 29th to May 6th, all departments were mobilized to participate in this essay contest, and students from all departments were called upon to actively participate.

May 6th-May 10 was publicized on campus, and the publicity boards and posters were made by Meng Qi Literature Society.

On May XX, "Make a Wish for Mom" campus public welfare activity was held to increase the influence of the activity.

May1February-May 13, the wish of the solicitation activity will be released in the community blog group, and if possible, contact the radio station for partial broadcast.

May1April-May 30, collect papers from all departments of each hospital.

On June1-June 10, the Literature Society organized a preliminary evaluation, and the judges made a final contribution and judged excellent articles.

Post-work:

The results of the essay will be announced on June XX.

On June 13, excellent articles were compiled into a book. As long as the class participates in the essay-writing activity, you can get one free of charge.

Eight, Mother's Day Awards:

First prize 1 name, second prize 1 name, 2 third prizes, and 3 excellent prizes.

Issue corresponding certificates and prizes.

Nine, personnel arrangement:

Event planning: xx

Posted by: xx and other personnel of the Propaganda Department.

On-site coordination: xx and the personnel of the discipline inspection department.

X. Mother's Day budget:

Poster: 1 * 2 = 2 yuan

Essay Award: 70 yuan

Data printing: 0. 1 * 200 = 20 yuan.

Other expenses (production costs, wishing bottles, paper, etc.). ): 8 yuan.

* * * Total: 100 yuan (except for the compilation of the prize-winning works)