I want to open an official WeChat account with emotion. Please think of a name.

First, it is easy to identify, remember and spread.

Easy to spread. Because no matter any product, enterprise or brand, only it is easy to identify, remember and spread, can we improve the efficiency and effect of communication and greatly reduce our marketing costs. For example, a car manufacturer will name its products: Mercedes-Benz, BMW, and an insurance company will name them Taiping, Ping 'an and so on. A payer will be named Alipay and a tourist will be named where to go. ......

The biggest feature of these names is that they are closely related to his products and can reflect the basic characteristics of products and industries, so they are easy to identify, remember and spread. Therefore, when naming an enterprise, we should be able to accurately understand and grasp the preferences of our product industry and users, and find the words that are most easily known by the public and can be widely circulated. China's culture is profound, and there are not many good words in ancient poetry, which can be tapped by us. We can find these classic names as long as we refine the essence words.

Second, besides being easy to identify, remember and spread, a good name can also arouse the emotions of business operators, employees and users and enhance the emotional value of the name.

For example, Huawei's name is China Youwei, which has aroused many people's national feelings, made the operators of enterprises have a sense of mission, made employees feel proud and made users feel national honor. Choosing a name in this way will give the product a close connection with a certain group of people and their emotions, such as the small Mengniu milk associated with a certain area. It is milk from Inner Mongolia prairie, such as Tsingtao beer, which hurts Shandong people and is a close blend of culture and emotion. By naming in this way, you can make your name and some people have accurate emotional and cultural integration, so that enterprises can get a lot of opportunities for free communication, thus greatly improving the promotion effect of products.

Third, a good company name can vividly show the products and brands of the company. Thereby quickly occupying the minds of consumers.

For example, the softness in shampoo vividly shows the effect of the product. Home Inn vividly describes the brand image of the hotel and the experience it brings to users. The name Momo vividly describes some functions, basic positioning and value to users of this social software. So when naming a name, we can look for these related words from the characteristics of our company's industry and the product functions and service experience we provide, so as to find words that can vividly reflect these characteristics, which can not only spread memories, but also promote our products and services in a deeper level.