The director of "The Day Never Falls Hotel" issued an apology and marketed it in the name of Shen Teng. How bad is this operation?

This practice really gives people a bad impression of the director. If a film wants to have a high degree of attention and popularity, then it is required to play the leading role in this film, and its own personality and topicality are relatively high. Only in this way can we get great attention when the film is just warmed up. If the film starring is less concerned, it will also make the film itself less popular.

Therefore, many directors will use some methods to promote their films in order to get a lot of attention at the beginning of the warm-up. Recently, the director of "Day Never Falls Hotel" issued an apology. This is actually because he used Shen Teng's name to market his films, but when the audience saw this film, they would find that Shen Teng was not the protagonist of this film at all, but a special role.

However, due to Shen Teng's high personal popularity, it is really disgusting to market this film under the name of Shen Teng in order to attract more attention. Because once the audience has seen the movie, they will find that the director's marketing method is deceiving the audience. Many times, the audience will have more confidence in his films when they see some stars, thinking that most of the films starring these stars are of high quality and willing to support their films. Many directors may have grasped the mentality of the audience and will use these stars for some publicity, but in fact this unrealistic publicity has a lot of influence on the personal reputation of the stars themselves and the audience's sense of experience.

When he publicizes in the name of Shen Teng, many viewers will feel cheated, and the film itself is not very good in all aspects, which will also do some damage to Shen Teng's personal influence. When some films are marketed under the banner of Shen Teng in the future, many viewers may not join in the fun.