China Hotel Group Ranking

Many hotel groups in China are very large, with a large number of customers arriving every day. Hotels are generally set up in developed big cities or around tourist attractions. So which hotels are the best? Let me share with you some. Ranking of Wave Hotel Group.

Ranking of the top 50 Chinese hotel groups and the top 30 Chinese hotel chain brands

With economic growth, both the scale of tourism and business travel are growing steadily. At present, The growth rate of total tourism revenue and total number of visitors is both at the 10% level, and the growth rate of my country's total business travel expenditure has also reached 9.2%, making it the fastest growing and largest business travel market in the world.

The overall annual star rating of hotels continues to maintain an upward trend. The average room rate of star-rated hotels across the country is 359.17 yuan per room day, and the average occupancy rate is 60.40%, an increase of 3.50% year-on-year.

In the 2019 China Hotel Group Scale Ranking, there are 22 hotel groups with more than 10,000 rooms, and 5 hotel groups with more than 100,000 rooms.

Among them, Jin Jiang International Hotel Group ranks first in terms of number of rooms, with 6,794 stores nationwide and 680,000 rooms, far ahead of other hotels.

BTG Home Inn Group ranks second in the number of guest rooms, with 3,712 stores nationwide and 384,700 guest rooms. Huazhu Hotel Group has 3,746 stores in total, totaling 384,700. The number of guest rooms is 379,700, ranking third.

In terms of headquarters location, Shanghai Hotel Group has the largest number of hotels on the list, with a total of 9 hotels. There are 6 hotel groups in Beijing, 3 in Guangzhou, 4 in Shenzhen and 5 in Hangzhou.

Overall, the more developed the city, the larger the hotel economy, so the hotels on the list are mostly concentrated in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Hangzhou’s economy and tourism are developing rapidly, and the hotel industry is also growing rapidly.

On April 11, the 7th China Hotel Culture Festival grandly opened in Guangzhou. At the meeting, the China Hotel Association and Yingdie Information jointly released the "China Hotel Chain Development and Investment Report". At the same time, they released the "Ranking of the Top 50 Chinese Hotel Groups", "Top 30 Chinese Chain Hotel Brands", "Foreign-Invested Hotels" "Top 30 Group Brands" and "Top 10 Luxury Brands", "Top 10 High-end Brands", "Top 20 Mid-range Brands" and "Top 30 Economic Brands" series lists of Chinese hotel chains.

The report is estimated and completed based on the public records of China’s domestic hotel investment and management groups and China’s foreign hotel brands, data from previous years, industry news and independent research, and strives to show the current situation of China’s hotel chain industry. development status.

The growth rate of budget hotels has slowed down and they are in urgent need of transformation and upgrading

As of January 1, 2019, the number of budget hotels in operation was 32,444; the number of guest rooms was 2,009,738, with a year-on-year growth of 9.95 %.

Due to the rise of middle-class consumer groups, consumption upgrades have led to great changes in customer needs. Can the services provided by hotels meet the needs of new consumers who are personalized, diversified, mobile, experiential and social? demand is a great challenge to budget hotels. In addition, as competition intensifies, the hotel industry presents a competitive pattern of groupization, giantization, capitalization, branding, and chaining; the increasing scarcity of high-quality hotel properties, the increase in labor rental and energy consumption costs, and the aging of products have made economic hotels The industry is facing constant reshuffles and a new round of transformation and breakthroughs.

Economic hotels have experienced a period of rapid development, with large stocks and high brand chain rates in first- and second-tier cities. However, the REVPAR growth rate has slowed down and the return on investment is low. New development paths need to be found, starting from Carry out changes and innovations in the development model, such as repositioning and focusing on market segments in first- and second-tier cities, appropriately optimizing and upgrading products, or using the hotel's shared resources to increase extended service chains, provide value-added service income, and other ways to conduct useful exploration. ; In cities below third tier cities, the degree of brand chaining is relatively low, and market channels are sinking. We must seize the opportunity to upgrade the hotel brand industry in China's urbanization process and actively face the decisive opportunity in the main battlefield of economic hotels.

Mid-range hotels are growing well, with a hundred flowers blooming

As of January 1, 2020, the number of mid-range hotels was 3,519; the number of guest rooms was 403,337, a year-on-year increase of 31.43%.

In order to make hotel brands more comparable in different market segments, based on the pricing of major hotel brands and the overall market performance, several major original hotel brands such as Atour Hotel, Yitel Hotel, Jinjiang Metropolo, Crystal Orange, and BTG Jinglun were The mid-range hotel brand was adjusted and began to be newly included in the category of high-end (four-star) hotels. During the reporting period, there were a total of 404 hotels in operation and 52,012 guest rooms. If mid-range hotels are included, the scale will increase significantly.

The increasing proportion of the middle class, consumption upgrades and high-end transfers have driven the growth in demand for mid-range hotels. Mid-range hotels have become a new investment hotspot in the market. The major brands in the mid-range hotel market are operating well and have good growth momentum. Both have experienced the process of gradually becoming asset-light and increasing the proportion of franchises. Compared with overseas hotels, there is still room for improvement in the proportion of mid-range hotels and franchises in my country. The ratio of high:medium:low compared to Europe and the United States is stable at 2:5:3. my country's mid-range hotels currently account for less than 30%. The mid-range hotel market still has a lot of room for growth, and the overall scale is expected to further expand. Of course, market competition will become more intense, and the trend of mergers and acquisitions is expected to continue, with a new round of mergers and acquisitions. Perhaps restructuring is just around the corner, and mid-range hotels have become a hot spot for competition among enterprises and capital.

Faced with the huge number of middle classes and the increasingly rich demand for accommodation, local hotel management groups in China are gradually increasing their focus on mid-range hotel brands. . Chinese local hotel management groups have emerged from the economic hotel field and are beginning to flourish in the mid-range hotel field. Many well-known mid-range hotel brands are no less than those of foreign brands in terms of customer personalization and mobile payment. Mid-range hotel brands with clear profit models, unique brand connotations, and new consumer demands will be the first to emerge, lead the industry trend, and become important participants in the competition of international hotel brands *** In the era of sharing economy, *** Enjoyable accommodation services set off a storm in the hotel industry

2019 can be called the first year of China’s enjoyment economy. The accommodation industry is one of the industries with the earliest and most profound impact of the enjoyment economy. Under the wave of the economy, the accommodation industry has gone through its initial stage, and has also developed business models based on China's national conditions. Various hotel options such as scene space sharing, content operation sharing, and cross-industry alliance cooperation have emerged. Model. The phenomenon of intra-industry integration and inter-industry cooperation will become more obvious. Peers are no longer a simple competition, but can share many resources and information, further enhancing the hotel's competitiveness.

In the context of the era of sharing economy, how to change our thinking and improve the cash flow value and asset value of existing assets? How to break out of the hotel's inertial thinking, break the normality of the hotel's facility planning and functional layout, and introduce more cross-border concepts. The organic integration of industry formats and the dual improvement of floor efficiency income and asset value are truly based on cross-border thinking. This is a direction that hotel asset owners should carefully consider.

The general trend is to firmly deleverage and real estate. Class hotels resolve financial risks

Deleveraging is the general trend and forced by the situation. It is the only way to solve the idling of funds, curb asset bubbles, reverse the shift from reality to virtuality, and repair the structural imbalance of the economy. It is also the only way to proactively prevent and resolve the system. It is a key measure to reduce sexual financial risks and is a new normal that enterprises must face. Some high-end real estate hotels have put forward the goals of transformation and upgrading, reducing leverage, improving debt structure, and selling assets to meet the needs of increasing cash flow and reducing financial costs. Taking the reduction of debt ratio as the main task while retaining the brand and operation management rights of the project is also an important way to light assets and deleverage, transforming the unsustainable and resource-consuming production method in the past into a sustainable and brand-output one. production method.

Investment in the high-end hotel market tends to be rational, and local hotel brands are gradually emerging

The high-end hotel market has fully recovered in 2018, especially in first- and second-tier cities. International hotel brands have dominated China for decades, but now local brands have accelerated their pace of development, especially former owners who have launched their own brands. Market investment is becoming more rational. How to replicate the good investment returns in first-tier cities in second- and third-tier cities, and how to set up a brand matrix to meet changes in consumer demand and improve square footage efficiency have become issues that hotel management companies are thinking about. Although there is a gap between Chinese hotel management companies and international brands in the high-end market, China's huge market demand, the rapid development of local brands, the innovation of Internet technology and the changes in the thinking of the younger generation have become favorable factors for the gradual rise of local brands.

With the rise of middle-class consumer groups, mid-range hotels are blooming

According to McKinsey estimates: the number of China's middle class will increase from 174 million households in 2012 to 271 million households in 2022 . In the future, the potential consumer groups in China's mid-range hotel market are expected to continue to expand at an annual growth rate of about 10%.

China’s local hotel management groups have been struggling in the field of budget hotels until now. They have also begun to show a flourishing situation in the field of mid-range hotels. Many well-known brands of mid-range hotels are satisfying guests’ personalization and mobile payment. In other aspects, it is not inferior to foreign brands.

Of course, when a hotel group that specializes in developing budget hotels manages mid-range hotel brands, it must have a step-by-step learning and growth process, which cannot be achieved overnight. For the mid-range hotel market, the supply-side products are already sufficient. For example, whether the products provided by the hotel can continue to meet the personalized, mobile, and experiential needs of consumers, and whether consumers can establish customer loyalty, it is inevitable. Withstand long-term challenges.

Artificial intelligence and micro-intelligence will be widely used in hotels

Artificial intelligence is often misunderstood as replacing human labor, but the more common concept is that it serves as a technical assistance. For the hospitality industry, artificial intelligence has helped companies create greater trust and efficiency, showing the promise of transforming operations, customer service and facilities through AI robots. Having a smart hotel that exceeds customer expectations is a common strategy for many modern hotel industry leaders and service partners. Hotel companies hope to enhance guest experience through artificial intelligence care, support and services. The use of some smart technologies can reduce hotel operating costs, but will increase the hotel's investment in the initial stage. From the perspective of user experience, user privacy, convenience, etc., it excellently meets the needs of users. At present, there are also some bold attempts by hotel chain brands in the field of micro-intelligence or artificial intelligence, which will lead to the rapid application of the entire industry.