Well-known enterprises such as Box Horse and Haidilao joined the craft beer market. Which group likes beer?

Well-known enterprises such as Box Horse and Haidilao have joined the craft beer market one after another because craft beer will occupy most of the market share in the future beer market. At present, craft beer is very popular with young people. Influenced by culture and hobbies, people's love for craft beer has far surpassed that of mass beer.

Well-known brands such as Box Horse and Haidilao will enter the craft beer market because the sales of Volkswagen beer are gradually declining, and consumers are mostly young middle-class consumers. Influenced by culture and personal quality of life, these consumers no longer meet the requirements of beer in the traditional sense, and they hope to pursue a beer that can improve the level and quality to meet their drinking needs. Compared with industrial canned beer in the traditional sense, craft beer has more mellow taste, higher malt degree and even some differences in price. Craft beer has been sought after and liked by them, and the market for craft beer has opened up.

Well-known enterprises such as Hippo Haidilao have a very long-term capital vision. At present, they have begun to lay out a new beer market, occupying a leading position in the traditional beer market and opening up sales channels. In the future, they only need to launch their own craft beer brands to meet the needs of consumers, and they can all earn a lot of money.

At present, the consumer groups are younger, and the high-consumption groups are mostly composed of young people, who are the main force of consumption. Summer is the season of drinking beer and eating barbecue. Crafted beer can meet the needs of this part of high-consumption groups, and traditional mass beer can no longer be favored by the mass market.

As can be seen from the above, well-known enterprises such as Box Horse and Haidilao have joined the craft beer market because they believe that the craft beer market will be bigger and wider in the future and have unlimited vitality in market research and data analysis. These craft beers are loved by young people in the main consumer groups at present, and ordinary mass beer can't satisfy their consumption desire. Only this kind of craft beer can be more cultured and different.