Lincoln China and Southwest University of Finance and Economics Western Business School EMBA New Year Dinner were successfully held

On December 11, 2021, Lincoln China and Southwestern University of Finance and Economics jointly organized the Western Business School EMBA New Year event. Lincoln Motors and Southwestern University of Finance and Economics have a history of nearly a century. The luxury gene of the Lincoln brand is driven by excellence. The quality brings a comfortable, luxurious and quiet experience to the EMBA students of Southwest University of Finance and Economics Western Business School. Lincoln China and Southwest University of Finance and Economics Western Business School EMBA New Year Dinner concluded successfully, giving the distinguished Lincoln customers and Southwest University of Finance and Economics Western Business School EMBA New Year Dinner a successful conclusion. EMBA students brought a wonderful dinner event.

This dinner was supported by Lincoln China. Huang He, deputy general manager of Lincoln China's retail market, was also invited to the scene to introduce the century-old brand history of Lincoln Motors. The scene not only brought outstanding Aviator cars, but also brought... Come experience luxury as it truly should be.

Lincoln has always adhered to "American luxury that keeps pace with the times", with product strength that surpasses its peers and an industry-leading customer experience. The Lincoln Aviator, which is "intelligently" made in China, This is the master of this concept! The Lincoln Aviator perfectly combines pure American luxury design with exquisite quality made in China.

With its long historical tradition and cultural heritage, golf has achieved today’s noble and elegant status, innate gentlemanly demeanor, pursuit of ultimate experience and high-quality life spirit. This is exactly the same as Lincoln China. The brand connotation is exactly the same, and the spirit of golf also appropriately reflects the life attitude of the majority of Lincoln car owners, which is elegance, nobility, focus on details, and continuous transcendence.

Lincoln China brought generous gifts to the guests present, and invited Ms. Zhang Min, Vice President of Chengdu Ganghong Group, to present awards to the award-winning guests. Mr. Zhang also expressed that he would give greater support to Western Business School in the future. support.

2021 is the seventh year since Lincoln officially entered China. Lincoln has become the brand with the fastest sales growth among luxury cars. As an American luxury car brand, Lincoln's performance in the Chinese market represents Lincoln's success in the global market. Especially after achieving localization in recent years, Lincoln has quickly become the strongest dark horse in China's luxury market. As of November this year, the cumulative number of Lincoln vehicles exceeded 82,639, a year-on-year increase of more than 78%. 2022 is coming, and we are about to open a new era for Lincoln in the Chinese market. 2022 will also be a year for Lincoln to evolve and bloom. From brand to product strength, we adhere to the sustainable development strategy, extend the vitality of the century-old brand, and while carrying forward the brand personality, we move towards a luxurious way that is warmer and more understanding of people's hearts.

Among them, the most popular is the Lincoln Aviator, which enjoys imported "three core technologies": the entire series comes standard with a 3.0-liter V6 twin-turbocharged engine, a 10-speed automatic transmission and an air suspension. It has a new longitudinal rear-drive platform; it also has three rows and three seat layouts. For the first time, a 6-seater model is equipped with a second-row "captain's seat", breaking the restrictions of usage scenarios and fully meeting the diverse travel needs of customers. Aviator’s five-year, 140,000-kilometer original vehicle warranty and five-year free maintenance and other exclusive rights and interests create China’s “intelligent” manufacturing with world-class quality, and once again establish a new industry standard for “Lincoln Way” excellence in customer experience. .

Aviator’s five-year, 140,000-kilometer original vehicle warranty and five-year free maintenance and other exclusive rights and interests create China’s “intelligent” manufacturing with world-class quality and once again establish the “Lincoln Way” The new industry standard for superior customer experience.