How to do a good job in restaurant marketing (publicity)? Ask for a plan.

The operation of a restaurant is inseparable from restaurant marketing planning. The following two restaurant marketing planning plans hope to help everyone develop a restaurant marketing planning plan suitable for their own restaurants. Restaurant marketing planning plan reference 1: "Missing Home" fast food restaurant marketing planning plan 1. Marketing plan execution summary and essentials. Trademark/Pricing/Important Promotional Means/Target Market 1. Regarding the element of trademark, we need to position a trademark that is suitable for our fast food restaurant. It should not be too rigorous and should give everyone the warmth of going home to eat. For example, the "Missing Home" fast food restaurant is positioned for students. 2. Pricing issue. The catering industry is a relatively popular service industry, so the pricing must not be too high, because there are many restaurants of the same level, so the price must be set at the same level as other restaurants, or if you enter If the price is indeed cheap, you can use a low-cost strategy to seize market share. But if the food in your restaurant is indeed different from the food in other places in the region, then you can use a differentiation strategy. From the differences in products occupy a certain market share. 3. Promotional means. At the time of opening, you can use some preferential policies to attract customers and make customers pay attention to this newly opened restaurant. For example, students who live in different places can enjoy free special soup with their ID cards. 4. Target market. If you open a fast food restaurant near the school, the target market is the surrounding student group. two. Current Marketing Situation 1. Market Situation: According to incomplete statistics, the country’s catering industry accounts for 30-40% of the total market share. China is a big country that eats, and it has an incomparable interest in eating, so there are all kinds of Restaurants are popping up in endlessly. resulting in a large market share. 2. Competition situation: In such a large market share, competition must be quite fierce. Currently, only a few multinational chain catering companies can occupy a certain market share in the Chinese market. The market share of many domestic chain companies in China's catering industry is less than two-thirds of that of foreign companies. There are fast food restaurants around the school, but there are no fast food restaurants with a special theme of homesickness. 3. Macro-environmental conditions: This big problem can be roughly divided into two small problems: First, the consumer group. On this issue, within a given scope, use market research methods to understand what this area likes or compares. What is your favorite food? Then take the tactics a step further. Second is the demand situation. This issue is mainly about studying the consumption level and consumption habits of this region, as well as some factors that influence the demand and supply of the catering industry. The average student living expenses are 700 per month, and food expenses account for an average of 400. The opportunity to choose a restaurant instead of the canteen is about once every two weeks. Most of the students in our school are from out of town. They cannot go home conveniently to improve their meals, so they are willing to choose restaurants to adjust their lives. three. Service Strategy Students hope to exercise their abilities and earn a certain amount of living expenses through part-time jobs. Part-time jobs near the school are easier for them to arrange their time, so they can hire student waiters at a low price. Serving students for students can make students feel more friendly, and the quality of students is generally higher, which changes the training education. Restaurant Marketing Planning Plan Reference 2: Hotel Marketing Planning Plan (1) Brand Image If a company wants to be big and do well, the first thing it should have is of course high-quality products, a united and enterprising team, and a good corporate culture. But these alone are far from enough. To bring products to the market, companies must establish a good brand image. "Futian Soy Milk" has been settled in Daocheng for several years. As a fast food restaurant that operates 24 hours a day and mainly operates breakfast noodles, its reputation is already relatively high. "Futian Catering" and "Futian Soy Milk" are relatively similar in name, and it is easy for people to mistakenly think that they are chain stores of the same store. In the early stage of opening, we can use the popularity of "Futian Soy Milk" to easily establish the brand image of our store. As a new catering project, "McCard Bridge" must increase its efforts in publicity and promotion, and use all special and conventional publicity methods. Once a brand image is established in the minds of consumers, the brand effect will follow. To establish the brands of two stores, we must start from the characteristics of the two stores.

We are targeting the middle and low-end consumer groups, and we must highlight “authentic Western food that everyone can afford” in our promotions to attract middle- and low-income people who have never dared to enter a Western restaurant. It is recommended to set up several high-end private seats in a quiet area on the second floor, specifically to entertain members and regular customers who have visited many times. The words "Members Only Area" should be marked on the table sign, and a book and newspaper column should be set up in the area. When the waiter takes the seat, if the customer wants to sit in the membership area to dine, the waiter can introduce to the customer: "Sorry, that is the membership area, a special area for customers who purchase membership cards to dine." The guest will ask: "Yours What benefits or benefits do members have? How much does a membership card cost?" and other questions, the waiter can sell the "McCard Bridge Membership Card" through introduction.