Yicheng Yipin International Hotel

As an advocate of DTC mode, Suning Yipin has been deeply involved in this field for nearly a year. Ordinary consumers may be unfamiliar with DTC mode, but they have formed a certain brand mentality for Suning Yipin, which is ahead of DTC.

The core of DTC mode is to rebuild the supply chain, adopt the mode of "source customization", reduce the supply chain length of retail links, and form a simple three-level supply mode of "factory-Suning products-consumers". The reduction of intermediate environment means the reduction of cost, which improves the brand competitiveness and sales volume of Suning Yipin.

On September 6th, at China International Digital Economy Expo, Suning Yipin made a stunning appearance, set up a stage at the Expo site, and displayed Suning Yipin in the form of scenes, so that visitors could feel the life concept and investment scope advocated by Suning Yipin at first sight.

The whole booth is arranged around the main living scenes such as bedroom, living room and kitchen, highlighting the three main product directions of Suning, such as ecological home, daily use, grain and oil rest and household appliances, and creating the concept of "Suning cheap products, value for money, buy at will".

With the theme of "home", the booth focused on a series of products developed by Suning Yipin through DTC mode, such as paper drawing, wet wipes, laundry detergent, shampoo, glass water and fresh-keeping bags. They are the fist products of Suning Yipin. They have been on the line for less than a year, achieving a million sales of single products.

The other side of the booth is filled with small household appliances recently developed by Suning Yipin, such as health pots, small speakers, air fryers and oven boxes. Small household appliances are the key investment areas of Suning Yipin this time.

Of course, there is also a bed in the booth to create a bedroom scene. The pillows, bedding, quilts and other household items above are also Suning Yipin brands.

A participant said that other colleagues who opened factories had mentioned Suning products to him before, but he never found any advantages of DTC. Through this visit, I have a very intuitive understanding of Suning Yipin. "Our factory produces daily necessities. If the conditions are right, we are willing to participate in the DTC plan of Suning Yipin.

The idea of Suning Yipin is to let consumers buy big-name goods at the price of110. Therefore, when choosing suppliers, we should also give priority to cooperation with big-name factories.