Traditional Culture Encyclopedia - Hotel reservation - What is the new knowledge point OTA platform?

What is the new knowledge point OTA platform?

When doing a travel guide, I often see such a word-OTA platform. What do you mean by that?

OTA: the full name is online travel agency, which is translated as "online travel agency" in Chinese, that is, online hotel, travel, ticketing and other reservation system platforms.

At present, online hotel industry platforms are mainly divided into three camps: Ctrip, Meituan and Zhu Fei.

Ctrip: refers to many OTA platforms headed by Ctrip. It is the collective name of Ctrip, Qunar, Yilong, Tuniu and Mama Donkey, and holds most high-end hotels in China. There is no doubt that OTA, the leading domestic hotel industry, has designed hotels, vacations, ticketing, tourism and other fields. , and has been interested in creating a one-stop service for tourist accommodation.

Meituan Department: Meituan generally refers to Meituan. Com, starting from the take-away industry, also has movies, group buying and other businesses, mainly engaged in online business of low-end hotels.

Flying Pig Department: an online comprehensive transaction service platform for tourism, providing users with goods such as air tickets, hotels and tourist routes. The biggest feature of Flying Pig is that it follows Alibaba's platform model, but the platform operation is relatively loose, and its main business is air tickets. There is still a gap between hotel online booking market share and Ctrip and other industry leaders.