Shangyite's brand culture

Shangyite's vision: to become the leading brand of economic business hotel chain in China.

Shangyite's mission: to help partners succeed and provide better services to customers.

Shangyite's business philosophy: to build a fashionable, entertaining, economical and commercial hotel chain, and to provide customers in this region with accommodation products with higher cost performance and better service.

Shangyite management philosophy: improve the standard system and build a professional management team.

Shangyite service concept: create emotions with details and win word of mouth with service.

Shangyite's core values: we not only pursue customer satisfaction, but also pursue the maximization of customer interests, and take the overall interests of customers as the guide to achieve a win-win situation.

Shangyi's special positioning: it specializes in the third-and fourth-tier cities in China, with 40- 100 rooms, and is positioned as a fashionable boutique hotel with acceptable public service. The long-term price is around 150 yuan, with an investment of 100 million and a return of 5 million. It is planned to go public on 20 15!