What are the requirements for theme hotel design?

To establish the theme culture of the hotel, before establishing the theme of the hotel culture, we should consider the coordination and consistency between the selected cultural theme and the local humanistic environment. The theme culture that is too professional, narrow and far away from consumers is not suitable for the hotel theme. In some cities with profound historical and cultural heritage, too heterogeneous themes will have an impact on the image of the city, and hotels will have a mutually offsetting effect in the process of image promotion; However, in those cities with thin culture and developed economy, or cities with diverse cultures, the choice of themes is very large, which plays an important role in shaping urban culture and establishing urban image. Pay attention to the interpretation of hotel theme elements. A successful hotel theme should meet the following four basic conditions: first, it should meet the market demand; Second, it should be rooted in local culture; Third, integrate into corporate culture; Fourth, connect related industries in series.

In addition, a successful theme should not be a single theme. Under the guidance of the general theme, a series of sub-themes should be formed to meet the needs of market segments, so that the hotel customer base will not be rejected because of the theme. Attach importance to the functional design of hotels. First of all, it will be different from ordinary hotels in publicity and marketing, which provides a foundation for the development of leading hotels. However, a successful theme hotel is more than just creating a concept. In order to make the theme live up to its name, even connect the theme with an industry, and form super added value, it is necessary to deeply study the hotel's site selection and its cultural background, market demand, hotel investment, corporate culture and other factors, so that the theme of the hotel can be integrated into the regional cultural environment, the corporate culture of hotel investment, and the artistic conception and sensory experience of the hotel.

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