Where have all the Qingming people gone? Sanxingdui welcomes the most popular short holiday, Qingdao shortlisted as one of the top ten popular destinations for surrounding tourism

On the first day of the Qingming Festival, the number of visitors to the Sanxingdui Museum exceeded 15,000, setting another record high; the Badaling Great Wall was like a conveyor belt, with people being pushed along one after another; Song Dynasty... As the first short holiday after the Spring Festival, especially after celebrating the New Year on the spot, Chinese people are enthusiastic about traveling during the 2021 Qingming holiday, and many scenic spots have reproduced the lively scenes of people following the herd in previous years. On April 5, Lvmama Travel Network released the "2021 Qingming Festival Travel Summary Report" (hereinafter referred to as the "Report"). The "Report" shows that during the Qingming Festival, peripheral tourists account for more than 70%; red tourism is very popular; mid-to-high-end resort hotels and routes are more popular; in terms of crowds, tourists aged 24 to 40 account for more than 60%; Residents in the ten cities of Shanghai, Hangzhou, Suzhou, Guangzhou, Beijing, Wuxi, Shenzhen, Chengdu, Wuhan and Chongqing have the highest enthusiasm for traveling, and Qingdao has been shortlisted as one of the top ten popular destinations for surrounding tourism.

Outings to enjoy flowers and museum check-ins are popular

"When the sun rises, the flowers on the river are as red as the fire, and when spring comes, the river is as green as blue." "You are the clouds and smoke in the morning of April, blowing in the dusk The wind is soft..." During this year's Qingming Festival, although there was precipitation in many areas, it still could not stop the Chinese people's love for spring.

The "Report" shows that during the Qingming Festival, country parks, scenic spots, cultural monuments, beautiful countryside and other scenic spots are very popular for the main purposes of outings, flower appreciation and experiencing excellent culture. At the same time, thanks to the pleasant climate, theme parks and zoos represented by Shanghai Disneyland, Guangdong Chimelong Resort, Beijing Happy Valley, etc. are also favored by couples and families with children.

The "Report" shows that Zigong·Chinese Lantern World, Beijing Happy Valley, Wuxi Yuantouzhu, Guangdong Chimelong International Resort, Shanghai Disneyland, Chengdu Happy Valley, Sanxingdui Museum, Wuxi Lingshan Scenic Area, Chengdu Sunac Paradise and Shanghai Oriental Pearl Tower are among the top ten most popular scenic spots in the country.

In addition, due to the continuous influence of "Tang Palace Night Banquet" and Sanxingdui Archeology, museum tours have once again become a popular Qingming check-in. The "Report" shows that during the Qingming Festival, the number of trips to multiple types of museums on the Lvmama platform increased by 14% compared with the same period in 2019. Popular representatives include the Forbidden City in Beijing, Sanxingdui Museum, Shanghai Automobile Museum, Shaanxi History Museum, Nanjing China Imperial Examination Museum (Jiangnan Gongyuan), China Maritime Museum, etc.

The quality of peripheral tourism has improved, and more tourists are flocking to the countryside

Due to the three-day holiday limit, peripheral tourism is still the mainstream mode of Qingming travel. Self-driving tourists account for the majority, but the number of high-speed rail tourists is increasing rapidly. At the same time, it also presents many new features.

Zou Qingling, CEO of Lvmama Travel Network, said that this year’s Qingming tours will feature slow pace, in-depth interaction, cultural experience, and quality enjoyment. The proportion of tourists on the Lvmama platform who traveled for 3 days and 2 nights during the Qingming Festival increased by about 9% compared to the same period in 2019; the proportion of reservations for mid- to high-end special routes and hotels increased by more than 13% compared to the same period in 2019. More and more tourists want to use better services Products and services bring a better life experience to your family and yourself.

For spring outings and Qingming travel seasons, Lvmama has also launched a variety of self-driving tours, parent-child tours, couple tours and other routes and mid-to-high-end specialty resort hotel products in advance, which are also very popular among tourists during the trip. Representative hotels such as Wuxi Nianhuawan Junlai Paramita Hotel, Hangzhou Baosheng Water Expo Hotel, Guangzhou Chimelong Hotel, Zhuhai Haiquanwan Metropark International Hotel, Chengdu Sunac Wanda Realm Hotel, Beijing Gubei Water Town Hotel, Beijing Jinyu Fengshan Hot Spring Resort, etc.

In addition, the "Report" also shows that rural tourism during Qingming this year is particularly popular with tourists. Watching special folk cultural performances, picking food in the countryside, and staying in special B&Bs or resort hotels are all important experiences. The "Report" shows that visiting Shangrao in Jiangxi to see rapeseed flowers, Huangshan in Anhui to admire the Anhui-style architecture, and Huzhou in Zhejiang to see the beautiful countryside are all popular check-in types. At the same time, many rural destinations this year have also carefully planned theme activities, which have been recognized by tourists.

For example, the Weijiapo Scenic Area in Luoyang, Henan Province, a representative of traditional Chinese villages, launched a variety of activities around the Peony Festival, including a parade of twelve flower gods, a peony painting exhibition, a long street flower banquet, and a cultural and creative market, giving the ancient architecture of the Ming and Qing Dynasties more national trends. The immersive experience has attracted a large number of surrounding couples, parents and children. The Tent Hotel in Anji, Zhejiang, launched a tea-picking themed tour around the local ten thousand acres of white tea, promoting and popularizing traditional tea culture among young consumers in the tourism scene.

The "Report" shows that Hangzhou, Nanjing, Suzhou, Zhuhai, Huangshan, Qingdao, Tianjin, Beijing, Aba, and Ningbo are among the top ten popular destinations for surrounding tourism.

Long-term travel is more free, and red tourism is popular

During the Tomb Sweeping Day holiday, many office workers took advantage of the bright sunshine and chose to travel across provinces to experience the vast and colorful regional scenery of the motherland.

The "Report" shows that coastal resorts represented by Sanya, Xiamen and Qingdao, ancient capital cultural check-ins represented by Luoyang, Xi'an and Beijing, and natural landscape resorts represented by Guilin, Aba and Lijiang are the most popular. The three major types of long-term travel. In addition, during this year’s Tomb Sweeping Day period, mid- to high-end long-term free travel on 3 days and 2 nights or 4 days and 3 nights is more popular among office workers, especially high-frequency tourists, because of its compact itinerary and more freedom of travel.

This year coincides with the 100th anniversary of the founding of the Party. On this special day of Qingming, red tourism is also extremely popular. Among them, the combination of "red scenic spots, scenic spots, and ancient cultural cities" has become a popular vacation choice for many tourists. For example, "Hunan Shaoshan, Zhangjiajie, Fenghuang Ancient City 4-day tour", "Jiangxi Jinggangshan and Lushan 4-day 3-night tour", "Guizhou Huangguoshu Waterfall, Zunyi Conference Site, Xijiang Qianhu Miao Village 6-day group tour", etc., are all donkeys Popular travel routes for tourists on Mama platform. In order to serve the vast number of tourists' demand for red tourism, Lvmama has launched nearly a thousand red tourist attractions and hundreds of popular red routes since January this year. Many of these products are very popular among tourists during Qingming reservations. In the near future, Lvmama will also hold a special press conference on red tourism to unite more industry partners to create more high-quality and distinctive red tourism products.

The "Report" shows that Hangzhou, Sanya, Guilin, Xiamen, Chengdu, Guangzhou, Luoyang, Shanghai, Beijing, and Xi'an rank among the top ten popular destinations for long-term travel in China.