Where is the recipe made, what is the general price, and what problems should be paid attention to?

Regardless of the size of the city, recipe making mainly depends on whether the producer understands the process and has the skills of post-press processing. In order to understand the problems that should be paid attention to when making recipes, this paper introduces seven processes of making recipes by express printing in Fei Ying.

1. Identify requirements and draft agreements.

At this time, many demanders don't know which aspects to determine, and they don't understand why the price difference is so big. Then they have to read the seven processes of recipe making compiled by Fei Ying Express, and they will naturally know, Oh, I have to pay attention to so many different places.

2. The demanders arrange draft recipes.

The menu provided by the demander must be clearly written, otherwise there will be input errors. The menu is a document for the public to see, and there can be no typos. Recipes should be classified according to their actual situation. General recipes are classified as follows: special dishes, cold dishes, griddle hot pot, seafood, meat, stir-fry, staple food snacks, drinks and refreshments, etc. , can also be classified according to their own characteristics and styles. The producer of Fei Ying quick print will input the information of the demander into the text of the draft formula. At this time, the demander can go to the producer's site to proofread and modify, and both parties can also check it by email.

3. Collection and processing of image pictures, that is, special dishes and storefront shooting.

Shooting dishes is the key, which requires professional photography technology, which is not something that ordinary digital cameras can do, and it is also one of the costs. The producer and the demander negotiate the shooting time, make preparations before shooting, and improve the work efficiency of both parties.

Shooting requirements (this step is often arranged by professional senior photographers designated by the demander):

A Before shooting, the demander determines that the background color of the whole menu is similar, so when shooting, the photographer will first choose the interlining and table color that match the background color to match the dishes, so as to avoid the need for large-scale matting in the shot and the loss of the original charm of the dishes in PS.

The shooting of menu making is not to taste the taste of dishes, but to highlight the characteristics of dishes. Fei Ying Express believes that our store can best reflect the best level of the demand side and should be displayed through pictures. The dishes cooked at this time are not necessarily delicious, but they must be beautiful and clean, and the shape, especially the color, gives people an appetite. At the same time, we must pay attention to the corresponding contrast substrate to highlight the dishes, match different accessories or objects with the dishes, and choose natural light according to the dishes.

B Good sunny weather should be chosen for the shooting of the facade and the interior of the store, so that the photos taken will be clearer and closer to nature.

This step is usually 50 to 150 yuan/Zhang, depending on the photographer's level and region.

4. Post-processing of pictures, mixed arrangement of pictures and texts

After shooting A, it is necessary to post-process the picture, which is the biggest, tedious and meticulous work, and it takes about 3-7 days. The effect of image processing directly affects the quality of recipes. And its proper function.

B layout is mixed with pictures and texts, refer to other recipes, adjust the color and size of pictures, find a beautiful picture as the background, set the picture against it and put the introduction text on it. Of course, we should also pay attention to rationalization, especially the placement of dishes on each page. Flying eagle express printing generally requires our chef to discuss the price and location of the dishes (customer's ordering habits and psychological price, etc.). ).

This step is generally 50 to 200 yuan /P, depending on the difficulty of graphic processing and the region.

5. Revise the first draft and confirm the revised sample.

The producer of Fei Ying Express Printing will proofread with the demander, and the first draft of the discharged recipe will be carefully proofread and revised, signed by the chef or manager of the demander, or confirmed by reply mail as evidence.

After proofreading the second draft, make sure that the words, pictures and prices are correct. That's right. Fei Ying Express Printing will need the signature of the demand side chef to approve the printing production.

After entering the menu printing and binding, the menu can't be modified.

Many companies in the industry also charge sample fees, which vary slightly from region to region.

6, binding design, according to the hotel style.

Paper in the menu: ordinary coated paper; B cloth coated paper; C photographic paper; D art high-end colored paper

Western food, star-rated hotels and Fei Ying express printing suggest using some high-grade special papers. Printed recipes will be more innovative, have a very special feeling and be more noble.

There are more menu cover materials: thousands of high-grade binding materials such as pvc packaging materials, leather covers and cloth covers, which can be selected according to different design styles. It should be said that to make a beautiful recipe, the selection of materials accounts for about one-third of the overall feeling.

Bookbinding methods of recipes: hardcover, matching hardcover, double hardcover, antique threading, thread hardcover, bow hardcover, antique book hardcover, ring hardcover, thread nail, reverse thread nail, built-in copper nail hardcover, bamboo board binding, folder hardcover, magnet hardcover, high-grade nine-ring, thread-locking belt hardcover, etc.

Subsequent processes of the formula: stainless steel, bronzing, silver, red, embossing, embossing, scraping, UV, embossing, adding sponge, etc.

Note that when outputting, you can't print with an inkjet printer, so can a printing machine, and a digital machine is the best.

The price of this process is determined by the selected process, and the summary of Fei Ying express printing is generally composed of paper fee (depending on the number of P, paper thickness and quantity)+printing fee+binding fee.

7. The formula shall be delivered after completion.

According to the agreed number of recipes, the producer will deliver the recipes to the demand side customers within the specified time limit, and the customer side will be checked and accepted by the manager or chef, and the balance will be settled to complete the recipe making process.