Traditional Culture Encyclopedia - Hotel reservation - This paper analyzes the reasons for the rapid overseas expansion of American hotels after World War II.
This paper analyzes the reasons for the rapid overseas expansion of American hotels after World War II.
1. Politically, the strength of Britain and France declined after World War II, and the capitalist market was dominated by the United States; This provides an opportunity for the expansion of American hotel economy.
2. Economically: After Roosevelt's New Deal, the United States gradually got out of the impact of the 1929 Great Depression, and its economic development returned to the right track; The development of hotel industry in China is also a process of collectivization. With the construction of expressway after World War II, American modern hotels came into being.
3. In the international market: the United States was not affected by the war during World War II, and countries were busy with post-war recovery and had no time to compete with the United States for the market;
4. Talent resources: During World War II, talents from various countries fled to the United States to escape the war, providing a large number of talents for the development of the United States.
Historical process: the first hotels in Maggie were built on both sides of expressway, and the first express hotels (such as holiday hotels) appeared; In 1970s, its hotel industry developed rapidly. Many hotel brands appeared in 1980s, but they are still in the initial stage of experiment. By the mid-1990s, 50% of hotel brands had disappeared. After the mid-1990s, through continuous integration and mergers and acquisitions, the world-famous Marriott Hotel Group, Hilton Hotel Group, Starwood Hotel Group and MGM Hotel Group gradually formed. At present, there are 66,000 hotels in the United States, and the hotel group rate is over 40%. After 2 1 century, American hotel groups focused on franchising, acquiring single hotels and expanding new international markets (such as China market).
From the development history of American hotels, it can be seen that the hotel industry is bound to go through a process from scale expansion to quality improvement. In this process, only by virtue of its own advantages in talent, brand, technology, management experience, marketing network, etc., can a hotel become a leader in the hotel industry.
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