Qixi Festival hotel wedding banquet marketing activity plan

In order to ensure that things or work go smoothly, it is often necessary to formulate a plan in advance. A plan is a written plan, which is the details, steps, etc. of specific action implementation methods. So what does an excellent plan look like? Below is the Qixi Festival hotel wedding banquet marketing activity plan I compiled. You are welcome to share it.

The Chinese Valentine's Day is approaching, and the hotel marketing department speculates that this Chinese Valentine's Day will usher in a small climax in hotel wedding banquet consumption in our city. In order to further stimulate wedding banquets and related catering consumption in xx Hotel, after discussion with the hotel's marketing department and relevant departments, it was decided to launch a wedding banquet marketing campaign with the theme of "Happy and good reasons are given by God, and the satisfactory wedding banquet is at xx" to promote and stimulate Wedding banquet consumption at xx hotel. The following xx hotel wedding banquet marketing activity plan (draft) is specially formulated.

1. Theme

Happy wedding banquet with good reasons and God-given satisfaction at xx

2. Overall idea

Give full play to the hotel’s own advantages and advance Innovative event arrangements, through a series of publicity planning, and using the golden season of October to organize effective marketing activities with the theme of "Have a wedding banquet, go to xx" have made xx Hotel truly an ideal palace for couples' wedding banquets.

3. Activity time

xx month, xxxx year to xx month, xxxx year

4. Activity content

1. Ten seats or more The above wedding audio facilities are provided free of charge.

2. If there are more than ten seats, two welcome cards in the lobby will be provided free of charge.

3. A creative silk flower arch will be provided free of charge for more than ten seats.

4. A festive banner outside the lobby will be provided free of charge for more than ten seats.

5. Free festive background spray painting (including the name of the couple) in the banquet hall will be provided for more than 15 seats.

6. For guests with more than 15 seats, a deluxe wedding room will be provided for free/night (including exquisite breakfast for the next day).

7. For orders of 15 or more seats, a free set of exquisite table flowers (flowers) for the main table will be provided.

8. Those who reserve a wedding banquet of 688 yuan/seat or more (including 688 yuan/seat) for ten seats will receive a multi-layered wedding cake on the day of the wedding banquet.

5. Wedding banquet package standards

1. Centenary Good Fortune Banquet 688/table (10 people)

2. Golden Jade Marriage Banquet 788/table (10 people) )

3. The banquet of a perfect match 888/table (10 people)

4. The auspicious banquet of dragon and phoenix 988/table (10 people)

5. A match made in heaven Banquet 1088/table (10 people)

6. Publicity and promotion

1. Make a promotional leaflet with picture descriptions of the event content

— Newspaper folders

—Distributed to people in downtown areas

—Cooperate with wedding photo studios or wedding companies in a reciprocal manner and place promotional foldouts in their stores.

—Place it at each business point of the hotel.

2. Elevator pop/lobby pop

Make the content of this event into a promotional poster and hang it in the hotel elevator to facilitate guests' understanding and promotion.

7. Department division of labor

1. The Marketing Department is responsible for the external communication, publicity and production of this event.

2. The front office of the catering department is responsible for specific operations and services, scene layout and other matters.

3. The catering kitchen is responsible for approving the dishes and prices of the dishes for this event.

4. The general office is responsible for organizing employees to distribute promotional leaflets in downtown areas.

5. The housekeeping department is responsible for the preparation of the wedding room.

6. Other departments are familiar with the content of this event and cooperate with the hotel in promoting this event.

8. Cost budget

1. Silk flower arch: 2.35 meters * 2 meters = xxx yuan (can be used for a long time)

2. Ordinary inkjet printing: x Yuan / square meter * xx square meter = xxx yuan (pasted at the name, the whole can be reused)

3. Table flowers: 35 yuan / copy * 1 copy = 35 yuan

4. Wedding room: Deluxe single room xxx yuan/room night

5. Cake: 180 yuan/person

7. Promotional leaflet: x/sheet*xx sheet=xxx yuan

8. Newspaper folder storage fee: x yuan/sheet*xxx sheet=xxx yuan

9. Pop in the elevator: xxx yuan/frame*2 sheets=xxx yuan

9. Attached is a brochure sample (omitted)

10. Remarks

This plan is still a draft, and deficiencies and deficiencies need to be adjusted based on the actual situation. Please ask the relevant department managers to participate in the discussion before making a decision.