Development strategy of hotel group purchase

The new mode of hotel group purchase needs to consider several points when it is implemented to ensure its efficient development.

(1) Choose high-quality group buying websites for cooperation.

Group buying websites are required to provide one-stop services, including product consultation, technical consultation and after-sales service. Connecting hotels, group buying websites and consumers in series, group buying websites are no longer "outsiders".

Ensure that group purchase transactions are safe and fast, and introduce a third-party payment platform, similar to the binding mode of Taobao and Alipay.

(B) innovative group purchase products

Try to avoid the same price reduction for rooms or catering products. Innovating special group purchase products will not affect the overall price system of the hotel, but also achieve the goal of developing group purchase customers as loyal customers. Jinbao Garden Hotel tried to introduce special membership cards and coupons for group purchase to attract high-quality consumers and potential users, and its service was well received by consumers.

(3) Feedback summary

Do a good job in the market research of group buying customers, and understand the reasons, consumption feelings and suggestions of group buying. , and sort out the survey results.