Assembled buildings "invade" cultural tourism industry

In the popular era after orange tourism, people's demand for travel is gradually released. Net Red Apple Cabin B&B, Bubble House B&B, and Star Restaurant are becoming popular in the circle of friends. They attract many young people to punch in with their fashionable design and unique appearance. Behind the hot phenomenon, what is hidden is that "prefabricated buildings" have unconsciously penetrated into the cultural tourism industry.

Shanghai kuanrui industry co., ltd

The definition of "prefabricated building" refers to a functional building in which some or all components of the building are produced in a component prefabrication factory, transported to the construction site and assembled by reliable installation methods and installation machinery. At present, in the cultural tourism industry, "prefabricated buildings" are mainly used in resorts, scenic spots, camps, characteristic towns, pastoral complexes and other fields.

In recent years, driven by several powerful policies, domestic "prefabricated buildings" have entered a period of all-round development. 20 13 The Green Building Action Plan of the Ministry of Housing and Urban-Rural Development proposes to popularize the building system suitable for industrial production, such as prefabricated concrete and steel structure, accelerate the development of prefabricated assembly technology of construction projects, and improve the technical integration level of the construction industry.

20 16 is a very important node in the development of prefabricated buildings in China. After the two documents "Several Opinions on Further Strengthening the Management of Urban Planning and Construction" and "Guiding Opinions on Vigorously Developing Prefabricated Buildings" (Guo Ban Fa [2016] No.71) were issued, "Prefabricated Buildings" embarked on the fast track of development.

The Opinions on Further Strengthening the Management of Urban Planning and Construction proposes that it will take about 10 years to make prefabricated buildings account for 30% of new buildings. The Guiding Opinions on Vigorously Developing Prefabricated Buildings (Guo Ban Fa [2016] No.71) emphasizes that the three major urban agglomerations of Beijing-Tianjin-Hebei, Yangtze River Delta and Pearl River Delta are the key promotion areas, while other cities with a permanent population of more than 3 million are the active promotion areas, and the rest are encouraged to develop prefabricated buildings such as prefabricated concrete structures, steel structures and modern wood structures according to local conditions.

Liu Yaxun, Secretary-General of China Fast Assembly Industry Association, said that it was because of the release of more than 20 16 documents that "prefabricated buildings" began to appear like mushrooms after rain in the cultural tourism industry. Different forms and brands of "prefabricated buildings" products were scattered in scenic spots, resorts and characteristic towns, which became a beautiful landscape. Especially since 20 19, the market demand has exploded after all provinces have introduced the policy of promoting "prefabricated buildings".

Supporting cultural tourism is closely related to "network celebrity economy"

In Yizhuang, Beijing, the "360-degree transparent starry room" frequently exploded the circle of friends in 65438+February. 10 Star House, located in Yicheng Fortune Center, the most prosperous section of Yizhuang Development Zone. Used as a western restaurant and coffee shop, there is a feeling that "people inside appreciate the colorful world outside, but passers-by regard you as a landscape".

At the other end, in the "Zhuji Hezhe Village" separated from Russia by a river, 2 1 creative homestays with different styles stand in the village, turning this border fishing village into a punching place for online celebrities. It not only subverts the traditional impression of local villagers' accommodation, but also brings a novel living experience to this small fishing village on the border. It is reported that this year, only in the trial operation stage, Hezhe Tuyuan Station received nearly 1,000 tourists.

A bustling city, a quiet village, two seemingly completely different places, have an intersection because of "prefabricated buildings". Just like the word "prefabricated building" which is too far away from life, it is closely connected with the grounded economy of online celebrities. The "prefabricated buildings" represented by starry sky rooms, boathouses and apple huts have become frequent visitors to major short video platforms. Taking Tik Tok as an example, the hot topics such as "Starry House" and "Apple House" are 2426.5W and 102.8W respectively.

Tuyuan Company has laid out the rural tourism market since the establishment of 20 16, and is the first enterprise in China to apply prefabricated buildings to the rural tourism market. On New Year's Day, 2020, the company was upgraded to an overall solution provider for rural revitalization. Up to now, Tuyuan has built five "demonstration models" for rural revitalization: Tuyuan Station of Hezhe Nationality in Fuyuan, Heilongjiang, Jiqu Farm in Xinjin, Chengdu, Xiaojin Apple Farm in Aba, Sichuan, Pastoral B&B in Yangling, Shaanxi, and Lady School B&B in Zhuji, Zhejiang.

Zhejiang Zhuji Shunv School Su Min

Wu Liyun, an associate professor at beijing international studies university China Cultural Tourism Industry Research Institute, said that prefabricated buildings can solve the problems of insufficient and difficult construction land for tourist attractions or destinations, and meet the personalized and differentiated accommodation and entertainment needs of tourists with movable and detachable buildings. Secondly, it can better meet the needs of rural tourism development. As an architectural form with certain network celebrity characteristics, "prefabricated building" can solve the problem of insufficient architectural creativity in the development of rural tourism. At the same time, forest parks, national parks, ecological scenic spots and other places have high requirements on the ecological environment, and it is difficult to build fixed buildings. They are a form that can meet the leisure and holiday needs of tourists and have relatively little impact on the environment.

The research data show that the construction period of traditional hotels is about 2 10 days per 10,000 square meters, while that of mobile hotels is only 120 days, and the construction time cost is about 57% of that of traditional hotels.

Liu Yaxun introduced that at present, the "prefabricated buildings" in the cultural tourism industry mostly use steel structures and wood structures. At present, most of the "mobile hotels" that are particularly popular are "prefabricated buildings" with steel structures. In the early days, the "prefabricated buildings" with wooden structures were mostly used in scenic spots, hotels and homestays. However, from the perspective of environmental protection, wood structure has some disadvantages and is gradually banned by steel structure. In addition, domestic "prefabricated building" products are gradually moving towards localization, and the price can be half lower than that of foreign products.

The "golden age" under the internal circulation of economy

The Report on Domestic Residents' Tourism Consumption in 2020 predicts that the recovery situation of the industry in 20021is optimistic, and the domestic tourism market will maintain a stable recovery trend with high certainty, especially the tourism demand of important nodes such as May Day, summer vacation and National Day Golden Week will increase strongly. "In the post-epidemic era, under the trend of economic' internal circulation', it also promoted the accelerated landing of domestic cultural tourism projects." Liu Yaxun said.

According to the definition of the State Council document and the development goal of prefabricated buildings in 2020, there are 13 provinces, municipalities and autonomous regions, 12 actively promoted areas and 6 encouraged areas in China. At present, many provinces and cities across the country have issued corresponding assembly implementation opinions, formulated clear development plans and goals, and issued a number of support policies such as land support, financial subsidies, special funds, tax incentives, industrial support, and approval.

According to the consulting data of Ai Media, in 2020, 70% of China tourism users will go to suburbs or rural areas in the last year or half a year, and more than 50% of them will go to rural areas several times in one year. The relevant person in charge of Tuyuan said that tourists' requirements for the quality of rural homestays are constantly improving, especially the high standards and strict requirements for homestays. Demand forces market reform, and shuffling is inevitable. The impact of the epidemic on China's economy can be said to involve the whole industry, among which tourism bears the brunt. The epidemic situation has brought an impact on the rural tourism industry and brought new opportunities for the overall upgrading of the industry. With the full implementation of the rural revitalization strategy, the imagination of "prefabricated buildings" is very large.

At the same time, prefabricated construction enterprises should not sell simply for the sake of selling, but also consider factors such as nature protection, villagers' income increase, and project site operation and management. Therefore, what Yuanyuan does is the whole life cycle service from destination planning, research and development, design, construction, operation, promotion and reservation of homestay products. This makes the company's homestay project more controllable and more secure in terms of creativity, quality and personalization.

Liu Yaxun believes that the domestic cultural tourism market is still in the exploration stage for the new species "prefabricated buildings". Compared with other countries with mature "prefabricated buildings", there is still a big gap in the domestic proportion. However, with the maturity of technology development, there is great potential for future development.

However, as more and more enterprises enter the "prefabricated building" market, there will be chaos and disorderly competition in the industry. For example, several products currently popular on short video platforms have a steady stream of followers, which cannot guarantee the user experience, thus undermining the benign development of the whole market. The future development of "prefabricated buildings" also needs to build a more civilized market competition environment and implement standards. (Pincheng Travel Hong Chen)