On the marketing planning scheme of the Spring Festival

Seven marketing schemes for the Spring Festival

Spring Festival marketing can be spread through the media. This is a traditional way of information transmission and communication with consumers. Activities and group purchases are introduced through media that can influence the consumption behavior of target consumers, such as radio, television and newspapers. Next, I will bring you a marketing plan for the Spring Festival. I hope you will like it.

Marketing plan for the Spring Festival (selected articles 1) I. Activity time

New Year's red envelopes and citizen's paper money are converted into paper money. As the Spring Festival is approaching, in order to send out red envelopes wrapped with new tickets during the festival, the number of citizens who go to the bank to change new banknotes has increased significantly. Taking this opportunity, 30 days before the Spring Festival and 0/5 days after the Spring Festival will be used for activities promotion, customer card opening and customer service, and during this period, the staff of the branch will be trained, including details such as the use of online banking and mobile banking and matters needing attention. Focus on promoting the use of online banking and mobile banking for young customers, let them apply for rural commercial bank cards, and at the same time open online banking and mobile banking related services for young customers.

Second, the purpose and significance of the activity

The so-called peak season marketing refers to the marketing conducted by commercial banks in a specific period (such as Spring Festival, May Day, etc.). ), taking advantage of the relatively concentrated market financial resources, increase marketing efforts, so that its business can achieve extraordinary development in a short time, thus occupying a larger market share. As a business strategy of banking institutions at all levels, peak season marketing can play an important role in promoting the rapid growth of banking business.

We should cultivate a group of loyal customers after the peak season marketing. Most consumers' requirements for banks are better looking, faster and safer. Most consumers' requirements for banks are better looking, faster and safer. The most ideal way is to divert retail investors by constantly improving the related functions of ATM, online banking, especially mobile banking, so as to achieve the effect of efficient service. The most important thing is to constantly meet the needs of users, improve user satisfaction, and maintain user satisfaction and loyalty to rural commercial banks.

The key point is to continuously strengthen the functions of bank ATM, online banking and mobile banking to meet the growing needs of customers. First, ATM strengthens the security of related deposit and withdrawal services and withdrawals; Second, online banking focuses on strengthening the connection with relevant mainstream shopping websites. For example, if you use a rural commercial bank to pay online, you can't find a payment method, and you have to let customers rely on other banks, which is not conducive to cultivating customer service loyalty and dependence; Third, with the gradual popularization of smart phones, it is especially necessary to strengthen the publicity of mobile banking functions so that users can handle related businesses anytime and anywhere. At the same time, through this activity, users can know that mobile banking can transfer money and switch between fixed and current accounts, and gradually improve the relevant details of water, electricity and telephone charges in Chongqing, so that customer service can pay related fees through mobile phones without leaving home. Fourth, gradually improve the operation page of mobile banking, so that users can experience the quick entry service; Gradually improve the function that mobile banking can transfer money anytime and anywhere, not limited to the function that can't transfer money after 4: 30 pm, such as Alipay related functions, which can transfer money anytime and anywhere and will arrive soon; The fifth is to improve the mobile app software of Chongqing Rural Commercial Bank, and strengthen the publicity of mobile app of rural commercial bank to meet the relevant needs of users.

Third, the venue.

Relevant merchants in sub-branches, counties and townships, relevant departments of township governments, relevant personnel of district and county bureaus and institutions.

Fourth, the implementation plan

Use the door-to-door service such as "wrapping red envelopes for the New Year and citizens changing banknotes" to visit relevant merchants in towns and villages in districts and counties, relevant departments of township governments, and relevant personnel of government agencies and institutions in districts and counties to register customer information. Sub-branch staff hold "exchange money" and serve customers with the service mode of "exchange money", and carry appropriate publicity materials, including couplets, blessings, aprons, etc. And visit relevant personnel on the spot again to verify customer information and implement the specific situation of customers using rural commercial banks. For customers who have not yet used the rural commercial bank, we should focus on publicity and public relations, take advantage of the convenience and preferential handling fees of the rural commercial bank, and strive to visit relevant personnel with a rural commercial bank card.

Focus on promoting the convenience services of rural commercial banks, such as promoting the role and safety of online banking and mobile banking to young people, and focusing on related businesses. When opening a card, you must open a free trial SMS service for customers for one month to ensure that customers can see the changes in their accounts in real time. For young customers, it is necessary to open online banking and mobile banking for them, which is convenient for customers to transfer money and save money.

Provide free publicity services for relevant merchants in towns, relevant departments of town governments, financial departments of district and county bureaus and institutions, relevant heads of offices and relevant leaders. For township-related merchants, township-related government departments, district and county bureaus, institutions, etc. If rural commercial banks have not been taken as their main business, they can attract customers to our bank through publicity. Around the Spring Festival, the number of customers in the business hall of rural commercial banks is the largest, and the TV media publicity in the business hall has a good publicity effect. When marketing business households, you can recommend to customers that "doing business in our bank can help you do business promotion for free and bring you better benefits during holidays", so as to achieve the goal of win-win cooperation between the two parties from the perspective of considering the interests of customers.

Precautions in verb (abbreviation of verb) activities

Throughout recent years, the marketing model of banks in peak season is mostly single, which is nothing more than offering a large number of preferential services, profiting from transaction costs, socializing with customers, lacking innovation and not attracting customers enough; Second, there is no customer segmentation, and there is no good understanding of the real needs of customers, which is often counterproductive; Third, when selling products, it is not responsible for risk disclosure, misleading customers and inducing customers to buy other financial products with good reputation of banks.

In short, aiming at customer satisfaction, we should constantly improve the corresponding functions of rural commercial banks and improve service quality; Strive to meet the needs of customers with a realistic attitude and quality service, so as to cultivate another group of loyal customers of rural commercial banks after peak season marketing.

About Spring Festival Marketing Planning (Selected Part 2) Activity Theme:

Qi Jiatong and Wang Caihe celebrate the Happy Shopping Year in the Spring Festival.

Activity purpose:

Stabilize old customers, develop new customers, guide consumers and increase sales during the holiday season.

Activity time:

65438+1October 27th —— 65438+1October 3rd120 _.

Activity 1: Welcome the New Year, celebrate the New Year and send Spring Festival couplets.

Activity time:

20__ year 65438+1October 27th

Activity content:

Customers who shop in this supermarket can get a _ _ _ _ _ calendar at the designated place in the store. Limited to 50 people while stocks last.

Operation method:

1, designate the collection area at the cashier's office at the breakout, and assign a special person to be responsible for the distribution of Spring Festival couplets;

2. After the activity, sort out the distribution details of Spring Festival couplets at the breakout, indicate the breakout number and return them to the marketing department.

Activity 2: Give gifts on New Year's Eve.

Activity time: 65438+1October 27th —— 65438+1October 3rd1.

Activity content:

Every time you shop in 88 yuan in this supermarket, you can get a new year's red envelope at the designated place of the branch with the voucher and silver receipt, and the shopping amount will not be accumulated. Customers get corresponding New Year benefits in this supermarket with the corresponding preferential terms in the red envelope.

Operation method:

1, the card needs to be stamped with a special exit seal;

2. After the card is exchanged, it should be indicated that it has been exchanged and recovered;

2. New Year card design and production (marketing department) activity store 65438+February 24th to the marketing department to collect;

3. Red Seal Production (Marketing Department) activity store 65438+pick it up at the Marketing Department on February 24th;

4. Deliver the details of the redeemed goods and cards to the marketing department on June 65438+1October 65438+February after the end of the activity redemption;

5. Count the total number of each level of the red chapter every day.

Activity 3: Send a gift to celebrate the Spring Festival.

Activity time: February _ _ _ year 65438+365438+1October _ _ _ year 0- 18 year 65438.

Activity content: Anyone who buys a series of "_ _, _ _" single cash receipts in the activity store of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ There are _ _ couples' 1 wallets in 8 yuan, 2 in 40 yuan and 2 in single cashier.

Operation method:

Gifts are sent directly to the material warehouse of the distribution center, which uniformly distributes them to relevant activity stores, and records the quantity and weight of the gifts sent.

1. After the event, the cashier receipt will be counted and sorted at the venue and returned to the marketing department at 65438+ on June 20th, with a gift exchange list attached;

2. The Marketing Department shall sort out the cashier's receipt details and send them to the material warehouse. The material warehouse collects the gifts that have not been delivered by the branch according to the details and returns them to the supplier in a unified way; When the quantity is insufficient, the branch shall bear the loss amount by itself;

3. The cashier receipt provided by the marketing department is reported to the merchant for exchange of some changed goods;

Activity 4: _ _ _, _ _ The studio is happy, and a hundred families are happy to celebrate the New Year.

Activity time: _ _ _ month 65438+ 10 1.

Activity content: During the activity time, anyone who makes a one-time shopping in this supermarket reaches a certain standard will enjoy all vouchers and receipts.

Make-up, styling and clothing are provided free of charge for shopping in 58 yuan, and artistic photos are taken. Send an art photo.

Make-up, styling and clothing are provided free of charge for shopping in 88 yuan, and artistic photos are taken. Send two art photos.

One-time shopping 128 yuan provides free makeup, styling, clothing and artistic photos. Send four art photos.

One-time shopping over 2 18 yuan, free family photo, limited to 3 people, get two free.

Operation method:

1, _ _ Supermarket publicizes the activity content and the special service of _ _ photo studio on special posters.

2._ _ Studio provides discount support and photo support.

Based on the principle of mutual benefit, if either party fails to meet the requirements specified in the scheme, both parties shall bear all losses of the other party.

4. The promissory note of the customer who meets the amount should be stamped with the parting stamp and attached with the _ _ photo studio brochure, so that the customer can enjoy the discount in the _ _ photo studio.

5. Customers can enjoy the discount until _ _ year 65438+1October 20th.

6. When collecting money, the cashier will check whether the customer meets its requirements, then stamp the cashier's slip and issue a brochure.

Marketing planning for the Spring Festival (excerpt 3) When manufacturers or suppliers discount promotions, banners and promotional shopping guides in stores must be approved by the marketing planning department, and the marketing planning department and store management department will strictly investigate the behavior of hanging banners or arranging promotional shopping guides without authorization.

I. Time frame

From 20th to 20th, the term is 3 months.

Second, the goal.

Grasp the shopping climax, hold the "supermarket relay action", promote the company's products, help dealers clean up inventory, and improve the company's business objectives.

Third, the purpose.

(1) Grasp the shopping tide of Christmas, New Year's Day and honeymoon period, attract consumers' interest in the "relay moving" activity, guide the purchase of _ _ products, and achieve the promotion effect.

(2) Holding "Relay Moving" activities in A, B and C, mainly to promote imported household appliances to the market in _ _ _ _ _.

Fourth, the object

(1) takes consumers who will buy household appliances as the target, and the excellent performance of f 14 products as the main incentive to guide the purchase of household appliances of _ _ (company), and encourages consumers to seize the opportunity and buy them immediately by using the "relay moving" activity.

(2) Focus of appeal:

1, performance requirements:

The real world comes first!

_ _ Home appliances!

2. Standard & Poor's requires:

Buy _ _ products, now!

Catch the new year's relay and move!

Verb (abbreviation of verb) advertising performance

(1) In order to cooperate with the international market development of the company's "_ _ household appliances" and the use of publicity media, cross-cultural color has been paid more and more attention, and the choice of local newspapers, broadcast media and TV programs is also considered according to the analysis of the audience.

(2) Taking the excellent performance of _ _ company's products as the main inducement and relay S, P and activities as the promotion means, we should pay attention to the subject and object status of newspaper advertisements according to this principle.

(3) TV advertising, in order to win international consumers and pay equal attention to promotion and appreciation, it is planned to provide 30-minute live action and trial action programs for the relay campaign, and at the same time capture 15, and use a cf advertisement as a TV spot to win both refined and popular tastes and arouse strong demand from consumers.

(4) pop: flags, posters, leaflets and lotteries.

Intransitive verbs hold a "dealer briefing"

In order to cooperate with the international market development strategy and increase the promotion effect of this activity, we plan to hold a "year-end promotion area briefing meeting" with all business departments and branches of the company to explain the significance, content and practical help of this activity on the spot to show our full assistance.

Seven. Content of advertising activities

(1) Scheduled activity schedule

Note: The date of the "relay race" is set around Christmas for two reasons:

1, Christmas is the peak shopping season, so we should grasp it.

2. Around Christmas, customers in the target market are very busy; Traffic is bound to be crowded, and it is not easy to properly handle traffic problems.

(2) Activity area

In countries A, B and C, every department store has a supermarket.

(3) the activity reward amount

1, "Relay Moving" Lucky Award

(1) 200 in A, 150 in B and 150 in C, as shown in the following table:

Table 5-4 Geographical Distribution of Lucky Prize for "Relay Run"

Distinguish classes

A, B and C.

The first lottery 100 70 70

Second lucky draw 100 80 80

A total of 200 150 150.

(2) For households, the time limit for each household is the same, which is 10 minute.

(3) each household 10 minutes, using relay mode.

2. Reward amount for "guessing" activities

(1) The person who guesses correctly will get the same reward as the person who moves the most, and the person who guesses correctly will be divided equally.

(2) There will be five awards, and the one closest to the highest amount will be given a set of _ _ brand home theater, which will be decided by drawing lots.

(4) Activity description

1. Receiving period: from _ _ _ _ _ _ _ _

Marketing Plan of Spring Festival (Excerpt Part IV) The Spring Festival, a traditional festival in China, is coming soon. Now more and more people tend to eat New Year's Eve in hotels, which is convenient, fast and delicious. How to do a good job in Spring Festival marketing has become one of the important tasks of many hotels. Sofitel is facing the competitive situation of the tertiary service industry. How to grasp the key issues of marketing, create more benefits for the hotel and make the hotel's marketing business enter a virtuous circle has become the main purpose of this marketing activity.

marketing channel

(1) Nowadays, the Internet is becoming more and more popular, and the information on the Internet is rich, so it is convenient and quick to extract information. Sofitel Pearl's marketing should also make good use of online marketing channels to put the hotel's Spring Festival products online so that customers can find relevant information quickly.

(2) It is also a good strategy to post Spring Festival products in front of the hotel. After all, many people pass by every day to make progress. And it should be posted in bright red color, so that more potential citizens can notice it.

(3) Although the hotel has a marketing department, every employee of the hotel should be a hotel salesman, and every employee should be a hotel salesman to do a good job in marketing. Performance Through this planning scheme, the product mix of Sofitel Pearl Hotel will be optimized, and the innovation efficiency of housekeeping department, catering department and entertainment department will reach its peak. Let customers truly realize that it is delicious and convenient to have dinner in the hotel. Create Sofitel's own Spring Festival marketing brand. Environmental Analysis Everyone is in a certain social environment and influenced by it, so Sofitel's Spring Festival marketing planning industry should be placed in Hefei, a compound environment.

1, population and environment

_ _ This city has a population of _ _ million, and the urban population has _ _ million. It is a medium-sized city in China. The population is still quite large, and there is still a market for Spring Festival travel rush planning.

2. Economic Environment Although the economic development of Hefei slowed down slightly in the previous two years due to the global economic crisis, Hefei's economy has developed this year through national policies and the guidance of the provincial party committee and government.

3. Now other societies are developing rapidly, which is related to people's work. People put work in an important position in their lives, even women. Leisure time is reduced accordingly. Even though the Spring Festival, a traditional festival in China, is coming, many people are still busy with their work and have no time to take care of things related to the Spring Festival. Based on the above environmental analysis, we can introduce the feasibility of Spring Festival activities.

The 20__ Spring Festival plan is as follows:

General plan

1, Hotel Decoration In order to create the atmosphere of the Spring Festival, the hotel should redouble its hotel decoration according to the customs of the Spring Festival (for example, hanging lanterns at the entrance of the hotel, hanging red Chinese knots in the lobby of the hotel, and posting Spring Festival couplets at the entrance of Yutang, etc.). To increase the festive atmosphere).

Spring Festival is a traditional festival in China. It should be said that the address of the dinner is the Jade Pavilion with Chinese style, and famous chefs in Hong Kong will provide consumers with traditional dishes for the Spring Festival in China. Because the New Year's Eve dinner is enjoyed by the whole family, the design of the dishes should be suitable for the whole family.

3. Hotel Special Service When consumers are enjoying the New Year's Eve dinner, open the multimedia of the restaurant to play the Spring Festival Gala, so that consumers can enjoy the New Year's Eve dinner with the people of the whole country and watch the programs that cannot be missed during the Spring Festival. Offer some gifts or discounts for spending New Year's Eve in the hotel.

A concrete plan

1, New Year's Eve dinner package (Jade Hall)

The first 3,666 yuan was given to China famous wine Jian Nanchun, two bottles of Changyu Cabernet Sauvignon, six bottles of juice, and a set of Spring Festival snacks after the New Year's Eve dinner. The whole family enjoyed it at ktv for two hours.

The second paragraph, 2888 yuan, gives Changyu Cabernet Sauvignon two bottles, six bottles of juice, a set of snacks for the Spring Festival and a new year's goods, and enjoys a 10% discount.

Paragraph 3: 2666 yuan, one bottle of Changyu Cabernet Sauvignon, six bottles of juice, one set of snacks for the Spring Festival and one set of new year's goods. Note: families with children can also give a gift to their children (children are the treasure of every family now, and satisfying children is an important means to improve service quality and win praise).

2. Special treatment of Brazilian barbecue restaurant in special period In view of the possible hotel New Year's Eve fever, our hotel can use the Brazilian barbecue restaurant as a backup restaurant and set the New Year's Eve in this restaurant, so that consumers can enjoy the delicious New Year's Eve and witness the Brazilian chef's live barbecue and give them a different New Year's Eve.

About the marketing plan for the Spring Festival (excerpt from Part 5) Purpose: By holding a series of promotional activities during the Spring Festival, the restaurant's popularity in the local area will be further improved, so that customers can feel the influence and popularity of the restaurant in the local area, attract customers and expand consumer groups, thereby well increasing our store's operating income and expanding brand influence. Do word-of-mouth marketing in the local area.

Activity content: According to the holiday characteristics during the Spring Festival, choose the promotion method that suits you.

First, the store decoration, atmosphere

1, some pictures related to the Spring Festival and posters of promotional contents in the restaurant were posted, mainly in red, which highlighted the festive atmosphere of the festival.

2. The restaurant will arrange a gift booth on weekends to promote the guests who eat.

3. From the beginning of February, relevant publicity materials will be played in the store for a certain period of time at noon and evening every day.

Second, advertising.

1, leaflets.

2. Newspaper advertisements.

3. Poster making.

Description: Franchisees with advertising needs can contact the planning department in advance, make a good publicity effect map and do a good job of advertising preheating in advance.

Third, promote the division of labor.

1, leaflet distribution is completed by relevant departments;

2. Individual and regular customers are specifically responsible for the booking of each store;

4. The store manager is solely responsible for promotion and reservation.

Fourth, specific promotional activities.

1, "Large-scale group meal promotion"

Activity content: During the activity, customers who come to our store for dinner can enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first month).

2 -4 people can enjoy a 10% discount.

5 -8 people can enjoy 8.8% discount.

9 people-12 people can enjoy a 7.8% discount.

The Spring Festival is also the day when China people are most willing to spend money. Obviously, how to develop the Spring Festival market is promising. So how should the catering industry seize the business opportunities contained in the Spring Festival consumption? Of course, first of all, we should do a good job in market research, accurately grasp the changing trend of people's consumption during the Spring Festival, and then formulate targeted promotion strategies.

Marketing plan for the Spring Festival (excerpt 6) 1. The purpose of the party:

In order to strengthen the cohesion of hotel employees and enrich the cultural life of hotel enterprises; Express the hotel's care and greetings to employees' festivals, and at the same time give employees a stage to show their talents, so that leading employees can happily get together to sum up the past and look forward to the future, and spend 20__ Spring Festival together.

Second, the theme of the party:

"Taurus makes the Spring Festival, Yuzhu welcomes the Spring Festival" gala.

The theme of "Zhu Yu welcomes the new" party: mainly performing arts programs, showing employees' talents and spiritual outlook, interspersed with relaxed and lively game programs, improving the interactivity and participation of the party, really playing the role of all employees' get-together, which is conducive to further harmony between colleagues and cadres, and to the cultivation of team consciousness and collective honor.

Third, the party time:

On the evening of February 3, 20__

Fourth, the meeting place:

17f conference hall

1. Balloons, lanterns, ribbons, etc. Arranged around the venue. The whole venue should reflect a harmonious, peaceful and festive atmosphere. At the same time, the stage should take into account the convenience of the audience in the interactive session.

2. Stage background setting: the font of "Spring Festival Evening".

3. Multimedia equipment: projector × 1, projection cloth × 1, small TV × 1, 4 microphones.

4. On the party table: candy, fruit, melon seeds, peanuts, etc.

5. Interactively prepare small gifts for the party.

Verb (abbreviation for verb) Party participation:

All employees and leaders of each unit

Sixth, the party features:

1, the highlight of the party is-lively.

2. The host mobilized the atmosphere, and the atmosphere on stage and off stage was warm.

The highlight of the party is caring and encouraging.

4. The leaders spoke in succession to express encouragement and care, and the content of the program centered on joy and unity, which was encouraging.

Seven, the party's program tasks:

1, Housekeeping Department, Catering Department, not less than 5 programs.

2. There shall be no less than 4 programs in the front hall.

3, the comprehensive department of not less than 3 projects.

4, the security department of not less than 2 projects.

Remarks: All departments can jointly prepare performances.

Nine. Arrangements for the preparatory process:

1 and February 1, 20__, all departments will report the program of the party to the general office.

On February 1, 20__, the general manager will assist the host to complete the string words of the party.

3.2 1, 20__, and the party program will be previewed at 17f.

4.20__ _ February 1 day, the items needed for the party were purchased in place.

5. The venue layout of the party was completed on February 1 day, 20__.

6. February 20, 2008 1, 14: 00 pm, arranged in the conference room 17f.

7. On February 3, 20, 2000, at 7: 00 p.m., the items in the venue were arranged.

The party officially started at 9: 00 pm on February 3, 2000.

About Spring Festival Marketing Planning (Selected Part 7) Activity Theme:

Golden roosters welcome the spring, and golden eggs send happiness.

Activity time:

New Year's Eve to 22: 00 on the fifteenth day of the first month.

Activity purpose:

I hope the 20__ New Year is a new year, and the Year of the Rooster will be a great luck. Taking advantage of Taizhou people's habit of winning prizes with good omen, the Spring Festival/Lantern Festival will hold a golden bull to welcome the spring and golden eggs to send happiness. During the Spring Festival to the Lantern Festival, all enterprises have holidays, and the mainstream customers of garden villas have reduced their consumption during this period. Therefore, this year's event is to attract entertainment people who don't go home on holiday or get together with friends in groups of three or five. Attract customers' attention by entertainment and improve the occupancy rate of hotel rooms.

Activity content:

During the activity, if the house price (280 yuan/room) is lower than this price, you can't participate. Customers who spend more than 1, 500 yuan on meals at one time can participate in Taurus Spring Festival activities. The number of golden eggs for happiness is limited to 100 per day. You can get a lucky card at the front desk or cashier's desk after check-in or at the checkout of food and beverage consumption, which is valid on the same day. With this card, you can choose your favorite golden egg from the lucky golden egg forest on the edge of the front desk and smash it hard. Suddenly, golden flowers were everywhere, and luck came instantly, bringing holiday blessings and condolences to the guests who came to the hotel for consumption. The guests came to the shopping center with the dropped prize cards to collect the printed prizes. On the Lantern Festival, there are activities in solve riddles on the lanterns.

Hotel layout:

First of all, the periphery of the hotel

Outside the hotel, advertisements are used to promote various holidays. A row of Huang Ju was placed in front of the advertising space, and craft firecrackers were hung on both sides of the advertising space to attract people's attention.

A string of red lanterns is pulled above the entrance and exit on the second side of the hotel, and words such as Happy New Year and Garden Villa can be written on the lanterns.

A banner was pulled down from the hotel canopy, and Taizhou Garden Villa wished the people of the city a happy New Year!

Small red lanterns are hung on a row of osmanthus trees outside the hotel.

Pots of oranges (about 2m) are placed on both sides of the gate, and a row of Huang Ju (30 pots) bases are placed along the glass, wrapped in gold cloth.

The four pillars are wrapped in red flannel, with a bull's head at the top and two huge gold couplets on the red background below the bull's head.

In the glass windows on both sides of the revolving door, where the snowman is now placed, there is a golden couple holding Chinese knots/gold ingots.

There is a golden bull and a big gold ingot on the square lamppost beside the pillar under the canopy, which looks very atmospheric when it is photographed.

Second, the hotel lobby

In the center of the lobby, between the two pillars, there is a big plum tree, wrapped in gold cloth and surrounded by yellow chrysanthemums. Red envelopes, Chinese knots and peach symbols are hung on plum branches as theme scenes, and a picture of a golden bull welcoming the spring and a hundred flowers is placed on the marble wall under the railing at the top of the plum tree for artists to design:

The four pillars in the lobby are surrounded by red cloth. A big Chinese knot is hung at the top of each pillar, and a golden Chinese character is affixed to each pillar, forming auspicious words such as "Welcome to the Garden" or "Congratulations on Getting Rich", Happy Garden and Lucky Year of the Tiger.

The escalators and railings in the lobby keep the layout of Christmas.

The lamppost at the entrance of Jiangnan restaurant is decorated with Chinese knots or golden couple statues, surrounded by yellow chrysanthemums, which looks magnificent, and craft firecrackers are hung on both sides of the door.

The rest area on the right side of the main table was moved out and arranged as a lucky golden egg forest for customers to smash golden eggs. Hang a golden egg.

Christmas decorations are kept in the reception desk, the words Merry Christmas in the middle of the heart-shaped ornaments behind the wall are removed, and Santa Claus in front of the computer is replaced by a golden couple doll or a fluffy Niu Niu doll.

There is a big Chinese knot hanging between the two elevators, craft firecrackers hanging on both sides of the elevator, and KT board advertisements for joint promotion are placed in the elevator.

The glass of the mall is decorated with Chinese knots and red lanterns, and the word "Fu" is stuck on the glass door.