3 monthly summaries of liquor sales

Liquor, also known as shochu and liquor, is a traditional drink in China. China has a long history of liquor production. So as a liquor salesman, how to do a good job summary? This article is a monthly summary of liquor sales for your reference only.

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★★★★★ Salespeople always write a model essay ★★

★★★★★ Sales staff's half-year work summary and plan for the second half of the year ★

★★★★ Insufficient sales work and improvement ★★★

★★★★ Sales Week Plan and Weekly Summary ★

★★★★★ Summary of telemarketing work ★★

Model essay 1: I'm _ _ from the marketing department. I joined our company in February _ _ _. On April 4th, _ _ _, I transferred from the original hotel promotion department to the present marketing department. During my work in the marketing department, I felt a lot, gained a lot and grew up gradually. In the first month, my department manager took me to see the leaders of various units one by one, watched colleagues and leaders talk easily, and seriously introduced our drinks and group buying policies. I just listened quietly and secretly learned their sales skills, hoping to do better than them through hard work in the future.

Our department is engaged in marketing, and its main work is publicity and product promotion. In this off-season of alcohol sales, the wedding banquet policy introduced by the company has given us a good development space and is of great help to our future publicity work. Two months later, almost everyone in the streets of _ _ _ knew about our wedding banquet policy, and many consumers were willing to choose our soft wine as a hospitality wine. In the following days, I will not only maintain the previous publicity. Strive to let all customers and his relatives and friends use our softness. Our department manager often says: "We must do a good job in customer relationship first, and customers will recognize you before they recognize the products you sell." It can be seen that the relationship between customers and customers is very important. Establish a certain relationship with customers, pave the way for work, and make regular phone calls; Regular field visits; Regular sales review, etc ... If you want to do a good job in marketing, you must be diligent;

First, we should study hard, constantly improve ourselves and enrich ourselves; Second, frequent visits to enhance the relationship between customers;

Third, we should think hard and how to serve customers effectively. Fourth, we should be diligent in communication and further understand the needs of customers.

5. Summarize frequently, summarize every day, summarize effective customers, and follow up irregularly.

For me, _ _ is a year of growth, struggle and study. Thanks to the leadership's constant inculcation, help, recognition, trust and encouragement, it can make me more loyal to my present job. I'm still a newcomer to the marketing department, and I still have a lot to learn. In the future, I will study hard and do my work better. I wish the company another brilliant year!

Half-year summary of liquor sales Part II: The financial crisis has affected all the real economies, especially Europe and America, and continued to develop in depth. There is no bottom line in sight at present. The European and American markets are unprecedentedly depressed, and the trade protection policies of various countries have greatly impacted our market. At the same time, the disorderly competition and price confusion of domestic manufacturers have also caused us to lose some customers. In this case, only by finding a new way out can we create our own development path.

Since last year, the group company has taken a series of measures to deal with the financial crisis. This year, on the basis of stabilizing the original measures, we will pay attention to practicing internal strength and actively save ourselves. Strive to improve the management mode, open source and reduce expenditure, and reduce costs; Re-examine and reasonably adjust the expense budget, cut unnecessary expenses, maintain sufficient cash, and ensure smooth capital turnover; In enterprise innovation management, we should learn to be grateful, rebuild organizational processes and adjust organizational structure; Constantly improve the rules and regulations, strengthen the assessment, and make it closer to the actual production and market; Actively adopt a reasonable incentive mechanism, re-screen customers, maintain old customers, expand new customers, and use this financial crisis to accumulate high-quality customers. At the same time, our broad masses of cadres and workers are United, based on their own duties, constantly innovating, and Qixin will work hand in hand with enterprises to tide over the difficulties. Avoid the economic ups and downs of the group company, ensure the normal operation of the enterprise economy, and greatly reduce the impact of the economic crisis.

Second, do a good job in market development and sales work in an orderly manner.

In terms of liquor, this year, the company strengthened the supervision and assessment of salesmen, eliminated the fittest, and gradually cultivated good working habits of communication and coordination, unity and forge ahead, which promoted the promotion of the comprehensive quality of salesmen, such as collective concept, team consciousness, love for their posts and dedication, and constantly created a new mode of cooperation between manufacturers, adjusted product structure, built a strong brand, consolidated the core market, expanded new markets, and always followed the footsteps of market consumption demand and sought development around the market. When the impact of the crisis gradually emerges, we firmly grasp the pulse of market demand, take the initiative to seize market advantages, and actively develop marketable and affordable new products to meet consumer demand.

As for the sales of biochemical products, the financial crisis has a great impact on the two acid products, especially sodium gluconate. This year, the competition is extremely fierce, and more and more manufacturers are trying to grab this market, which makes the market price in a chaotic state, which undoubtedly adds insult to injury to our sales work. We actively communicate and negotiate with customers in advance. On the one hand, we will raise the sales price of products, establish long-term and stable cooperative relations with many major international customers and sign long-term cooperation agreements relying on the good reputation, first-class product quality and stable supply capacity of the group company; On the other hand, we should step up the development of new customers and new fields, take the initiative, contact all available forces, improve market sales channels, and strive for greater market share, so as to minimize the impact on the sales of itaconic acid and sodium gluconate. In the first half of the year, the export of the company's new product automobile exhaust purification liquid was realized, which ensured the profit rate.

Third, pay attention to product quality and occupy the market with excellent product quality.

Product quality will always be the most powerful marketing weapon of our Langya Taiwan brand. Whether it's liquor, biochemical products or other products, we always put product quality at the top of our work, and the development of Langyatai brand is based on character, which determines wine and represents character. In terms of liquor, the quality of Langyatai liquor was continuously improved from the aspects of improving the quality of Daqu, strengthening the maintenance of pits, improving the taste and flavor of liquor, and improving the packaging quality. Strive to achieve outstanding style, high quality and novel style, and improve the market competitiveness of Langyatai brand from the product quality. At the same time, we will strengthen the development of new products in combination with market changes, and develop new products with moderate prices suitable for different consumer groups and different consumer needs to meet the needs of consumers. In addition, in the first half of the year, the quality supervision departments at all levels and the health department conducted many random inspections on the company's products, and the qualified rate remained at 100%. There are no major quality problems and serious customer complaints after the products leave the factory, which is also an affirmation of the quality of our products.

Facing the severe economic situation, biochemical products should establish a firm view of product quality. By improving and optimizing the production process of dibasic acid, the first branch and the second branch screened excellent strains, improved the acid production rate and purification rate, reduced the production cost and improved the product quality. Win the trust of customers with excellent product quality, stabilize the cooperative relationship with customers with integrity and open up new markets. In the first half of the year, Changruimin Company has gradually started the promotion of chemical fertilizer products and the development of new products. In the future, Ruimin Company will serialize and refine biological fertilizers, and the output will continue to expand, and strive to dispose of all organic acid leftovers and increase sales, so that biological fertilizers will become a new growth point for the group's economic development.

The first half of 20__ ended in a blink of an eye. In order to better carry out the work in the second half of the year, I will make a comprehensive and detailed summary of the work in the first half of the year. The purpose is to learn lessons and improve myself, so as to better do the work in the second half of the year and complete the sales tasks and tasks assigned by the company.

I. Work Completed in the First Half of the Year

1, sales target completion

In the first half of the year, under the cordial care and correct leadership of leaders at all levels of the company and the joint efforts of dealers, the market sales of _ _ reached 6,543.8+0.57 million yuan, accounting for 52% of the annual plan of 3 million yuan, up 654.38+0.26% year-on-year, and the repayment rate was 654.38+0.00%. Low-grade liquor accounted for 465,438+0% of total sales, down 5 percentage points from the same period last year; Mid-range wine accounted for 28% of the total sales, an increase of 2 percentage points over the same period last year; High-grade wine accounted for 365,438+0% of the total sales, an increase of 3 percentage points over the same period last year.

2. Market management and market maintenance

According to the wholesale price of the sales area and market stipulated by the company, control and supervise the delivery area and price of dealers, and urge them to implement a unified wholesale price to prevent low-price dumping and resale.

Through long-term communication and guidance to all sales terminals, combined with the company's "cabinet in cabinet" marketing strategy, a unified price tag was placed at all terminals, so that the sales price of products met the company's guiding price. Display products according to the company's requirements for product display in supermarkets, hotels and retail stores, and mobilize and assist stores to keep products clean and tidy. In order to achieve the purpose of brand promotion by using terminal shelf resources, counter labels are affixed to terminals with clean and tidy storefronts and counters and numerous products on display.

3. Market development

In the first half of the year, developers exceeded 1, hotels exceeded 2, and terminals exceeded 13. The newly developed 1 Shang Chao is the largest shopping plaza in Chengxian County, and its products are all 52 series products. The two hotels are _ _ Hotel and _ _ Hotel respectively. Among them, the products in the hotel are four-star, five-star and eighteen-year, and the products in the hotel are two to five-star and protoplasm 42 series. There are 4 newly developed retail terminal cities and 9 townships, and the products are mainly concentrated in the middle and low-grade product areas, mostly 42 series products.

4. Brand promotion and promotion

In order to improve consumers' awareness of "_ _ wine", establish brand image and further establish consumers' brand loyalty, we contacted and assisted advertising companies to produce 35 advertising billboards in lots with high traffic and high ratings and shops with good business, including 29 tobacco and liquor stores and restaurants and 6 other forms of billboards.

5. Sales data management

According to the unified requirements of the company at the beginning of the year, the management of all kinds of sales data was improved, the dealer's collection account and dealer's sales statistics were established, and the weekly sales report, monthly sales report and monthly goods demand plan were submitted in time. Various sales data files are saved in both paper and electronic forms. The sales situation in 20 15 years is summarized and analyzed according to dealers and individual items, which makes the monthly purchasing plan more objective and accurate. At the end of each month, the sales situation and cumulative sales situation of this month are summarized and analyzed from the aspects of dealers, single products and product structure, so as to reflect the market situation more accurately and objectively and guide the future sales work.

Second, the second half of the work plan

Although a lot of work was done in the first half of the year, it was not done well in some aspects because of the short sales time and lack of knowledge, experience and skills in marketing. In view of this, I intend to start from the following aspects in the second half of the year, improve my business ability as soon as possible, do a good job, ensure the completion of the sales task of 3 million, and strive for 3.5 million.

1, study hard and improve your business.

One is to spend time learning marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that their marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional merchants and marketers in other industries in the market, so that my business level, market operation and grasp, interpersonal communication and other aspects have been greatly improved.

2. Further expand sales channels.

_ _ The sales channels in the market are relatively simple, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry with many system numbers and heavy reception tasks, and gradually penetrate into other enterprises and institutions.

3. Do a good job in market research.

Make further investigation and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

4. Work closely with dealers to do a good job in sales.

While stabilizing the existing network and consumer groups, assist dealers to fully expand their sales network and tap potential consumer groups. Whenever a dealer is angry, he must have a thick skin. Listen to his complaints, you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways. Finally, I hope the company leaders will give me more criticism, guidance and support in my future work.

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