Will there be many tourists in Hangzhou on May Day in 2022? Can I travel to Hangzhou on May Day?

There will be no shortage of people in major scenic spots in Hangzhou during the May Day holiday. However, due to the epidemic this year, it is expected that the number of tourists from outside Hangzhou will be greatly reduced, and the number of local friends in Hangzhou will also decrease. There will be more tourists in Hangzhou on May Day this year, but not more than in previous years.

The following is the data of Hangzhou’s May Day holiday last year.

1. Holiday Market Situation

Tourist Demand Trend

During the May Day holiday in 2021, the weather in Hangzhou was generally fine and suitable for travel, and the number of tourists increased significantly. , especially self-driving travel and rural tourism have become new hot spots, and the recovery situation of the tourism industry is positive. At the same time, with the in-depth integration of the cultural and tourism industries, cultural activities in tourist attractions and scenic spots have become more colorful, experience and participation projects have continued to increase, and the city's cultural and tourism market is booming with both supply and demand and is full of vitality. During the holidays, the city's cultural and tourism industry strictly implemented the six-character policy of "limited quantities, reservations, and peak staggering", coordinated with relevant departments to organize and implement carefully, and took multiple measures to strengthen market supervision and epidemic prevention and control to ensure the safety and stability of the holiday cultural tourism market. , civilized, efficient and orderly.

Market operation situation

Overall tourist reception situation: As of 3 p.m., our city received 1.5043 million tourists today. During the May Day holiday, the city received 9.21003 million tourists, an increase of 85% compared with the same period last year. Among them, the city received 7.6318 million tourists in the first four days of the May Day holiday, which was the same as last year. An increase of 12% compared with the same period. The scenic spot’s ticket revenue totaled 215 million yuan.

Reception of foreign tourists: During the short holiday this year, the city received about 5.35 million foreign tourists to Hangzhou (average daily 1.071 million), an increase of 27% year-on-year on a comparable basis, reaching a peak in the same period in history.

Hotel occupancy: Judging from hotel occupancy data, the total number of overnight tourists was 1.09 million. The overall occupancy rate of brand hotels such as Huazhu during this May Day period exceeded 97%, and the revenue per available room exceeded 490 yuan, which was three times that of the same period last year, an increase of 16.5% year-on-year, and a record high.

Tourist consumption situation: According to estimates from UnionPay consumption data, tourists spent 5.79 billion yuan through UnionPay channels during the May Day holiday in 2021, an increase of 23.1% over the same period last year. Growth of 17% over the same period.

Tourist reception in various districts, counties (cities): 1.9909 million visitors to West Lake Scenic Area, 1.90323 million visitors to Shangcheng District (including the original Jianggan District), 244,500 visitors to Gongshu District (including the original Xiacheng District), 244,500 visitors to the West Lake District 514,700 people, Binjiang District 40,300 people, Xiaoshan District 552,600 people, Yuhang District and Linping District 661,000 people, Qiantang District 43,700 people, Fuyang District 547,000 people, Lin'an District 546,100 people, Tonglu County 885,300 people, There were 722,100 visitors in Chun'an County and 558,600 visitors in Jiande City.

Key scenic spots: As of 3 p.m., during the May Day holiday, the West Lake Scenic Area (including Xixi Wetland) received 1.9909 million tourists; Qinghefang Historic District received 396,900 tourists; Lakeside The pedestrian street received 1.246 million tourists; the Leifeng Pagoda Scenic Area received 160,800 tourists; the Songcheng Scenic Area received 353,100 tourists; the Canal Scenic Area received 244,500 tourists; the Liangzhu Museum 28,900 tourists; and the Liangzhu Ancient City Heritage Park 58,100 tourists.

Epidemic Prevention and Control Situation

Hangzhou City’s cultural and tourism system fully implements the national and provincial requirements for strengthening epidemic prevention and control during the “May Day” holiday travel, and the city’s tourist attractions and cultural While providing tourism reception services, venues have also strengthened epidemic prevention and traffic restriction. Tourist attractions have further implemented the requirements of "limited quantities, reservations, and peak staggering" and standardized measures such as wearing masks. Closed spaces such as museums and cultural and entertainment venues have strengthened ventilation and disinfection management to guide tourists to comply with epidemic prevention regulations. Popular scenic spots can effectively avoid crowds of people by increasing security and volunteer services, and temporarily opening online appointment channels for quick inspections. At the same time, the city's cultural tourism system has strengthened leadership on duty, and leaders of the Municipal Culture, Radio, Television and Tourism Bureau personally led the team and provided daily supervision and guidance.

Since May 1st, Secretary of the Party Leadership Group and Director of the Municipal Bureau of Culture, Radio, Television and Tourism Lou Jie and the leaders of the day have gone to the front lines of the scenic spots every day and continued to conduct inspections of the Broken Bridge Scenic Area, Canal Museum, Qiaoxi Historical and Cultural District, Tianyang D32 Fashion District, Hunan Routine supervision and guidance will be carried out in scenic spots and densely populated areas with a large number of reservations, such as the Lake Scenic Area.

2. New characteristics of holiday tourism

The integration of culture and tourism leads the development and generates new business formats

All districts, counties (cities) and various attractions in the city have launched A variety of cultural and tourism activities and immersive performances have become new hot spots during the May Day holiday. The 18 alliance units of the Wulin Art Business District have given full play to their respective advantages and held performances such as "Romantic Ancient Songs" century-old classics and famous music concerts handed down from generation to generation. They have also relied on "Night Tour to Wulin" and other urban tourism boutique routes to light up the cultural feast of night tours; the Beijing-Hangzhou Grand Canal Hangzhou scenic spots staged the immersive interactive game "A Fan Like Water" in historical and cultural blocks such as Xiaohezhi Street; the live performance "Tonight in Xixi" in Xixi Wetland made a gorgeous debut. The "Above Liangzhu·Civilization Soaring" Ancient City Kite Festival grandly opened in Liangzhu Ancient City Heritage Park; various local cultural and tourism festivals with different characteristics have also been organized and held throughout the city, becoming a new trend in Hangzhou's tourism market during this year's May Day. Highlights: The Zen Village Children's Play Festival in Jingshan, Yuhang, and the folk arts festival organized by Pingyao Old Street - the flower umbrella shopping market carnival; Xintiandi Scenic Area cooperates with the "Citizen Day" activities to create the memory of Hangzhou in Xintiandi, and launches activities that benefit the people Cirque du Soleil ticket draw. Tonglu held the first_Ganggu Village Animation Art Festival, Shenzhen Ao Baijiang Art and Cultural Village Craftsmen Market, and an immersive Hanfu show. Ye Qianyu Art Museum, museums and other cultural venues carried out a variety of display and exhibition activities. Jiande has planned a series of leisure activities such as the "Jiang Qingyue Near People" performance with the theme of "51 Traveling Through Time, 17 Traveling around Jiande". The Fox Fairy Matchmaker Scenic Area in Lin'an Heqiao launched the country's first "National Comic-themed Online Immersion Night Tour" during the May Day holiday. It performed 12 consecutive shows and the venues were full, driving the revenue from rural tourism such as surrounding B&Bs to exceed 30 million yuan. On May 3, CCTV's evening news broadcast conducted a live report on rural tourism in Shimen Village, Lin'an, showing the sight of the traditional cultural experience center in the old street of Shimen Village, Lin'an that made tourists linger

In addition, "May Day" During this period, Hangzhou Library received 40,785 citizen readers and 6,769 borrowed documents for 39,139 volumes. Libraries and other public cultural service institutions organized "Pursuing the Red Traces and Inheriting Centenary Party History--Hangzhou Party History Education Base Tour" around the May 1st Labor Day and the "May 4th" Youth Day. There were 17 exhibitions, readings, concerts, and film appreciation activities, which received active participation and praise from citizens and tourists. "'Qing Fan Whispering' Exhibition of Fine Fan Calligraphy and Paintings from Hangzhou Museum", "Playing with Green Shadows - Exhibition of Aesthetics of Southern Song Celadon Creation", "Nice to Meet Su Dongpo - Exhibition of Expansion of the Collection of "Biao Zhong Guan Stele"" and other themed exhibitions Add a unique "cultural charm". Activities that generate traffic such as the Tmall Garden Life Festival in the Hangzhou Botanical Garden, the Flower Festival in Xixi Wetland, and the “Hip-Hop Fun Week” in Hangzhou Paradise have added to the popularity of the May Day holiday.

The overall surge in tourism popularity reflects a new trend

Under the influence of multiple favorable factors such as the stabilization of the epidemic, good weather, and extended holidays, the number of tourists received by various scenic spots in Hangzhou continues to rise. , some star hotels and boutique B&Bs are fully booked. Judging from the data, the year-on-year increase in booked room nights from May 1 to 4, 2021 exceeded 100%. In terms of house prices, the overall average house price increased by about 5% year-on-year. In terms of customer sources, the main customer groups are mainly in East China provinces and cities. The top three are Shanghai, Jiangsu and Shandong, but Hunan, Hubei and the north have the most significant growth in guests this year. According to scenic spot reservation data, in terms of paid attractions, Qiandao Lake Scenic Area, Xixi National Wetland Park, West Lake Scenic Area (including Feilaifeng paid attraction) and other scenic spots are the most popular among tourists, with Cirque du Soleil and Hangzhou Zoo booking relatively high. There are many family and parent-child activities. Self-driving tours, family tours, and reservation-based tours have become the mainstream of tourist travel. Suburban tours and rural tours continue to be favored. Ecological tours and safe tours are sought after by the public. Various rural tourist spots, large-scale cultural tourism complexes, cultural boutique hotels, and B&Bs have become A popular choice for leisure and vacation in the surrounding area. During this year’s May Day holiday, Hangzhou tourism once again attracted the attention of domestic mainstream media. Lin'an Shimen Village rural tourism and Grand Canal cultural tourism were reported live by CCTV News Network, News 30 Minutes and other columns.

Smart tourism continues to make efforts, providing new experiences

During the "May Day" period, the city's cultural and tourism system tightened the "epidemic prevention and control" and strictly implemented the epidemic prevention and control measures. Various rules, regulations and requirements for control, and actively promote early warning and current limiting measures such as "appointment current limiting and peak staggering". During the "May Day" period, various cultural and tourist venues in the city accelerated the pace of digitalization in conjunction with digital reforms. The City Brain Cultural Tourism System and the traffic broadcast platform "Voice of Tourism" (FM104.5) cooperate to jointly issue congestion warning warnings to citizens and tourists. During the holidays, "Travel Hangzhou with the City Brain" will be launched every half hour from 9 am to 5 pm every day. It will broadcast real-time queues at scenic spots, real-time hotel check-in data, etc. to protect tourists during their travels.

We will continue to rely on the city brain cultural tourism system to provide tourists with a convenient, fast and smooth travel experience in Hangzhou for areas such as entrances to scenic spots and venues, and front desks of hotels, etc. A total of 206 scenic spots and cultural venues in the city have launched smart tourism convenient service measures such as "20-second check-in", serving a total of 511,000 tourists during the holidays; 660 hotels in the city have launched the "30-second check-in" convenient service, with a total of 255,000 tourists Tourists have gone through express check-in procedures, and the utilization rate of "30-second check-in" for hotels under the Huazhu Group has exceeded 85% for the first time.

3. Emergencies during the holidays

(Public opinion incidents) and their handling situation

As of 3:00 pm on May 5, there are no cultural tourism emergencies in our city. incident (public opinion incident), the city’s radio and television safety broadcasts were normal.

IV. Tourists during the holidays

Complaints and handling

During the May Day holiday, the city’s cultural market comprehensive administrative law enforcement agency *** received various complaints There were 88 complaints and reports, all of which were properly handled. No major complaints about tourism service quality or mass incidents occurred, and no emergencies related to culture and tourism occurred. The city's police dispatched 518 law enforcement inspections, inspected 599 cultural tourism business venues, and conducted inspections of Internet cafes, singing and dancing entertainment venues, game halls, scenic spots, etc. in the region, focusing on strengthening fire safety inspections of cultural and tourist venues , promptly provided guidance and rectification when hidden dangers were discovered; strengthened order inspections at tourist destinations, dispatched 307 law enforcement officers, drove away 84 "wild guides", transferred 3 "wild guides" to the police station for legal education detention, and punished 1 "black car" Vehicle times.