Traditional Culture Encyclopedia - Hotel reservation - What are some classic cases of cross-industry cooperation? What should we pay attention to when collaborating with different industries?
What are some classic cases of cross-industry cooperation? What should we pay attention to when collaborating with different industries?
Generally speaking, cross-industry cooperation refers to a marketing strategy in which two or more enterprises in different industries reduce costs, improve efficiency, and enhance market competitiveness by sharing marketing resources. . "Different industry" is a concept corresponding to "same industry" and represents different industries. Therefore, the core of cross-industry cooperation includes two aspects. One is that the marketing subjects are enterprises in different industries; the other is marketing in a cooperative manner.
A subdivided area of ??cooperation in cross-industry cooperation is the exchange and cooperation of user traffic resources between the two parties. When you already have a certain number of active users, are you willing to make equal exchanges with other merchants? Scenario-based swaps can lead to truly high conversion rates.
For example, if you are a travel APP, after the user successfully purchases a travel product, an APP product promotion page for a hotel and air tickets appears on the order payment success page, and the user will naturally become interested. Click to import to the other party's page. Similarly, a hotel and air ticket APP user sees your travel product promotion page when booking a flight or hotel. This user may just be going on a trip, so he will naturally be converted, and both parties can establish a peer-to-peer relationship. The principles happily pushed each other. Going a step further, three or more parties can be grouped together to push each other, for example, scene A is directed to B, scene B is directed to C, and scene C is directed back to A.
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