What's the difference between these two boxes of snowflakes?

This one is for the hotel, and the other one is for the family gift. This should be the business strategy of China Resources Beer. Maybe the wine in the hotel tastes worse.

This one is for the hotel, and the other one is for the family gift. This should be the business strategy of China Resources Beer. Maybe the wine in the hotel tastes worse.

"Going to the East" is an original marketing activity promoted by China Resources Snowflake. Since it was launched in 2005, it has gone through the spring and autumn of 16.

After exploring the Yarlung Zangbo River Grand Canyon, the source of the Yangtze River, the border and the polar regions, the "Challenge to the Jogory Peak" in 2009 was the first non-professional group challenge organized by China people.

Because of its unique way of challenging the inaccessible natural geography and its concern for the natural environment, it has aroused widespread concern in the industry, and it is also the most dangerous time for Snow Beer in the past five years.

"Going to the East" not only effectively enhanced the popularity and influence of Snowflake, but also laid a good foundation for upgrading its product brand.

Since the launch of Brave World Tour 16 years ago, its popularity and participation have made a great leap, but the bigger leap is that Brave World Tour has successfully jumped from an original activity brand to a highly loyal product brand. Once the product was launched, it won the infinite favor of consumers.

In 2005, the consumption activity of the exploration and growth tour of the Yarlung Zangbo River Grand Canyon was "Snow Beer Braves the World". American Snow Beer and Discovery Asia Pacific TV Network organized an expedition to the Yarlung Zangbo Grand Canyon, the largest canyon in the world.

In 2006, the "Snow Beer Yangtze River Tour" was held. Explorers set out from Xining, the starting point of the Qinghai-Tibet Railway, crossed the Great Hoh Xil area and reached Gangga Quba Glacier at the source of the Yangtze River.

In 2007, the "Snow Beer Expedition to the Frontier" was held. Five-column expeditions spread over more than ten border areas such as China, Nepal, China and Myanmar. Passing through more than 40 counties, the journey is nearly 20,000 kilometers. A series of public welfare activities have also been carried out, such as donating money to poor schools in the border areas and expressing condolences to border posts.

In 2008, the "polar expedition" scientific research of "Snowflake Beer Braves the World". Successfully crossed the Qaidam Basin and Taklimakan Desert and joined hands with chinese national geography.

Under the guidance of geological experts, the limit indexes such as "dry pole" and "wind pole" were investigated. Completed chinese national geography's "Touching China" extreme exploration activity.

In 2009, Snowflakes Brave the World challenged Jogory. The first non-professional team challenge organized by China people. Because of its unique way of challenging the inaccessible natural geography and its concern for the natural environment, it has aroused widespread concern in the industry.

It is also the most dangerous time for snow beer in the past five years-the Kogory Peak at an altitude of 86 1 1 m is called "the first dangerous peak in the world" and "the height that cannot be surpassed on the earth"!

20 10 From August 24th to September 3rd, China Resources Snow Beer (China) Co., Ltd. held the activity of "Climbing the Top of the Long March" to commemorate the 74th anniversary of the victory of the Chinese Red Army of Workers and Peasants, which aroused strong repercussions from all walks of life. The scale, number of participants, duration and difficulty of the activity created the company's previous "brave travel around the world" activity!

In order to cherish the memory of the martyrs and inspire future generations, China Resources Group and the descendants of the Red Army set up a monument of "Long Live the Red Army". Under the gaze of all, Lieutenant General Zhu Shuguang unveiled the model of the monument "Long live the Red Army". Soon, a solemn monument will stand in Lijiang, inspiring future generations to remember the Red Army martyrs who were buried in the Long March and cherish the precious spiritual wealth left by their predecessors forever.