What should we pay special attention to in hotel logo design?

Now the competition in any industry is very fierce, and the hotel industry is no exception. Therefore, hotels should pay attention to brand management while doing logo design. Logo is the symbol of the hotel and the representative of the hotel brand, which plays a very important role in the promotion and publicity of the hotel. Therefore, the design of hotel logo should not be sloppy. And when designing the hotel logo, we must reflect the brand culture and connotation of the hotel, so that the taste of consumers can also be improved. So what problems should the hotel pay attention to when designing logo?

Matters needing attention in hotel logo design:

1, no more than 3 colors. There is no need to show what is not essential.

2, the font must be clear, it is best to conform to the public font, and eliminate uncommon fonts.

3. The trademark pattern must be easy to identify.

4. Think independently, and don't pay attention to your parents' thoughts on your design.

5. Make sure that the logo looks to attract the attention of at least three people.

6. Don't integrate the elements in popular trademarks into the design, and call it an original work.

7. Don't use clip art under any circumstances.

8. When the logo is set to black and white, it still looks good.

9. The trademark pattern remains clear after inversion. After adjusting the size of the trademark pattern, it is still very clear.

10. If the trademark pattern contains icons, symbols or words, reasonable layout should make them complement each other.

1 1, let your design avoid following the updated and popular trademark design trend, and it will last forever.

12. Don't use special effects (including but not limited to italics, shadows, reflections and ray words).

13. If it is possible to make the trademark square, avoid using an incomprehensible layout. Avoid complicated details.

14. Consider different places and ways to place trademarks.

When designing the logo, hotels should not only understand these precautions, but also refer to the logo design of other hotels or stores, and learn some experiences from them and apply them to their own logo design. At the same time, we should also consider the consumer's acceptance of the logo, so as to attract consumers' attention and make the publicity effect twice the result with half the effort.