Why should Zhu Hua Hotel Group build different brands? What is the function of hotel brand?

Meet the needs of different consumers and help the hotel establish a suitable image.

1, the main purpose of Zhu Hua Hotel Group to build different brands is to meet the needs of different consumers. When building brands, Zhu Hua Hotel Group has launched five-star Millennium Hotel, four-star Ramada Hotel and three-star Hanting Hotel.

2. The brand is the image representative of the hotel, which helps the hotel to establish a correct image and improve its brand influence and popularity. It is one of the important factors for consumers to choose hotels. Hotels with good brand image are more likely to attract consumers, increase occupancy rate, improve the market competitiveness of hotels, help hotels stand out among similar hotels, further enhance their market position, improve customer loyalty, make consumers have a sense of identity and trust in the brand, and become loyal customers more easily.