Traditional Culture Encyclopedia - Hotel reservation - What brands does Yum! Brands have?
What brands does Yum! Brands have?
KFC
Pizza Hut
Little sheep/yeanling
The east is white.
Taco bell
A & ampW
Long John Silver (LJS).
Extended data:
Delicious! Brands operates three famous fast food chain brands: KFC, Pizza Hut and Taco Bell. After the division, yum! "Yum!' s China business will be separated from the group business, and an independent listed company will be established to become Yum!" And pay the franchise fee to the latter. It is estimated that the business split will be completed before the end of 20 16.
At the same time, the reporter learned that in the Chinese mainland market, Yum! China will have the exclusive franchise rights of KFC, Pizza Hut and Taco Bell, while China market-specific brands such as Oriental White and Little Sheep will continue to belong to it.
In view of this delicacy! China plans to become an independent financial structure without major debts, Yum! The catering group believes that the former will have attractive investment and huge growth potential.
It is undeniable that this move has caused great repercussions in the industry, because it is not only the biggest reorganization of Yum! In the past 20 years, the brand also decided to split its China business into a single company independent of its global business, which is extremely rare among large global enterprises.
In this regard, Xiao, a researcher in the catering industry of China Investment Consulting Hotel, told the reporter of International Finance News that the fundamental reason behind this decision is to protect the interests of Yum! Brand.
"In recent years, yum! The development of the market in China has encountered a bottleneck. Although the China market has created more than half of Yum's profits. The China market has also exposed many food safety problems, and its market share is shrinking, which has caused a certain drag on Yum! " In Xiao's view, after Yum became independent! China, on one hand, Yum! The brand can continue to get the development dividend of China market; On the other hand, it can avoid the negative impact from the China market.
References:
China Finance Network-Yum! China was stripped by the group: the embarrassment of "pro-son" becoming a franchisee
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