Specific measures to develop Chizhou tourism

Since the beginning of this year, the development of tourism in Chizhou can be described as "a series of good shows": On April 16, Chizhou Municipal People's Government and Zheng Da Fortune Investment Holdings Co., Ltd. signed the overall cooperation framework agreement for Chizhou Pingtianhu Tourism Resort. According to the agreement, the two sides jointly established Chizhou Caixin Investment Guarantee Co., Ltd., which will invest in the development of Pingtianhu Scenic Area in two phases. On July 16, the Anhui Provincial Government held a press conference in Huangshan City, officially announcing the establishment of a tourism culture demonstration zone in southern Anhui. Chizhou will join hands with other five cities and counties in the demonstration area to speed up the internationalization of tourism in southern Anhui, and truly build southern Anhui into an Anhui tourism leader, an East China tourism center, a China tourism brand and a world-class tourism destination.

In fact, the "drama" staged in this scene is only a fragment of the vigorous development of Chizhou tourism. Since the beginning of this year, although the tourism market in Chizhou has been affected by the international financial crisis, the tourism economy has achieved "going against the trend" due to orderly organization, timely response and effective measures. From June to June, the city received 6.468 million domestic and foreign tourists. Among them, inbound tourists were received 1098 18 times; The total tourism revenue reached 58140,000 yuan, a year-on-year increase of 35.5%, and the goal of "half the time and half the task" was achieved.

High-level promotion to accelerate the process of tourism industrialization

In Chizhou, there are countless famous mountains and rivers, and many cultural landscapes are profound and unique. These rich tourism resources are connected in a line, echoing many scenic spots such as Huangshan Mountain and Taiping Lake, and jointly forming the tourism economic circle in southern Anhui. However, before the land was withdrawn to build the city, the pace of tourism development in Chizhou was slow, the degree of industrialization was low, and the advantages of rich tourism resources were not transformed into industrial development advantages.

The Anhui Provincial Party Committee and the provincial government are very concerned about the development of international tourist areas in southern Anhui, including Chizhou, and make important decisions in time to speed up the construction of world-class tourist attractions focusing on Huangshan Mountain and Jiuhuashan Mountain, promote the internationalization of tourism and promote the opening up of southern Anhui. The main leaders of the provincial party committee and government have visited Chizhou many times, placing high hopes on the development of tourism economy in Chizhou, with Jiuhuashan as the leader, and clearly proposing to "build Jiuhuashan into a world-class tourist resort and an international Buddhist Dojo, and make Chizhou the first choice for John Wan, a domestic first-class and internationally renowned tourist destination city".

The concern of Anhui Provincial Party Committee and provincial government has strengthened the confidence and determination of Chizhou people to accelerate the development of tourism economy. In recent years, especially in the last three years, with the goal of building a strong tourist city, the municipal party committee and the municipal government have fully implemented the development strategy of "big Jiuhua, big tourism and big industry", constantly accelerated the development and construction of the city's tourism industry with Jiuhuashan as the leader, accelerated the process of tourism industrialization, and strived to promote Chizhou's transformation from a city with large tourism resources to a city with strong tourism economy.

200 1 After the "two mountains and one lake" tourism development plan compiled by the Anhui provincial government was officially promulgated, Tongji University was hired by our city in June 2002 to compile the "Chizhou Tourism Development Master Plan", which passed the evaluation in early 2004 and was approved by the municipal government. At the same time, the master plan for tourism development and the master plan (revised draft) for Jiuhuashan Scenic Area have been compiled one after another, and the development plans for key scenic spots such as Huatai Scenic Area, Guniujiang Eco-tourism, Qiupuhe Scenic Area and Dawangdong have also passed the review. In 2007, the city drew up Chizhou Tourism Industry Revitalization Plan in the 11th Five-Year Plan and the tourism development action plan for 2007. It was proposed that by the end of the 11th Five-Year Plan, the number of tourists at home and abroad would reach/kloc-0.5 million, and the total tourism revenue would reach/kloc-0.3 billion yuan. Strive to receive 20 million domestic and foreign tourists every year, and the total tourism revenue will reach 654.38+08 billion yuan; The contribution rate of tourism revenue to GTP is above 25%. From the master plan to the revitalization plan to the annual action plan, the development goal is becoming clearer and clearer, the task decomposition is becoming more and more detailed, the policy guarantee and incentive measures are becoming more and more perfect, and Chizhou tourism is moving towards the goal of strengthening the city through tourism with a solid development pace.

The "faucet" for cutting impurities and removing weeds is full of vitality.

Chizhou scenic spots are like stars, and Jiuhua Mountain is the most dazzling "moon". If the scenic spot is like a chess piece, then Jiuhuashan is becoming a strategic chess player; If the scenic spot is the dragon body, then Jiuhua Mountain is the well-deserved leader of Chizhou tourism.

65438-0979, as the first batch of national key scenic spots, Jiuhuashan Scenic Area was officially opened to the public, which opened the curtain of tourism development in Jiuhuashan. With the development of tourism market in recent 30 years, a large number of floating population moved in, and the phenomenon of building houses without authorization in scenic spots became prominent. The tranquility of "Lotus Buddha Country" is gradually drowned by the disorderly market noise, and excessive development makes Jiuhuashan, the "leader" of the city's tourism industry, overwhelmed.

Since the second half of 2005, the management committee of Jiuhuashan Scenic Area has developed and built a new Hakka Village at the foot of the mountain, relocated Jiuhuashan units on the mountain, and demolished buildings: first moved the management institutions on the mountain, then moved the staff, and finally moved the residents, units stationed in the mountain and reception service facilities. At present, the Party Working Committee, Management Committee, Public Security Law, Finance, Urban Construction, Taxation, Industry and Commerce, Finance and other management institutions in Jiuhuashan Scenic Area have all moved to Xiake Village. At the same time, according to the plan, two centralized self-operated markets, furong village and Tan Garden City, and the stalls and commercial sheds along Baisui Palace and Fenghuang Pine to Tiantai have been demolished one after another. Combined with the comprehensive standardization of the reception market, the number of individual industrial and commercial households in the core scenic spots has dropped significantly, making the industrial layout of the scenic spots more reasonable. This year, on the basis of summing up the experience of demolition and reconstruction in previous years, Jiuhuashan continued to intensify the demolition and reconstruction of the mountain. The north gate of the gymnasium is the core of Jiuhua Street, but the buildings in this area are crowded, which affects the landscape effect. In July this year, Jiuhuashan officially launched the environmental renovation of the north gate of the clubhouse. So far, the houses in this area have been basically demolished, and a square will be built here soon.

Subtraction is done on the mountain, and addition is done under the mountain, so that Jiuhua Mountain, the "leader" of the city's tourism development, can remove impurities and weeds, keep fit and rejuvenate. In 2007, Jiuhua Mountain entered the first batch of national 5A-level scenic spots, and won two awards, namely "Top Ten Buddhist Cultural Tourist Attractions in China" and "Model Award for China's Human Settlements". In March 2009, Jiuhuashan Scenic Area was named as the second batch of national civilized scenic spots. This year, despite the impact of the international financial crisis, Jiuhuashan's tourism economy has achieved good results. In the first half of the year, Jiuhuashan received a total of 6.5438+0.724 million tourists, achieving a tourism income of 65.438+0.654 billion yuan, up by 654.38+0% and 654.38+0.26% respectively.

* * * Playing the "Jiuhua" brand, the city's tourism resources development is in full swing.

There are countless famous mountains and rivers in Chizhou, and many natural landscapes represented by Jiuhua Mountain, Guniujiang, Jinsheng Lake and Penglai Fairy Cave are rich in characteristics and high in taste. Many cultural landscapes represented by Lotus Buddha Country, Xinghua Village and Qiupu Wonderland have profound connotations and unique styles. These rich tourism resources are connected in a line, forming a city with extremely rich tourism resources.

However, due to traffic restrictions, these resources did not bring much benefit to Chizhou in the past. With the completion or commencement of Jiang Yan expressway, Hehuang expressway, Anjing expressway, Tongling-Jiujiang Railway and Intercity Railway along the Yangtze River, as well as the preparation of Jiuhuashan Tourism Airport and Chizhou Yangtze River Bridge, the regional advantages of Chizhou have initially appeared, and it is timely to develop tourism. In recent years, individuals, foreign investors, joint ventures, state-owned enterprises and other types of capital have flocked to Chizhou, forming an upsurge in the development of tourism resources and an atmosphere in which the whole society vigorously develops tourism and big tourism.

In 2008, Wang Shihua, a farmer from Xiangyu Town, dongzhi county, aimed at the market opportunity brought by the opening of Dajing expressway, chose thousands of acres of barren hills and fishing grounds in front of the railway station, and invested all the money earned from business in previous years in them to build a sustainable agricultural comprehensive development resort-Qingshui Lake, which integrates modern agricultural sightseeing, leisure tourism, poultry breeding and ecological park construction. It was opened on May 1 2009.

Qingshui Lake in Wang Shihua is just a microcosm of the great development of tourism in our city. Zhan Xiaorong, a Hungarian Chinese, admired Xinghua Village, a historic resort in Chizhou, and rebuilt it in the west of the city. Zhejiang businessmen Su Hemou developed Pingtianhu tourist resort in the east of the city; Jiuhuashan Management Committee signed an agreement with Anhui Investment Company and Jiarun Group to make strategic investment in infrastructure such as transportation around Jiuhuashan Scenic Area in stages; Dongzhi county Xianyu Mountain Nanxi Guzhai Tourist Area invested by Nanjing Meihua Beverage and Food Management Co., Ltd. has become another hot spot in the county.

The development of tourism needs a brand as a starting point, and Jiuhuashan, as the "leader" of Chizhou tourism, is undoubtedly a "trump card" for all counties to develop tourism. Qingyang County took the initiative to connect with the core scenic spots of Jiuhua Mountain, highlighting the characteristics of Buddhist culture, ecological scenery and human landscape, developing and packaging the scenic spots in the county, and launching a number of tourism "fine products" with local characteristics. At the same time, with the goal of building an important tourist reception base in southern Anhui, we will vigorously promote the transformation of the old city and the construction of new areas. In the past two years, Qingyang County has implemented more than 40 municipal construction projects, and the urban area has now expanded to 6.5 square kilometers, double that of five years ago; Guichi District has made great progress in the development of scenic spots in accordance with the working idea of "based on the main city, docking Jiuhua Mountain and developing urban and rural tourism" and insisting on the construction of tourism products as the center. The construction of five major tourism products, Jiuhua Tianchi, Shimengao, Xinghua Village Phase II, Xiushanmen Museum Phase II and Gorgeous Modern Agricultural Sightseeing Park, has been rapidly promoted. In addition to Shimen High Scenic Area, the other four scenic spots are expected to open to the outside world this year. Jiuhuashan Tourism Group also implemented the "going out" strategy, acquired Qiupu Scenic Spot in Guichi District, and implemented the holding operation of the scenic spot. Jiuhua Mountain has also combined the tourism resources of some surrounding scenic spots, opened up the tourist channels between scenic spots, and connected them in series, so that the scattered forces in the past can unite to form an overall advantage, and gradually change the status quo of Jiuhua Mountain, which is "the Buddha is strong and the scenery is weak" and "the mountain is strong and the water is weak".

At present, there are 42 tourism projects in Chizhou, which are listed in the "583" key projects of the city, with a total investment of 8.6 billion yuan, and 23 provincial "86 1" action plan projects with a total investment of 5.08 billion yuan and a cumulative investment of10.40 billion yuan. Construction of tourism projects such as the Great Bronze Statue Project in Jiuhua Mountain Scenic Area, Huatai Cableway, Pingtianhu Tourism Resort, Xinghua Village Cultural Park, Jiuhua Tianchi, Jiuhua River Tourism Belt, Xiushanmen Museum, etc. Has been steadily advancing. Jiuhuashan Central Hotel and Dawangdong Cableway have been completed and put into operation, and the construction of six advanced hotels, such as Longxi Villa and Pingtianhu Mingzhu Hotel, is being actively promoted.