How to implement personalized service in hotels

1. Establish customer history files and master customer needs. Only by truly grasping the needs of customers can we provide satisfactory services for guests and improve the competitiveness of hotels.

2. Establish the concept of internal marketing and all-staff marketing. Doing a good job in hotel management requires the cooperation and support of other departments, that is, doing a good job in "internal marketing".

3. Use emotional services. The emotional service of the hotel is to ask the waiter to serve the guests attentively, so that the guests can feel that the service of the employees is sincere and heartfelt.

4. Grasp the detail service. High-quality hotel service needs to pay attention to details, and the details in place can often leave a deep impression on guests.

Extended data

Disadvantages of implementing personalized service:

1. At the initial stage of personalized service implementation, some conditions are not yet available, which may increase the production cost and transaction cost of the enterprise, leading to an increase in the total cost and affect the economic benefits to a certain extent;

2. Personalized service is limited by the protection of personal information. It is impossible for enterprises to ask customers to provide very comprehensive personal information, otherwise it will cause resistance and the result will only be counterproductive.

3, increased the complexity of the work. Personalized service regards each customer as a separate market segment, so for enterprises, the huge consumer groups often make marketers unable to cope with it, and it is inevitable to lose sight of one thing and lose sight of another; If an enterprise wants to take care of all customers, it will inevitably make the work very complicated and the marketing service network will be severely tested.