My hotel has been renovated for 7 years, and now its style is out of date. How about changing it to a cinema hotel?

Because star hotels are expensive, budget hotels are the best choice for ordinary people and small and medium-sized business people, but the supply of goods is cut off, so budget hotels were brilliant at that time. But since 20 14, the consumption power of the middle class or the whole people has been greatly improved; The market of go on road trip, self-help tour, family tour and leisure tour is gradually exploding. Nowadays, budget hotels are no longer 70%- 80% business people as in the past, and the demand for leisure tourism is gradually supplementing this market. At the same time, consumers in the Internet age are more personalized, and the choice of products is more subdivided than before. This is a problem encountered by budget hotels now. It can't be said that there is no hope for budget hotels in China, but it is now in a very normal shift period. Its products need to be more subdivided and its service content needs to be upgraded. In the construction of customer value, more is self-built and cross-border cooperation, giving users a more diversified experience.

Ying Chao Hotel endows the hotel with more diversified entertainment experience and differentiated functional features with two elements: film and social interaction. On the one hand, the hotel, as just needed, still takes the hotel business as the main body, grafting movies to the hotel to improve the guest's stay experience, enjoying the big-screen movies and shocking audio-visual effects while resting, and improving the hotel's unit price and occupancy rate. On the other hand, due to the high vacancy rate during the day, the hotel can be operated as a private cinema during the day. Specifically, it is the mode of issuing hourly rooms. Young people, watch movies, have a rest, and even sing, for 3-4 hours, time is critical. According to the calculation of 24 hours, such rooms can be sold for 2-3 times during the day, and the gross income of a day is 300-400 as a guest room at night. Compared with the previous single living mode, the turnover can be increased by about 70%.

In hotel management, social elements are the vertical subdivision direction that owners should consider more. We should not operate in a single way according to the traditional hotel model, but constantly innovate ourselves and cross-border combination to enhance the guest's stay experience. So as to improve the competitiveness and revenue capacity of the hotel.