What if I don't include the little red book notes?

Original question: Little Red Book is a vertical community, where you can grow grass and enjoy the content. In fact, the content requirements are relatively high. If you publish a little red book note with original content, but copy and paste it, this note will also cause you to exclude the content from the system.

Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumer experience and lifestyle.

At the beginning of 20 16, xiaohongshu changed the manual operation content into the form of machine distribution. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, thus improving the user experience.

As a lifestyle community, the biggest uniqueness of Xiaohongshu lies in that most Internet communities rely more on online virtual identities, and the content published by Xiaohongshu users comes from real life. A sharing user must have rich experience in life and consumption in order to share content in Little Red Book and attract fans' attention.

Most online communities are virtual communities, where users consume content online and experience the end of online. Little Red Book is called "three-dimensional community". This is because users have to go back to real life to spend money to complete this experience, whether they are watching food or traveling destinations in Little Red Books.

In Little Red Book, one user's "online sharing" consumption experience leads to "community interaction", which can promote other users' "offline consumption", which in turn will generate more "online sharing" and eventually form a positive cycle. With people's lives becoming more and more digital, Xiaohongshu community is playing a greater social value in the tide of "consumption upgrading".

In the past few years, new brands, including Perfect Diary, Chinese and Small Fresh Dun, Grain Rain and Maia activities, have grown up in Little Red Book. Warrior, Baique Ling, White Rabbit, Li Ning and other old brands have been loved by more young people through Little Red Books and become the representatives of new consumer brands. Xiaohongshu has also become an important position to help new consumption and empower new brands.