Traditional Culture Encyclopedia - Hotel reservation - Room Activity Plan of Qixi Hotel 202 1
Room Activity Plan of Qixi Hotel 202 1
202 1 Qixi hotel room activity plan 1 Qixi valentine's day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:
I. Activity time
August 6(th)
Second, the name of the event
"Love is Tanabata, meeting the stars"
III. Contents of activities
3. 1) "The better the night, the lonelier the Tanabata" is a large intimate dating party with perfect talent and beautiful face.
The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
3.2) Guest Room
On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.
catering service
Galaxy restaurant launched
277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)
577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)
777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)
202 1 Qixi Hotel Room Activity Program 21. Activity Background
Qixi Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to decorate the venue to convey the message of this plan to consumers.
According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.
Second, the theme of the event
Valentine's Day Pink Tour on Tanabata
Rose, pink, story
Third, the activity time
Chinese Valentine's Day; Qixi Festival
Fourth, the venue
Main venue: Lijun Club
Secondary location: guest room, sauna.
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Establish a "lover's message board" where couples can write down their love and sincere words;
3. Distinguish the identity of singles and couples by hanging colored light sticks on their bodies, and single guests can participate in the "Couple Touch" activity held in the lobby;
4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast;
5. Sprinkle the contents of the couple's chicken tail.
Sixth, create an atmosphere.
Nightclubs:
1. The gate is tied into a heart-shaped arch with pine branches, flowers and pink snow gauze.
2. The theme of the activity is marked on the beam that enters the door.
3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.
4. The hall is decorated with pink chiffon, roses and pink balloons; Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.
Seven, advertising methods
1, leaflets: 10000 copies, distributed by yourself.
2, SMS release: 3,000 yuan.
3. Internal advertising: (including painting and computer screen).
4. Advertising text:
I'm lucky to have you. Cherish you, and I will practice it all my life. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)
C, Chinese Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day! On Tanabata, the single aristocrat of Dongguan Villa "lovers meet", and the party is waiting for you! Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!
VIII. Promotion Plan
1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.
2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.
3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.
4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.
Nine. Activity arrangement
1. Marketing Department: put the campaign advertisement before February 10; Do a good job in creating a Valentine's Day atmosphere before February 13.
2. Entertainment Department: Before February 10, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan; Do a good job in creating a Valentine's Day atmosphere before February 13.
3. Sauna and Housekeeping Department: February 13, make arrangements for the pink couple suite.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
X. cost budget
1, simulated rose: 6000 ×0.3 yuan = 1800 yuan.
2. Roses: 500 × 100 Yuan =500 yuan.
3. Chocolate: 100 box ×20 yuan =2000 yuan.
4. Powdered snow yarn: 100 yard ×5.0 yuan =500 yuan.
5. Flyer: 10000 ×0.25 yuan =2500 yuan.
6. Painting: 200 square×10 yuan = 2,000 yuan.
7. Others: 500 yuan
Total: 9800 yuan
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