How to do marketing planning for catering business?

How to make marketing plans when starting a catering business? The following are some marketing planning suggestions:

Positioning target customers: First of all, you need to clarify who your target customers are. Age, gender, spending power, etc. are all factors that need to be considered. Only when your target customers are clear can you develop a more targeted marketing strategy.

Research the market environment: Understand the market competition, observe the advantages and disadvantages of other restaurants in the same industry, and formulate differentiated marketing strategies.

Develop marketing strategies: Develop marketing strategies that can attract target customers, including product pricing, promotion plans, promotion strategies, etc. It needs to be formulated according to the characteristics and needs of target customers. For example, for young people, social media and online activities can be used for promotion.

Publicity and promotion: Choose appropriate publicity and promotion methods according to the formulated marketing strategy. A variety of methods can be used, such as online advertising, offline flyers, WeChat Moments marketing, etc.

Regular evaluation: Regularly evaluate the effectiveness of marketing strategies and make targeted adjustments and optimizations. For example, we can improve dishes and services based on user feedback.

With the help of digital business tools such as Chuanbao, customer consumption points, discounts, coupons, short video platform Douyin’s Fanbao, Interactive Bao, etc. connect online and offline to attract offline consumption to the store.

In short, marketing planning for catering entrepreneurship needs to fully consider the market environment, target customers and its own actual situation, formulate specific marketing strategies and continuously optimize them to improve the competitiveness and popularity of the restaurant and achieve turnover steady growth.