Traditional Culture Encyclopedia - Hotel reservation - The difference between Green Tree Inn Shell Hotel and Green Tree Inn Hotel

The difference between Green Tree Inn Shell Hotel and Green Tree Inn Hotel

Different positioning and target audience have different brand differences.

1, the positioning is different from the target group: Green Tree Inn Shell Hotel is aimed at low-consumption groups, while Green Tree Inn is a broader hotel brand, covering all levels of consumption.

2. Differences among different brands: Greentree Inn Shell Hotel is a sub-brand under the Greentree Inn system. Although both belong to the GreenTree Inn system, there are differences in brands.