The most effective way to popularize liquor

The most effective ways to promote liquor are as follows:

1, shaping the story of wine culture. A good brand is inseparable from a good story, especially a wine brand. When promoting, people need to understand and have fantasies, even those who don't drink can say a word or two, so that the wine culture can be sung, remembered and consumed.

2. Do a good job in consumer service. Selling wine is for service. Some people think that as long as the wine is good, plan it and distribute the money to the agents. Actually, it's not. Think about why consumers buy your wine instead of others'. Probably because your service is better. The essence of marketing is to constantly tap the needs of consumers and meet their needs. From Jiang's point of view, he uses shocking copywriting, and a bottle can also be customized to meet the spiritual and material needs of consumers.

3. Generalize iteration. Wine can't be sold without promotion, which is the aspiration of many wine sellers in the industry and also shows the importance of wine promotion. Hotels or individual consumers should design different promotion schemes, promotional gifts and materials for different groups of people.

4. Advertising promotion. Any product needs advertising, not to mention an unknown wine. Some people may say that my old brand used to advertise, but now it doesn't have to. Think about it. A star who is popular all over the country will soon be forgotten if he doesn't show up for three months, so you will get some gossip from time to time to keep yourself hot.

5. continue to promote. We can see that if some wines are promoted by advertisements, they will generate sales, and the sales will begin to decline within one month. If you just want to make quick money, people who have no patience to fight a protracted war had better not make liquor. It is common to make liquor for two or three years without making money, and there are also many people who are still losing money in three or five years. As long as they find the right direction, they will continue to push. Don't give up temporary losses easily. Brand building needs to be accumulated over time, not overnight.