There are many shops selling bulk liquor, but few people buy it every day. Why don't they close the shops?

For people who like to drink, wine is one of them? Spiritual food? It seems that I don't drink a bite every day, and I feel weak. So you can see how hot the liquor market is, not only the brand of liquor, but also many kinds of liquor. I don't know if you have noticed that there are some shops selling bulk white wine besides branded bottled wine sold in Shang Chao and other places. For people who don't like drinking or don't pay much attention to alcohol, it feels that few people buy shops that sell loose wine all day, but these shops have never closed down. What is the reason?

1, large customer base

It is necessary for people who like or can use Sanjiu liquor. Personally, I guess that the reason why these shops selling loose wine have not closed down may be that their customer groups are positioned in some big customer groups. For example, some objects need to use liquor in the production process, and the requirements for liquor are not so high. Then in order to save costs, it may be the best choice for them. In other words, some weddings and funerals in rural areas have a large demand for liquor. The demand of these large customer groups has led to the fact that these shops selling loose wine will not close down.

Especially those shops in rural areas or towns, as long as the quality of Sanjiu is good and the cost performance is high, the sales scope of this store can radiate far away. Village farmers in Shiliba Township will consider this store when they need to use powdered liquor. These are enough to support the survival of the store.

2. Open your own shop, with low cost and small profit.

I believe many people have seen some self-operated shops selling bulk liquor. The shopkeeper has the skill of making liquor, and the shop is his own. Whether it is the production of liquor or the later sales, almost no one else is needed. In this way, in the process of operation, the cost of the store is very low, and most of the scattered wines are pure profits as long as they are sold. Although there are fewer customers to buy, as long as the owner is skilled in brewing, there will still be old customers in the operation process. Although in the course of operation, the profit generated by the store is low, but relatively speaking, there is no loss, and the store can continue to operate.

3, the transformation of marketing methods

In today's marketing methods, on-site purchase is not the only way to buy. As sellers, most of the items we need can be purchased through e-commerce channels such as Taobao. Although there are not many customers in these shops selling loose wine, the sales volume of e-commerce channels may not be low for them. Especially with the rise of live broadcast, many goods can be purchased by sellers on the live broadcast shopping platform.