What does public relations mean?

The public relations department is the business department that coordinates and handles the internal and external relations of the hotel, and its main goal is to help the hotel establish a good public image. The functions of the public relations department are mainly composed of external and internal parts, maintaining good cooperative relations with the news media, transmitting important and valuable information of the hotel to consumers in time, and keeping the same caliber of the hotel's external information release; Coordinate departmental relations internally, do a good job in maintaining customer relations, establish and improve customer historical files, and accurately grasp relevant market information. Therefore, in order to ensure the normal operation of the hotel, it is necessary to clarify the post responsibilities of the public relations department.