Traditional Culture Encyclopedia - Hotel reservation - How do high-star hotels respond to the epidemic?
How do high-star hotels respond to the epidemic?
1. will further improve the prevention and control standards and seize the opportunity. The first is to improve the prevention and control standards and seize the opportunity of internal circulation and high-end customer return. On the one hand, by upgrading a higher level epidemic prevention system, the epidemic prevention ability of hotels can be improved.
On the other hand, through the establishment of epidemic prevention team, the dual protection of civil air defense and scientific defense can be realized. The Blue Army Group not only controls and handles the epidemic according to the epidemic prevention standards, but also wins the recognition of consumers through the epidemic prevention work of intelligent equipment such as intelligent robots in public areas.
2. Re-develop accommodation products and expand the border. Secondly, according to the characteristics of the hotel, the "Hotel Plus" activity was launched. On the basis of epidemic prevention, how to make consumers travel with peace of mind, closed-loop accommodation experience is also one of the important meanings. In the eyes of many consumers, the hotel will control the quality of the package and the security will be better.
3. Public and private domain traffic re-collaboration, Nuggets members. Finally, attach importance to the value of membership system and strengthen the competitiveness of hotels from the side of membership system. With the improvement of products and services, high-end hotels can't ignore the operation of membership system. Unlike non-high-end hotels, the membership system of high-end hotels may not be large, but its commercial value should not be underestimated.
Hotels need to use the synergistic effect of public and private domain traffic to upgrade their member services and increase the adhesion and loyalty between members and hotel brands. The multi-price sales models of Blue Army Hotel, such as early bird price and package price, have continuously upgraded their services to Lan Jiahui members and tapped their commercial value.
Hotel coping values:
Taking "residence" as the core, the Blue Army has created a "safe residence" by controlling the configuration of disinfection equipment, adding disinfection labels, providing disposable disinfection supplies free of charge, ensuring the quality of basic guest supplies, and epidemic prevention in the lobby.
Taking "eating" as the core, Blue Army not only realized the traceability of catering raw materials, but also visualized dishes, added public chopsticks and spoons for China dining guests, and created a scattered dining area, thus realizing "safe eating" with bright kitchen.
Taking "travel" as the core, the Blue Army promotes the cross-regional linkage of 236 hotels in 24 provinces to create an exchange holiday circle, and at the same time highlights the concept of "leisure in business, business in leisure".
Let consumers enjoy different combinations of holiday products and leisure business products, and provide them with different flavor accommodation package experiences according to the characteristics of different hotels, so that consumers can realize "happy travel" and expand hotel sales.
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