What are the marketing knowledge and skills for selling wine?

One: Basic Skills

Keep in mind the price, origin, aroma, taste, etc. of the wine. Lay a solid foundation in preparing and fluently answering guests' questions. When selling, avoid using ambiguous language, such as: almost, maybe, like and other uncertain words. You can use the language of praise: Sir, you are really discerning. XXX has made our store one of the best-selling drinks at present.

Two: Observe words and expressions

Purpose: After a short contact with the guests, we should be able to prepare to judge the consumption level of the guests. Only in this way can we provide targeted and satisfactory sales to the guests. of drinks.

2. Skills:

A: Appearance and clothing. Wearing can see through people's hearts. Get to know the brand.

B: Chatting between guests, understanding the nature of consumption through communication and chatting between guests.

C: Eyes, identify the guests’ intentions through the way they look at the menu.

Extended information:

Salesmanship skills for couples

Couples sometimes go to hotels not only for the meal, but also often pay more attention to the environment and atmosphere of the restaurant. The romantic dining atmosphere will attract more couples to visit. The waiter should pay attention to the observation at work. If it is determined that the dining guests are in a couple relationship, the waiter can appropriately promote some higher-priced drinks based on the man's desire to save face and his willingness to show his strength and generosity in front of the woman.

Sales skills for picky customers

In daily work, waiters often encounter customers who criticize the restaurant's "software" and "hardware". For guests who like to find faults, the waiter must first serve with greater patience and enthusiasm, and "change the opinions if they are there, encourage them if they are not, be neither humble nor overbearing, and answer them appropriately." Try to answer questions according to the guest's wishes as much as possible.

Salesmanship skills for hesitant customers

Some customers are often hesitant when ordering drinks, not knowing which one to order. Most of these customers are of the "go with the flow" type, have no independent opinions and are easily influenced by other people's opinions. Therefore, for these guests, the waiter must grasp the atmosphere of the scene, accurately recommend the drinks you want to sell to the guests, and explain the recommended drinks.