Shenzhen Jewelry —— From "Made in China" to "Created in China"

The renderings of Telijimeng Gold and Jewelry Industrial Park.

Gold and jewelry industry is the dominant traditional industry in Shenzhen and one of the pillar industries in Luohu District. Shenzhen's gold and jewelry industry is mainly concentrated in the area of Luohu Shuibei-Wanshan. In order to promote the development of gold and jewelry industry, the Shenzhen Municipal Government established the Shenzhen Gold and Jewelry Industry Cluster Base (hereinafter referred to as the Jewelry Base) in the Shuibei-Wanshan area of Luohu in August 2004, with a core area of 566,300 square meters, plus the second-phase development area of * * * 165438+ 10,000 square meters. With its superior geographical location and good business environment, the jewelry base has developed rapidly, creating good economic and social benefits. In recent years, the jewelry base has actively broadened the industrial development space, made every effort to build a regional brand of "Shenzhen Jewelry", guided enterprises to improve their R&D and design level, accelerated the internationalization of brands, promoted industrial transformation and upgrading, and gradually changed from "the capital of jewelry manufacturing in China" to "the capital of jewelry creation in China".

First, the characteristics of the development of jewelry base industry

1. The agglomeration effect is outstanding.

At present, the jewelry base has gathered 1300 enterprises, nearly 2,000 individual businesses and more than 20 professional trading markets. The jewelry base has become a national center for gold jewelry production, information exchange and exhibition. With the increasing popularity of jewelry bases, the gathering of enterprises has produced a snowball effect, and well-known jewelry enterprises have poured in. Thailand, India, Europe and America and other international jewelry companies have invested and set up companies or branches in jewelry bases. The Hong Kong Jewelry Manufacturers' Association has convened nearly 30 member enterprises to set up a member pavilion of the Hong Kong Jewelry Manufacturers' Association in the jewelry base for exhibition and trading, so as to strengthen the cooperation between "Hong Kong Jewelry" and the mainland industry. -YCP Jewelry Group, Thailand's largest producer and wholesaler of rubies and sapphires, established Jade Kirin Jewelry (Shenzhen) Co., Ltd. in the jewelry base.

Well-known domestic jewelry companies are also pouring into the jewelry base. In recent years, China Gold Group, Shandong Gold Group and Zhao Jin Group, among the four major gold groups, have invested heavily in setting up enterprises in jewelry bases. Hong Kong's famous jewelry brands Jin Supreme and Lukfook Jewelry, "China's time-honored brand" Cuihua Jewelry, listed company Jinye Jewelry, the largest gold jewelry franchise company in China, and fashion design pioneer TTF all set up legal person enterprises in the jewelry base.

Launching Ceremony of Shenzhen Jewelry Regional Brand in 2008

Interpretation of the model of winning works in 2008 China International Jewelry Competition

2. Brand building has achieved remarkable results.

Since the birth of the first famous brand product in China in 2004, the number of famous brand products in jewelry base has been increasing, forming a situation of brand gathering and vigorous development. At present, there are * * * 2/kloc-0 "China well-known trademarks" in the jewelry base, accounting for 36.2% of the whole country; There are 23 "China Famous Brands" in jewelry, accounting for 44% of the country; Jewelry "Guangdong Famous Trademark" 2 1 piece, accounting for 67.7% of Guangdong Province; There are 16 jewelry "Guangdong Famous Brands", accounting for 100% of Guangdong Province. While developing individual product brands, the government actively promotes the regional brand building of "Shenzhen Jewelry". In 2008, "Shenzhen Jewelry" regional brand completed all kinds of trademark registration, and currently there are 38 member units. Since the establishment of "Shenzhen Jewelry" regional brand, it has held many exhibitions in Shenyang, Chengdu, Xi, Lanzhou and other cities.

In order to expand brand influence and increase brand added value, jewelry base enterprises pay attention to strengthening brand promotion and improving brand awareness. At present, more than a dozen jewelry brands have signed up domestic and foreign first-line film and television stars as brand image spokespersons to broadcast brand advertisements on CCTV and satellite TV stations all over the country to enhance brand image and expand market awareness. For example, Chow Tai Sang Jewelry has signed a contract with Taiwan Province star Lin Chi-ling, Ji Meng Jewelry has signed a contract with Taiwan Province movie star Wu Peici, Zhou Jintai Jewelry has signed a contract with Taiwan Province movie star Alyssa Chia, Jinye Jewelry has signed a contract with movie star Yang Mi, and Millennium Star has signed a contract with Shu Qi. The joining of many first-line film and television stars will enhance the popularity of Shenzhen jewelry brands as a whole and accelerate the development of jewelry brands.

3. Industrial development is more advanced.

After several years' development, the low-end processing and manufacturing links of jewelry base have gradually moved outward, and the industrial chain has shown a trend of concentration to high-end industrial chains such as R&D, design and display trading.

In terms of design and research, jewelry base enterprises have continuously increased investment in research and development, strengthened cooperation with professional colleges and institutions all over the country, and established a system combining Industry-University-Research. At present, the jewelry base has made remarkable achievements in scientific and technological innovation, with more than 1000 patented products such as invention patents, utility model patents and appearance patents. At the same time, the jewelry base has also strengthened cooperation with high-end brands at home and abroad to explore the high-end jewelry market. For example, Wu Fenghua design institute introduced Theo Fennell, a top British contemporary jewelry designer, to jointly design creative jewelry; TTF and Adil Jewelry respectively cooperate with aston martin, the top international racing brand, to develop high-grade jewelry. Jewelry base enterprises have also won many awards in design competitions at home and abroad. Among them, Xingguang, Meimei and other jewelry enterprises won the grand prize of Hong Kong International Jewelry Design Competition. TTF's work Control won the second place in the men's jewelry group of the third Platinum Jewelry Design Competition sponsored by the International Platinum Association in 20 12, becoming the only jewelry brand in Asia that won the award, and also won the first innovative enterprise award in 20 12. With excellent design and R&D capabilities, TTF has become the third Asian jewelry company to permanently settle in the top international exhibition hall of Hall 2. 1 of Basel Watch and Jewelry Expo, Switzerland. On 20 10, in the second national jewelry making skill competition, the jewelry enterprises in the jurisdiction won 24 awards, accounting for 46% of the total awards.

In terms of exhibition trading, since the establishment of Shuibei International Jewelry Trading Center in 2004, the number of jewelry base trading centers has been increasing. There are more than 20 domestic brands such as Shuibei, Jinli, Jinzhan, Lin Bao, Fuzheng International Jewelry Trading Center and Shuibei Caibao Base, covering gold, platinum, gold, palladium, silver ornaments, jadeite, colorful treasures, pearl agate and other jewelry transactions.

Jewelry trading center is booming.

4. Jewelry base has a wide influence.

With the development of jewelry base, both the jewelry base itself and the enterprises in the region are gaining popularity and influence at home and abroad. In 2005, the jewelry base was awarded the title of "Guangdong Gold and Jewelry Industry Cluster Upgrading Demonstration Zone" by Guangdong Economic and Trade Commission. In 2006, it was jointly awarded the title of "China Jewelry and Jade Jewelry Industry Base" by China Jewelry and Jade Jewelry Industry Association and Jewelry and Jade Jewelry Management Center of Ministry of Land and Resources. 20 12 won the title of "Shenzhen foreign trade transformation and upgrading professional demonstration base". At the same time, the jewelry base has declared the title of "National Famous Brand Creation Demonstration Zone" and "National Foreign Trade Transformation and Upgrading Professional Demonstration Base".

20 1 1 Model Show of Xi Station of China Touring Exhibition, a regional brand of Shenzhen jewelry.

Jewelry brands in the jewelry base have opened many brand chain stores all over the country, which is not only a product brand promotion, but also a regional brand promotion. At present, there are more than 20 jewelry enterprises in the jewelry base, and there are more than 200 jewelry brand chain stores nationwide, covering most cities in the country. Among them, Chow Tai Sang Jewelry has more than 2,000 brand chain stores, which is the largest jewelry enterprise in China. At the same time, about 654.38+million jewelry retailers from all over the world come to the jewelry base to order and purchase every year. In addition, relying on the advantages of jewelry base agglomeration, 12 Shenzhen international jewelry exhibition has been held, which is one of the largest jewelry exhibitions in China. During the 20 12 Jewelry Exhibition and Jewelry Festival, more than 200 exhibitors from 25 countries and regions around the world participated in the exhibition, and more than 40,000 professional buyers from more than 70 countries and regions came to Shenzhen for visits, negotiations and transactions.

5. Jewelry base plays an obvious role in driving other industries.

The development of jewelry base has promoted the continuous integration of jewelry industry, cultural and creative industries, financial industries and other industries, promoted the mutual development of multiple industries, and formed a win-win industrial development situation. In promoting the development of cultural and creative industries, the jewelry base has been the sub-venue of China (Shenzhen) International Cultural Industry Expo for seven consecutive years, and achieved good results. It has become an important part of ICIF, and together with Shenzhen Arts and Crafts Cluster, it has become the top two gathering places in Shenzhen. From 2007 to 20 12, Shenzhen Jewelry Festival was successfully held for six consecutive years, which showed the fashion charm of Shenzhen jewelry, enhanced the cultural connotation of jewelry industry and promoted the close combination of jewelry industry and tourism culture industry. At the same time, a number of large jewelry culture companies have been established in the jewelry base, and many cultural and creative products have been developed and popularized. For example, Fuchun Shan Jutu (1: 1) art gold collector's edition was approved by Guinness World Headquarters as "the heaviest pure gold handicraft in the world". Baitaihe Pan has successively won the title of "China Art Treasure", the special gold medal of China Arts and Crafts Cultural Creativity Award, and the title of "Beijing Gift" and many other national honors.

In promoting the development of the financial industry, jewelry base enterprises have raised more than 30 billion yuan in local financial institutions. Among them, Shenzhen UnionPay Bao Investment Guarantee Co., Ltd. and Shenzhen Jinzhong Chuangzhan Investment Guarantee Co., Ltd., which are jointly funded by several leading enterprises in the jewelry industry, provide financing guarantees for jewelry enterprises, and the accumulated guarantee amount has reached more than 654.38 billion yuan; Many banks, such as China Construction Bank, Shenzhen Development Bank and China Everbright Bank, have set up jewelry sub-branches in jewelry bases, offering innovative financing services such as "Jinbao", "Joint Guarantee" and "Borrowing Money to Return Money", with the financing amount exceeding 100 billion yuan.

Shenzhen Jewelry Festival Model Show

20 12 Shenzhen international jewelry exhibition and Shenzhen jewelry festival welcome dinner

Second, jewelry base development initiatives

1. Improve infrastructure and create a development environment.

In order to create a good business environment, Shenzhen and Luohu governments strongly support the infrastructure construction of jewelry bases. At present, the first phase of the environmental renovation project of the jewelry base has been completed, the surrounding and internal municipal roads have been comprehensively rectified, and the facade renovation project of more than 30 buildings in the region has been completed, the overall business environment has been greatly improved, and the property value has been greatly enhanced. According to statistics, since the establishment of the jewelry base in 2004, the property rent of the jewelry base has increased from10 to 20 yuan/square meter/month to 100 yuan/square meter/month, and the street pavement has reached 400 ~ 500 yuan/square meter/month. The conceptual planning of "Shuibei Necklace", a jewelry base built by Yi Dao Company of the United States, has also been completed, and the main nodes such as Golden Path, Crystal Square, Emerald Lane, Honghu Park Wedding Pavilion and Celebration Slope have been put into use. At the same time, in order to provide more development space for enterprises, the government invested more than 654.38+0.6 billion yuan to expand the jewelry base to the periphery and build it into the second phase of the jewelry base. The total land area of the expanded jewelry base is about 1 10 hectare.

2. Increase policy support and support enterprise development with real money.

In recent years, the two levels of government in Shenzhen and Luohu District have been adhering to the concept of "government creates environment and enterprises create wealth", and are committed to serving enterprises and providing them with a good business environment and policy support. In order to promote the development of jewelry base, the government has given strong financial support. Since August, 2004, the urban government has invested 654.38+480 billion yuan in the first phase of the environmental renovation of the jewelry base, and the second phase will also invest 654.38+600 million yuan. In order to provide more perfect public services for enterprises, the government has also invested more than 654.38 billion yuan to establish a comprehensive public service platform. At present, the public service platform has introduced more than 20 jewelry industry service institutions, including design and research institutions, training institutions, jewelry culture promotion institutions, financial service institutions, network information institutions, Shanghai Diamond Exchange and six member units, to provide more comprehensive services for jewelry enterprises in the base.

In addition, the government has specially formulated various support policies to support the development of the gold and jewelry industry. For example, the Luohu District Government has formulated the Detailed Rules for the Implementation of Special Funds for Industrial Transformation and Upgrading in Luohu District of Shenzhen to Support the Development of Gold and Jewelry Industry, providing all-round financial support in industrial transformation and upgrading, design and research, and market expansion. At the same time, in order to stabilize the development of enterprises, according to the characteristics of jewelry base area as an old industrial area, the two levels of government in urban areas also give preferential policies to jewelry enterprises in terms of land use extension.

3. Organize enterprises to participate in various exhibitions and expand domestic and foreign markets.

Wanshan Jewelry Garden, a corner of transforming Shenzhen jewelry base.

In order to explore the domestic and foreign markets and expand the influence of Shenzhen jewelry brands, the government actively organizes jewelry enterprises to participate in various comprehensive exhibitions, and adopts unified organization, unified image and unified display in promotion. For example, in 2009, 36 Shenzhen jewelry regional brand enterprises were organized to hold the "Shenzhen Jewelry China Tour Shenyang Station", and the contracted amount of the tour site reached 3 1 100 million yuan; 23 jewelry enterprises were organized to participate in the 15th China Lanzhou Investment and Trade Fair, and 23 projects were signed, with a contracted amount of 3.576 billion yuan. Organized dozens of enterprises to participate in the 5th China Jilin-Northeast Asia Investment and Trade Expo, with the contracted amount reaching 2.8 billion yuan.

20 10, organized jewelry enterprises to participate in the 6th Central Asia and South Asia Commodity Fair in Kashgar, China, which was a complete success; Thirty-six jewelry enterprises, mainly Shenzhen jewelry regional brands, were organized to participate in the 11th China Western International Expo, with exhibits worth over 654.38 billion yuan and contracted amount reaching 9.5 billion yuan.

20 1 1, organize jewelry enterprises to participate in China (Shenzhen) International Gold, Jewelry and Jade Exhibition, 20 1 1 Basel International Watch and Jewellery Exhibition, 28th Hong Kong International Jewellery Exhibition and Shenzhen Jewelry Regional Brand 201/China Tour Shenyang Station.

4. Promote the orderly transfer of industries and accelerate industrial transformation and upgrading.

In order to promote industrial optimization and upgrading and develop high-end industrial chain, the jewelry base actively implements the measures of "changing cages for birds", guiding some powerful enterprises to establish jewelry industrial parks outside the region and undertake the transfer of jewelry production and processing links in the region. At present, under the guidance of the government, some jewelry enterprises in the jewelry base have invested 65.438+0.5 billion yuan to establish Li Lang Zhu Bao Industrial Park in Li Lang Community, Nanwan Street, Longgang, with an area of 6.5438+0.2 million square meters and a construction area of more than 500,000 square meters. More than 40 jewelry companies, including Ganlu, Ji Meng, Zhou Dajin and Ricky, moved their production and processing links into the park.

In addition, the jewelry base enterprises have also established the Jinyu Oriental Jewelry Industrial Park with a planned area of 1.58 million square meters in Huiyang District, Huizhou City. The first phase covers an area of 450,000 square meters, and 39 factories, 33 dormitories, 5 apartments and 6 commercial and residential buildings have been built, which has been supported by jewelry base enterprises such as Ji Meng, TTF, Starlight, Zhou Dasheng, Charming Decoration, Baoyi, adil and Italon. Among them, jewelry enterprises such as Hanghangxing, Yuanyumei, TTF, Charming Decoration, adil, Ming Sheng and Boyi have moved some manufacturing links to the park. The transfer of low-end jewelry production and processing will make more room for the development of high-end industrial chains such as headquarters office, brand marketing, display trading, high-end customization, design and research and development.

5. Actively create a jewelry design atmosphere and promote the development of design research and development.

In order to promote the jewelry industry to develop into a high-end industrial chain of design and research, the government actively creates an atmosphere of design and research, and encourages enterprises to increase investment in design and research. Since 2007, a design competition has been held once a year, which has greatly promoted the development of jewelry base design and research. For example, 2007 China Jewelry Pioneer Award International Creative Design Competition, 2008 China International Jewelry Design Competition, 2009 Charming Oriental Asian Jewelry Design Invitational Exhibition, 20 10 China International Jewelry Design Competition, 20 165438 First Shenzhen Peng Yu Prize Design Competition for Jade Carving and Stone Carving, and 2066. In addition, in order to encourage the development of independent designers, unite the strength of designers and enhance jewelry design, The relevant departments in Shenzhen have agreed to set up an association with 60 individual jewelry designers as sponsors, and relevant procedures are being processed. The establishment of Designers Association will provide more support and solid backing for the cultivation and development of design talents in jewelry industry. At the same time, the professional jewelry school for training design, production, management and marketing talents for jewelry base has started construction and is expected to be completed in 20 13.

6. Strengthen industry standardization and enterprise quality management system construction.

In order to improve the technical level and lead the technical development of the industry, the government actively promotes the standardization construction of jewelry enterprises. In April 2009, the Precious Metals Enterprise Standards Alliance was initiated by seven leading enterprises in jewelry bases, namely, Baitai, Fu Bao, Ji Meng, Ganlu, Baoyi, Xingguangda and Cui Cui, and now it has 14 member units. The alliance led the formulation of five standards 15, such as alloy composition of platinum and palladium jewelry, safety production requirements of precious metal jewelry processing enterprises, terminology of precious metal jewelry manufacturing process, claw strength of precious metal inlaid jewelry, technical requirements of pure gold bracelet accessories and hard gold jewelry. Among them, the alloy composition of platinum and palladium jewelry was publicized on the light industry website as an industry standard, the Requirements for Safe Production of Precious Metal Jewelry Processing Enterprises was publicized on the website of Guangdong Quality Supervision Bureau as a local standard in Guangdong Province, and the Requirements for Safe Production of Precious Metal Jewelry Processing Enterprises was approved as the technical specification of Shenzhen Special Economic Zone.

Shenzhen Jewellery Base Gong * * * Service Platform

In order to improve product quality and enterprise management level, the government actively promotes enterprises to establish a quality management certification system. Since the establishment of the jewelry base, jewelry enterprises have vigorously implemented the brand development strategy and constantly improved the quality management system. Among the leading enterprises in jewelry base, 46 enterprises have successively passed ISO900 1:2000: 2000 certification; There are 36 enterprises that have passed ISO14001:2001,ISO 1400 1: 2003, ISO 1400 1: 2004 certification successively. Five enterprises won the honor of "National Standardization Good Behavior AAAA-level Enterprise"; 30 enterprises have joined the electronic supervision network of product quality in China; A number of jewelry enterprises, such as Baitai, Zuanyun, Xingguangda, Baoyi and Yuanyumei, have successively passed the highest 3A certification of the national metrology management system (ISO 100 12).

20 10 press conference site of China (Shenzhen) International Jewelry Design Competition

Third, the future development direction of jewelry base industry

1. Strengthen the promotion of industrial image and strive to build a regional brand of "Shenzhen Jewelry"

Actively use the stage of Shenzhen International Jewelry Fair to promote Shenzhen jewelry; Further run the Shenzhen Jewelry Festival, carry out related exhibitions and competitions, and create a good cultural atmosphere; Strengthen the construction of regional brand of "Shenzhen Jewelry", publicize regional brands by holding jewelry fashion week, national tour exhibition, opening specialty stores and media reports, and make "Shenzhen Jewelry" a nationally famous and internationally influential jewelry brand; Further strengthen the protection of intellectual property rights, strengthen the publicity and education of intellectual property knowledge and related protection laws and regulations, accelerate the speed and intensity of dealing with infringement such as the production of counterfeit products, and provide a better environment for enterprises to create famous brands; Innovate the sales model, take advantage of the opportunity of "triple play", actively encourage enterprises to build a multi-functional sales platform, and implement various sales channels such as jewelry online shopping, mail order and TV shopping guide.

2. Establish Shuibei China Jewelry Price Index to improve the quality of jewelry base development.

In order to expand the influence of the jewelry base, provide guidance for the planning and development of enterprises, and provide a better basis for the government to formulate industrial policies and guide the healthy and orderly development of the industry, the jewelry base is studying the establishment of Shuibei China Jewelry Price Index. According to the present situation and future development trend of jewelry base, Shuibei China jewelry price index is planned to consist of four indexes, including a comprehensive price index, three secondary price indexes (plate indexes) and several third and fourth indexes; The hierarchical weighted comprehensive index was used for compilation. Among them, the second-level indicators are classified according to the main trading conditions of the jewelry industry, and the third-level catalogue will be classified by products and services with reference to the classification of jewelry and jade materials in the Classification and Code of Jewelry, Jade and Precious Metals Products; The classification of products and services in the four-level index refers to the classification of jewelry and jade varieties in the Classification and Code of Jewelry, Jade and Precious Metals Products. These indexes range from individual to comprehensive category, and then from comprehensive category to whole industry, thus forming a comprehensive price index system of Shuibeijin jewelry, which can reflect the production and sales changes of jewelry base more timely, accurately and comprehensively.

3 focus on cultivating a number of large-scale leading enterprises and promoting the listing of qualified enterprises.

Focusing on improving the overall competitiveness of the industry, promoting the adjustment of enterprise organizational structure, we will focus on cultivating a number of leading enterprises with scale and core competitiveness, so that these enterprises can become leading enterprises with strong competitiveness in the domestic market. Cultivate a number of brand-name products with good reputation in the hearts of consumers, form a number of leading enterprises with excellent management, and build a trading market system with more obvious circulation effect and more complete service support.

Vigorously support the listing and financing of local gold and jewelry enterprises, and actively promote and cooperate with the listing activities of enterprises. Actively coordinate policies with relevant departments of provinces and cities, open up green channels, help enterprises solve practical problems and difficulties encountered in the process of listing, arrange appropriate matching funds for listing, and ensure the efficient and orderly promotion of enterprise listing.

4. Make every effort to build a public service platform and promote high-end industries.

Relying on the transformation of jewelry base, we will strive to build a fully functional public service platform for the gold jewelry industry, promote industrial development, and build a highland for the national gold jewelry industry. The public service platform of gold and jewelry industry mainly includes six main functions: First, the industry exchange platform. Focus on introducing internationally influential jewelry institutions to set up regional headquarters or offices on public service platforms, as well as various domestic industry organizations. The second is to develop a design platform. There are jewelry design laboratories, jewelry equipment research and development laboratories, 3D jewelry design laboratories, famous independent designers' studios at home and abroad, precious metal materials laboratories, etc. The third is the network information platform. Focus on the establishment of jewelry industry professional website, jewelry industry database. At the same time, strengthen the development and application of enterprise resource optimization, warehousing, cost management automation engineering and other related software. Fourth, jewelry culture and tourism promotion platform. There are cultural and creative centers, jewelry tourism centers, etc. , responsible for building a research and development platform for jewelry cultural creativity. The fifth is the industrial incubation platform. Set up a number of independent office buildings with a construction area of 50 ~ 100 square meters, and provide them to internationally renowned institutions and other enterprises planning to enter Luohu for free or at low rent as their temporary office buildings. Sixth, regional brand management center. Responsible for the daily management and promotion of regional brands, and strengthen the regional brand building of "Shenzhen Jewelry".

5. Strengthen industrial regional cooperation and make the gold and jewelry industry stronger and bigger.

Focus on strengthening industrial cooperation and exchanges with the Pearl River Delta and Hong Kong. Pearl River Delta is an important jewelry industry base in China, and Panyu, Huadu, Huiyang and Jieyang are all important jewelry cities. Shenzhen Jewelry Base cooperates with Huiyang, Panyu and other places around Shenzhen in the field of industrial division of labor, that is, guiding some production links to these areas, while leaving headquarters functions such as sales and settlement in Shenzhen; Cooperate with Jieyang and other places, focusing on strengthening the source of jade raw materials and ensuring the supply of raw materials; The cooperation with Hong Kong focuses on technical exchange, strengthening the study, exchange and cooperation in jewelry design, including holding a jewelry design competition together. At the same time, it is necessary to strengthen the industrial linkage between the jewelry base and other jewelry areas in Shenzhen, form a complete jewelry industry chain, and build Shenzhen into an international jewelry capital.

20 1 1 Overseas Promotion of Shenzhen Jewelry

6. Accelerate the construction process of major projects and expand the development space of jewelry industry.

In order to provide greater development space for the jewelry industry, enhance the image of the jewelry base and actively promote the transformation of the jewelry base. At present, two old renovation projects, Telijimeng Gold Jewelry Industrial Park and Shuibei International Jewelry Plaza, have been approved. Among them, Teli Jimeng Gold and Jewelry Industrial Park is located at the intersection of Beili North Road and Buxin Road. Shenzhen Teli Ji Meng Investment Co., Ltd., which is jointly invested by Ji Meng Jewelry Company and Shenzhen Teli Group, takes the lead. The park covers an area of 50,400 square meters with a planned construction area of 292,000 square meters. The first phase of the project has started, with an estimated investment of 250 million yuan. Shuibei International Jewelry Plaza is located on the west side of Buxin Road Petrochemical Industrial Zone, covering an area of 27,000 square meters, with a planned construction area of 200,000 square meters and a total investment of 654.38+07 billion yuan. After the completion of the above two old renovation projects, the jewelry base will add nearly 500,000 square meters of industrial development space. In addition to the above two projects, there are many old renovation projects such as Shuibei Village, former FAW Exhibition Hall, Belle Garden, Jinwei Winery and Buxin Industrial Zone. The relevant formalities are being handled. The construction of these old renovation projects will bring a broader space for the development of the jewelry base and enhance the overall image of the jewelry base.

7. Relying on the construction of jewelry schools, strengthen the cultivation of jewelry talents.

Strengthen cooperation with China Gem Association and the Ministry of Land and Resources, and speed up the construction of jewelry schools. The construction of Jewelry School includes Bailey Middle School, Jewelry School and underground public parking lot, with a total construction area of about 40,000 square meters and a total investment of about 65.438+0.47 billion yuan. In the school management mode, modern enterprise system and operation mechanism will be introduced to turn it into a high-level and dynamic new vocational school, and cultivate talents in design, production, management and marketing for the jewelry base.

Jewelry enterprises are encouraged to cooperate with professional schools, scientific research institutions and other scientific research institutions to carry out various kinds of training, including: technical personnel, inspection and testing personnel, marketing personnel, senior management personnel and other training. Organize the training of managers and technicians in jewelry enterprises, and cultivate a group of high-quality management talents who are familiar with market operation, have pioneering ability and are good at management; Cultivate a group of senior technicians who can meet the needs of technological progress, master professional skills and solve technical problems. At the same time, the government gives preferential support to large enterprises to introduce all kinds of urgently needed talents, such as naturalization and schooling for their children.

Shenzhen jewelry regional brand 38 member units

The road to the construction of China's jewelry and jade jewelry characteristic industrial base