Want to open a theme hotel, I don't know what the market and prospects are? ask the way

If you want to open a theme hotel, look at my analysis. Do you really know the market of theme hotels?

I wonder if you have noticed that the theme hotel, which was very popular in previous years, has gradually calmed down in the last two years. Especially those love-themed hotels, there has never been a big chain.

It can be regarded as the number of love theme chains, movie theme chains, which are different from the scale of hundreds of thousands of stores in Atour, Vienna, Quanji and so on! There must be a reason why thousands of theme hotel chains in Qian Qian failed to grow into large-scale hotel chains, perhaps it is a genetic problem!

Why?

Personally, I understand it this way (only on my own behalf):

First, the consumption of hotel accommodation is a low-frequency product, unlike catering, which is needed by the same consumer every day. In the principle of economics, the positioning of a low-frequency product is not suitable for narrow frequency, but must be broadband. It's easy for a theme hotel to decide on its own and choose a smaller group of consumers among the limited guests.

Second, the general theme hotel has a distinct theme and is very attractive when it opens. In addition, the room is small and it is easy to fill the room. It is easy for investors to be complacent, and they must make up their minds to do a good job in service and health management, and have not established a moat. Once more consumers come, they lose their curiosity about decoration, and there is no reason for consumers to have different and more choices for hotels. A crushing defeat has caused a rapid situation of life and death in theme hotels.

Third, hotels are generally divided into public areas, and more than 40 square meters is already very useful. I have my own shop (Foshan Yiliyuan Automobile Theme Hotel), which is a second-hand hotel collected by others, with a total area of 130 square meters! It can be seen that the single room of the theme hotel has high investment cost, large room space and high rental cost. It seems that the house price is high, but the cost is also high and the recycling is slow.

Hello, I'm Zheng Jiaoshou, the hotel manager. I share a case every day! For more hotel knowledge, please pay attention to Baijianuo. Professor Zheng of Hotel Management