Traditional Culture Encyclopedia - Hotel reservation - What kind of people are budget hotels suitable for?
What kind of people are budget hotels suitable for?
The difference between budget hotels and comfortable hotels is that budget hotels are mainly low-priced, and the check-in experience is not so good; Comfortable hotels have higher grades, higher expenses and better experience than budget hotels.
Economy hotel, also known as limited service hotel, is characterized by low price and service mode of accommodation+breakfast. There are many formats of hotels, including economy, luxury, luxury and even youth hostels. The most commonly used standard to distinguish their grades is the house price. Economy hotels are hotels with room rates within 100-300 yuan.
Comfortable hotels are more expensive than budget hotels, and comfortable hotels have better accommodation conditions.
Second, what kind of people are budget hotels suitable for?
1, travel enthusiasts
One of the main customer groups of budget hotels is generally distributed between 22 and 45 years old. They are well educated and have certain requirements for the quality of life. However, due to their economic ability, they prefer hotels that pay equal attention to economy and "star enjoyment". At this time, budget hotels just cater to the needs of these tourists.
2, middle and senior white-collar workers
I have a better understanding of fast and economical hotels. The characteristics of hotels do not conflict with tourists, and I like to pursue a cost-effective life. In fact, among the customers of express hotels, white-collar workers account for an absolute proportion.
3. Business travelers and persons responsible for relevant business hotel reservations.
Such people have a great demand for hotels for business reasons. Budget hotels are cost-effective and pragmatic in line with their work. The person in charge of hotel reservation will also consider the comprehensive cost performance of the hotel itself.
4. College students
These people are the main group of white-collar workers in the future. They have a certain pursuit of quality of life, limited by economic ability, and have a strong interest in budget hotels. For these people, the purpose is to promote in advance and cultivate the interest of potential customers.
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