Which group does Atour belong to?

Atour Group, namely Shanghai Atour Business Management (Group) Co., Ltd., owns six lodging brands, namely A.T.HOUSE, Atour S Hotel, ZHotel, Atour X Hotel and Lighthouse, and Atour Market Atour Department Store, and has hatched three original lifestyles, namely "αTOURPLANET Atour Planet", "SAVHE Sahe" and "Z2Go &". Covering sleep, personal care and travel.

During a trip, the entrepreneurs of Atour accidentally walked into Atour Village and were moved by the local nature, freshness and simplicity. Although it is not rich, people are honest, trusting, kind and always happy, so they founded Atour under this name. With the continuous expansion of the territory of Atour Hotel, Atour's position in the domestic hotel industry has been further improved.

Development course:

2065438+On February 27th, 2006, 65438+In 2006, Atour announced the completion of the C round of financing/KLOC-USD 0/billion.

2065438+April, 2008, Atour Hotel officially announced that the "Netease Cloud Music Atour Lighthouse" hotel jointly built with Netease Cloud Music officially opened in Chengdu, and named it "Sleep Music" theme hotel.

On October 25th, 2065438+200865438+/kloc-0, Atour presented its new brand image with nine brands, namely Tigers, QQ svip, Uncle Fellow, Eclipse, Shell Net, Bad Review, Poor Travel, Flower Flower Flower and Netease Comics.

2065438+0818 On February 3rd, Tencent QQ svip and Atour jointly held a conference with the theme of "Meeting the Most Different You", and the theme hotel Shenzhen Qianhai jointly built by the two parties officially opened.

On February 28th, 20 18, 18, a number of publishing brands in the United Nations jointly launched the "Reading Plus" project of Yatuo Bamboo House in Shanghai.

2065438+On March 2, 20091day, Atour launched "32 1 Atour Life Festival", relying on more than 300 stores across the country to start a week-long online and offline user carnival, and at the same time to carry out theme community activities in 6 hotels in 5 major cities.

2065438+May 2009, more than 300 hotels owned by Atour launched the "porridge warms people's hearts" snack service. Users staying in Yaduo can enjoy a warm stomach and warm heart porridge in the restaurant.

On June 28th, 20 19, Atour held "Seeing the Opening Ceremony of Atour Happiness Bank and Atour Village Tea Factory" in Atour Village, Shiyueliang Township, Fugong County, Nujiang County, Yunnan Province. In the afternoon, Atour announced the official release of the 20 19 new season in Beijing.

At the product trend conference of 2020 Atour Group held on September 12, 2020, Ye Xie, founder and CEO of Atour Group, presented his new brands-Z Hotel, Qingju Hotel, Atour X Hotel and A.T.House. So far, the product matrix of Atour Group's high-end and above markets has taken shape.

On September 26th, 2020, the first store of Wangjing 798ZHotel, a Z-generation lifestyle brand owned by Atour Group, opened. This is the first high-end brand that landed after Ye, founder and CEO of Atour Group, announced to increase the market strategy of high-end and above.

2065438+On September 9th, 2009, Alto and Shanghai Animation Film Studio jointly built Shanghai Atour Meiying Hotel in Xujiahui, and announced its opening on September 9th.