How to understand the new development of hotel marketing management essay questions

Studying hotel marketing and improving hotel management level and operation quality are not only the inherent requirements of the hotel's own development, but also the objective needs of the coordinated development of the industry. The situation faced by the hotel industry is that opportunities and challenges coexist. Hotel marketing management, as an indispensable part of the modern hotel management system, has received more and more attention from hotels. Hotel marketing strategy is an inevitable product of hotel development. It is based on reality or Potential consumers are the target market, product innovation is the focus, and the company's economic and social benefits are maximized. The hotel's marketing strategy is to face the complicated customer source situation. The hotel should combine its own grade and carefully analyze its own Use hardware and software facilities to select your target customer source level; on the other hand, formulate the optimal marketing mix to enter the market to better meet guest requirements and strive for maximum economic benefits. With the deepening of world economic integration, under the condition that market supply and demand tend to oversupply, the market behaves as a buyer's market, with customers taking the initiative and having more choices. Usually, whether a customer purchases a certain product depends on how much the customer trusts the product. Trust is difficult for competitors to imitate, because cooperation based on trust is a voluntary, non-mandatory cooperation that will not cause resistance from either party, but will instead enhance the willingness of both parties to cooperate.