How did Dong Mingzhu hit back at Xu Zifa who didn't let Gree switch to Philips?

After this incident, Dong Mingzhu did not comment on Xu Zifa in any public place. It can be said that this is really an extreme expression of anger. If a person is angry, he may swear, but if he is angry to the extreme, he will be relatively restrained, especially an excellent entrepreneur, who will think about how to fight back against his opponent. Obviously, Dong Mingzhu's attitude in this rebellion belongs to the second kind of anger!

So how did Dong Mingzhu fight back against Xu Zifa who didn't let Gree switch to Philips? There are two main methods, and from the current situation, both methods are very effective.

First, public opinion orientation. After the accident, Dong Mingzhu knew it was really over this time and wanted to rebuild the dealer system. It's really irreversible. Therefore, she immediately announced every detail of the incident to the people who ate melons, including the details of Xu Zifa's speech at the dealer conference. "Xu Zifa, the former general agent of Gree Electric Hebei, held a grand dealer conference in a five-star hotel. At the meeting, Xu Zifa proposed not to do Gree air conditioning in the future, but to sell Philips air conditioning as an agent. "

Of course, the focus is not on Xu's spontaneous resignation, but on being labeled as "defecting to the enemy", "sentencing" and "foreign brand". So far, the effect is really the best. Public opinion is almost one-sided, and Gree has also been labeled as a "patriotic" and "anti-foreign" spy (of course, there is a great factual basis). This counterattack is enough to make Xu Zifa "ruined."

Second, quickly rebuild regional distributors. According to the latest news, Gree headquarters has completed the switching of Hebei sales and service system in a very short time. The original general agent (Xu Zifa) has been unable to handle the after-sales maintenance service orders of Gree Air Conditioning through the service platform, and the new agent has taken over the after-sales service of Gree Air Conditioning in Hebei.

This follows the consistent style of Ms. Dong's resolute action. Basically, it can be said that she is quick, accurate and ruthless, directly regaining lost ground and re-establishing new distribution channels.

So from the current point of view, Dong Mingzhu's two counter-attacks are very effective. Gree not only lost nothing, but also kicked away a disobedient dealer, and also gave Gree a wave of advertisements. Its counterattack is really a classic of commercial warfare!