Hotel market preference model

Three basic preference patterns: 1. Homogeneous preference-preference is consistent and relatively concentrated in the center. Take indiscriminate marketing to win all customer groups as much as possible.

2. Decentralized preferences-preferences vary greatly and are scattered throughout the space. Adopting centralized marketing, the first brand to enter is located in the center, catering to the largest number of customers to the greatest extent. The second brand is located near or far from the first brand, forming a distinctive feature.

3. Cluster preference-the preference of several groups appears, which objectively forms different market segments. Adopt differentiated marketing