Traditional Culture Encyclopedia - Hotel reservation - Benefiting from the recovery of the domestic mass travel market, Tongcheng Yilong Q2 achieved a revenue of 210.40 billion yuan.
Benefiting from the recovery of the domestic mass travel market, Tongcheng Yilong Q2 achieved a revenue of 210.40 billion yuan.
In the second quarter of 20021,three small holidays promoted the steady growth of China's national tourism market, and Tongcheng Yilong, who was deeply involved in the mass tourism market, seized the opportunity of market recovery. According to the financial report, in the second quarter of 20021,Tongcheng Yilong achieved revenue of 21.40 billion yuan, a year-on-year increase of 78.1%; The adjusted net profit is 400 million yuan; The average monthly active users reached 280 million, a year-on-year increase of 58.3%.
While the business continues to develop, Tongcheng Yilong also actively fulfills its social responsibilities. From July, 20021year, Tongcheng yilong started the warm heart guarantee mechanism to help users realize free refund. In addition, Tongcheng Yilong actively empowers the travel industry chain based on its own platform and technological advantages, helping industrial chain partners such as airports, scenic spots, hotels and tourist destinations to improve operational efficiency, accelerate the digital development of the travel industry and enhance the mass travel experience.
The national tourism consumption has grown rapidly, and Tongcheng Yilong MAU has reached a new high.
With the continuous improvement of people's living standards, the number of tourism consumers has been expanding, and tourism has gradually become people's daily life. According to the data, in the second quarter of 20021,the MAU (average monthly active users) of Tongcheng yilong reached 280 million, an increase of 58.3% over 2020, reaching a new record high.
The growth of Tongcheng Yilong's user scale benefits from the improvement of the national living and cultural consumption level and the accurate judgment of the market. In April, 20021year, Tongcheng yilong took the lead in launching the innovative product "air ticket blind box" based on its keen insight into the consumption needs of young users. The "air ticket blind box" has won the favor of many young users, and has been on the hot search list of major online platforms many times, which has enhanced the brand awareness of Tongcheng Yilong. In response to the growing demand of the surrounding short-distance tourism market since the outbreak of the epidemic, Tongcheng Yilong launched an innovative marketing project with the theme of "48 hours" to meet the new needs of users.
At the end of July, 20021,Tongcheng Yilong renewed its strategic cooperation agreement with Tencent, and its traffic advantage continued to expand. At present, Tongcheng Yilong provides one-stop quality tourism products and services for WeChat users based on their understanding of WeChat ecology and WeChat users. In the list of small programs on the whole network released by Aladdin, Tongcheng Yilong WeChat applet ranked first in the tourism field for six consecutive months in the first half of 20021.
Tongcheng Yilong continues to expand more diverse service scenarios. Offline, Tongcheng Yilong has carried out in-depth cooperation with mobile phone manufacturers and short video platforms to expand its services to smart hardware scenes such as smart watches. Offline, Tongcheng Yilong cooperates with hotels, bus stops and tourist attractions to transfer offline users online by scanning QR codes and setting up ticket vending machines. By enriching service scenarios and improving service quality, Tongcheng Yilong has increased its payment ratio to 12% on the basis of the continuous growth of user scale.
In response to the normalization of epidemic prevention and control, the core business grew steadily.
In the second quarter of 200212002, Tomb-Sweeping Day, May Day holiday and Dragon Boat Festival holiday led to a rapid recovery of the tourism market, and the number of domestic tourists and travel distance returned to the normal state before the epidemic. According to the data released by official website, the Ministry of Culture and Tourism, the total number of domestic tourists increased by 33.0% in the second quarter of this year. According to the data monitoring of the Ministry of Commerce, the national online travel sales in the first half of this year increased by 7 1.6% year-on-year. Through flexible marketing strategy, Tongcheng Yilong has accurately grasped the opportunity of market recovery, and all core businesses have outstanding performance.
According to the financial report, in the second quarter of 20021,Tongcheng Yilong's accommodation business revenue was 740 million yuan, up 93.3% year-on-year; The revenue from transportation business was 654.38+0.23 billion yuan, up 70. 1% year-on-year. The growth of all core businesses far exceeds the growth rate of the industry and exceeds the pre-epidemic level. Compared with 20 19 in the same period before the epidemic, Tongcheng Yilong's domestic accommodation reservation rooms increased by over 65%, domestic air ticket sales increased by nearly 30%, and bus ticket sales increased by over 270%. Thanks to the strong growth of various businesses, the GMV of Tongcheng Yilong reached 77.2 billion yuan in the first half of 2002/KLOC-0, and the growth rate of various indicators outperformed the market.
Actively empower the industrial chain to help the cultural tourism industry recover.
While the business is developing steadily, Tongcheng Yilong relies on scientific and technological strength to actively empower the development of the travel industry. In the accommodation industry, Tongcheng Yilong has launched a comprehensive SaaS solution to help single and small hotel chains effectively manage their daily operations and realize digital transformation and upgrading. In the highway passenger transport industry, Tongcheng Yilong provides SaaS solutions for automobile operators to improve the operational efficiency of partners. Tongcheng Yilong also carried out strategic cooperation with Xi 'an Xianyang International Airport and Beijing Daxing International Airport to help Xi 'an Airport develop small programs and data analysis systems and help them digitize. At the same time, enjoy the membership plan with Daxing Airport, provide comprehensive airport information for tourists and enhance the user experience.
Tongcheng Yilong's "Tongcheng Quanqutong" helps tourist destinations, airports, scenic spots and hotels to integrate practical information such as transportation, food and sightseeing methods in the region through digital technology, and realizes functions such as automatic navigation, intelligent map, VR reservation, AI intelligent customer service, etc. It solves the service pain points of tourists before, during and after the trip, making travel smarter and more convenient.
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