Analysis of Shenzhen Long-term Rental Apartment Market Competition and Opportunity Coexist.

Speaking of the property market in Shenzhen in recent years, in addition to rising house prices and upgrading, long-term rental apartments have become a new focus of attention. From the beginning of the emergence of entrepreneurial brands to the influx of various capitals, it has brought more competition and development opportunities to the long-term rental apartment market.

The long-term rental apartment market, like other * * * economies, pays more and more attention to the market and scale, but the speed of elimination is much slower because of the relatively large capital investment and slow capital recovery. Compared with entrepreneurial brands, long-term rental apartments of real estate developers have inherent advantages and are more popular with the government and customers. Moreover, from the perspective of cooperation with the government, long-term rental apartment brands with developer background are more powerful.

Although apartment operators with entrepreneurial brands such as Rubik's Cube are also favored by venture capital, the biggest advantage of real estate developers and service providers after entering the long-term rental apartment market lies in the capital strength of the parent company and the ultra-low financing cost obtained by relying on the credit of the parent company. In addition, there are many properties with large reserves that can be used as rental housing. On the other hand, it is more advantageous for housing enterprises to acquire new self-sustaining land in cities.

From entrepreneurial brands to developers to service providers, there are now more Internet companies, hotel groups and other industries to join, and the long-term rental apartment market in Shenzhen can be said to be competing with each other. However, judging from the current market performance and rental income, even if the cost is strictly controlled, it is difficult to achieve long-term sustainable profit only by serviced apartment.

The main income of long-term rental apartments comes from rent, management fee and value-added service fee. In addition, for decentralized long-term rental apartments, the rent difference is the main source of profit. However, compared with these, through capital blessing, lightly playing with assets is the way to win. In addition, for real estate developers, entrepreneurial long-term rental apartments, real estate service providers and hotel long-term rental apartments, another channel to solve the funds is asset securitization. At present, in the stage of rapid expansion of long-term rental apartments, which is also the most expensive stage, many long-term rental apartment enterprises have embarked on the road of asset securitization.

At present, in the long-term rental apartment market in Shenzhen, it is the key to the survival of enterprises, no matter what type of enterprises, to achieve profitability and maintain a high occupancy rate within the expected time. However, the current market is mixed. With the continuous expansion of the long-term rental apartment market, the entry threshold will be higher and higher. Who can gain a foothold in the cruel market competition is still unknown. We might as well wait and see.