Hotel development trend

Small-scale hotels are still the blue ocean market.

According to the scale structure of China hotels, the number of hotels with 15-69 rooms in China in 20 19 was 264,000, accounting for 78%. There are 74,000 hotels with more than 70 rooms, accounting for 22%.

At the same time, it is worth noting that the number of hotel chain rooms with 15-69 rooms in China is 743,000, the number of non-chain rooms is 7.523 million, and the chain rate of 15-69 rooms accounts for 9%. Therefore, the proportion of small and medium-sized facilities with less than 70 rooms in China's hotel industry is quite high, while chain hotels of this scale are not high, and small-scale hotels are still the blue ocean market.

The sinking market has great development potential.

According to the distribution of hotel cities in China, the number of hotel facilities in China's first tier cities, sub-provincial cities, provincial capitals and other cities in 20 19 was 27,000, 88,000 and 223,000 respectively, accounting for 8%, 26% and 66% respectively.

It is worth noting that the number of hotel chain rooms in third-and fourth-tier cities nationwide is 1.928 million, and the number of non-chain rooms is 9 1 10,000. The chain rate of hotels in third-and fourth-tier cities accounts for 1.7%. Although most hotels in China are located in third-and fourth-tier cities, the hotel chain in third-and fourth-tier cities is not high at present, and the sinking market of China hotel industry has great development potential.

—— The above data and analysis are all from the Analysis Report on the Development Prospect and Investment Strategic Planning of China Hotel Industry by Forward-looking Industry Research Institute.