What are the long-term rental apartment brands in Beijing?

With the implementation of the national policy of both renting and purchasing, long-term rental apartments have become a dark horse in the rental market in recent years. According to statistics, the housing rental market in China has reached 1. 1 trillion yuan by the end of 20 14, and it is expected that the scale will be further expanded in the future. It can be seen that the housing rental market in China has a huge development space in the coming year, and the popularity of long-term rental apartments will continue.

Brand long-term rental apartments generally have uniform fine decoration standards, air conditioners, televisions, water heaters and other commonly used household appliances are readily available, in addition to regular cleaning services. Most brand long-term rental apartments can be easily booked and checked in with bags through the Internet, thus capturing the hearts of a large number of young people.

At present, the operation modes of long-term rental apartments are mainly divided into centralized and decentralized. Centralized long-term rental apartment is a rental platform that obtains the overall management right of the project through acquisition or lease and rents it after unified transformation; Decentralized apartments are houses scattered in various communities, which are rented out in the name of apartment brands after renovation.

The first is centralized long-term rental apartments. Due to the relatively high financial pressure for building such apartments, there are very few big brands of centralized long-term rental apartments at present. In terms of the number of stores, Leju Apartment ranked first has 18 stores in Beijing, Rubik's Cube Apartment has 14 stores, and there are 6 self-sustaining apartments. At present, the you+ apartment invested by Xiaomi Chairman Lei Jun has only two stores in Beijing.

From the perspective of housing, the housing of centralized long-term rental apartments is mainly hotel-style apartments or industrial transformation houses, and some of them come from the transformation of the original express hotel. Because of the cost, the rent of centralized long-term rental apartments is generally high, which is also a big expense for long-term rental.

As can be seen from the housing distribution of decentralized serviced apartments, most enterprises prefer houses along the subway. In addition, the scattered long-term rental apartments will greatly increase the personnel cost due to the abnormal dispersion of housing and the increase of service radius. Therefore, apart from a few large-scale brand apartments such as Freestyle and Mushroom Apartment, most apartments pay more attention to regionality.

China will vigorously develop the housing rental market, and long-term rental is the highlight. In the next few years, the scale of long-term rental apartments will be further expanded, and the establishment of branding is a very important step. After that, with the popularity of brands, the diversification of products, the continuous improvement of supporting facilities and the humanization of management services, long-term rental apartments will become the backbone of the housing rental market in China, providing high-quality housing experience for people living in cities.