Guo Henian, the founder of Arowana and Shangri-La, must take advantage of momentum to succeed and not let his partners suffer.

Arowana cooking oil can be said to be a household name. Chinese people buy 3 barrels of cooking oil, and one of them is Arowana.

Judging from the sales ratio of edible oil, in 2019, Arowana occupied the absolute leading position in my country's edible oil industry with a market share of 39.8%.

Arowana edible oil belongs to Yihai Kerry Group, and its parent company, Singapore Wilmar Group, is one of the world's largest grain, oil and food groups. It was founded in 1991 and is headquartered in Singapore.

Wilmar Group's operating income in 2019 was US$42.6 billion, ranking 285th on the Fortune Global 500 in 2020.

Shangri-La Hotel, part of Shangri-La Group and headquartered in Hong Kong, is known as one of the top ten well-known hotel groups in the world and is recognized as one of the best hotel holding and management companies in the world.

Shangri-La Group owns, operates and manages more than 100 hotels in 76 destinations around the world. There are 87 Shangri-La hotels, 21 of which are in China.

The founder of Arowana and Shangri-La Hotel is Robert Kuok, who is known as the synonym of wealth and success.

Robert Kuok is a Malaysian Chinese whose ancestral home is Guozhai Village, Gaishan Town, Cangshan District, Fuzhou City, Fujian Province. He is the richest man in Malaysia. He ranked 104th on the Forbes Global Billionaires List in 2019, with a wealth worth US$12.8 billion.

Robert Kuok's success and achievements are inseparable from his philosophy of life.

1. Be low-key.

Robert Kuok is deeply influenced by Confucian culture and lives a low-key life. Although he is the richest man, he never shows off his wealth or is arrogant. He is very frugal and down-to-earth. Basically he doesn't give interviews to the media and rarely makes public appearances, so there is very little news about him and even fewer photos, which makes him appear very mysterious.

In 1986, former MCA president Tan Qun Chuan was tried in a Singapore court for his involvement in the New Pan-Electronics incident. Sitting in the hearing room was a middle-aged man with an honest appearance.

When Robert Kuok later released Chen Qunchuan on bail, people discovered that this middle-aged man was the famous Robert Kuok.

When Robert Kuok stayed at the Shangri-La Hotel on a business trip, he stayed in an ordinary room, and his entourage was unassuming.

Even the son’s wedding was not about ostentation. He simply invited relatives and friends from both sides, and only twenty tables were set up for a wedding banquet.

2. Take advantage of the situation and prevent partners from suffering losses.

The reason why Robert Kuok was able to develop his company from an individual industrial and commercial household to a multinational group is inseparable from his concept of taking advantage of the situation and not letting his partners suffer losses.

He has partners in every field of investment, and these partners have very rich resources in this field.

As a Chinese, why did Robert Kuok become the richest man in Malaysia, and how could he remain so rich that the country could not fall for decades?

Although he himself is not keen on politics, he has many political friends, including Malaysian Prime Minister Mahathir Mohamad, Indonesian President Suharto and other political figures with whom he has a good relationship.

He was a classmate of former Malaysian Prime Minister Razak Hussein Ong, and they both studied at Raffles College in Singapore.

When Robert Kuok was young, his first company was established in Singapore, called Leveco. Later, the Singapore Wilmar International Group was established, and its headquarters was also established in Singapore. Why?

Because Robert Kuok and Lee Kuan Yew, the founding father of Singapore, were also classmates and both studied at Raffles College in Singapore.

Why are these politicians willing to help Robert Kuok, or take advantage of him? Because he can be willing to do so and not let his partners suffer.

In 1971, at the invitation of Malaysia's former Finance Minister Tan Siew Tak, he came forward to establish the Malaysian International Shipping Company. Of the total capital of 20 million yuan, the government accounts for 61% and Robert Kuok accounts for 10%. Most of the money was raised by Robert Kuok.

In order to enter the Hong Kong market, Robert Kuok established the Shangri-La Group, which included the shares of Hong Kong film and television industry tycoon Run Run Shaw. In the 1980s, he and Run Run Shaw acquired Hong Kong TVB together, and he served as deputy director of the board of directors. Chairman, Run Run Shaw as Chairman.

In the early 1980s, Shangri-La Group took a fancy to the mainland market and began to make a comprehensive layout. How to develop in an unfamiliar market?

That is to find a partner, and the partner they chose is the Zhejiang Provincial Tourism Bureau, that is, Zhejiang Tourism Group Co., Ltd. Invested in the construction of China's first Shangri-La Hotel - Hangzhou Shangri-La Hotel.

Shangri-La Hotel Group only owns 45% of the shares of Shangri-La Hangzhou, and has since begun its capital management in the mainland.

Indonesian tycoon Huang Hongnian once said that he brought a bottle of good wine to Robert Kuok for a drink, but after drinking the wine, Robert Kuok gave him two more bottles of good wine.

In "The Autobiography of Robert Kuok", Robert Kuok said: "As long as you are humble, honest, don't cheat, and don't take advantage of others, there will be endless business in this world. Even if I have a lot of market information, I never mess around. I am a businessman who firmly believes in principles, so everyone likes me. If we miscalculate the profit, we will immediately refund it and never argue."

In fact, through Kuo Henian's success, we can do it. It can be seen that you should be low-key in your life. Being high-profile will attract jealousy and bring a lot of unnecessary troubles. The ancients said that "the trees want to be quiet but the wind will not stop" and "the trees that are beautiful in the forest will be destroyed by the wind." Even if you keep a low-key life, you will still attract people. You won't be jealous of others, let alone live a high-profile life.

The willingness to give up in Confucian culture is even more obvious in his career development. Every success of his business is all through giving up first and gaining more benefits, so You will also gain the trust and help of your partners, take advantage of the situation, achieve success, and finally achieve a win-win situation.